In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability. Time-Stamped Show Notes: 
00:30 – Today’s topic: How to Double Your Sales by Spending More Per Click
00:40 – A lot of people spend on irrelevant keywords which causes them to waste money
00:56 – If you’re spending on those hot keywords, others are spending on them as well
01:10 – Some keywords cost 3x more, but will earn you 6x more—optimize on the profitability
01:39 – Some people focus on the traffic and cost vs. revenue and profitability
01:50 – Look at RLSA (Remarketing List Search Ads) to make sure you’re not spending more than you should
02:12 – You may be spending more, but are gaining more qualified and targeted traffic
02:40 – When doing pay per click campaigns, it’s about ROI—if numbers aren’t panning out, focus on high ROI keywords that are specific to your product or service
03:16 – If you’re in AdWords, you need to spend more per click in order to drive more sales
03:33 – “Scared money don’t make money”—be willing to spend and even lose money when you start out with your marketing
04:00 – Don’t optimize per click or on the cost, optimize for revenue and profitability
04:09 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 
04:16 – Go to SingleGrain.com/giveaway to get your FREE copy
04:25 – That’s it for today’s episode! 3 Key Points: 
Sometimes, you NEED to be willing to spend on the most relevant keywords to increase your profitability.
Even though a keyword may cost three times more, evaluate your rate of return to make the best decision for your ad spend.
“Scared money don’t make money”—adjust your expectations when it comes to spending on marketing in order to earn BIG.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability. Time-Stamped Show Notes: <ul> <li>00:30 – Today’s topic: How to Double Your Sales by Spending More Per Click
</li> <li>00:40 – A lot of people spend on irrelevant keywords which causes them to waste money</li> <li>00:56 – If you’re spending on those hot keywords, others are spending on them as well</li> <li>01:10 – Some keywords cost 3x more, but will earn you 6x more—optimize on the profitability</li> <li>01:39 – Some people focus on the traffic and cost vs. revenue and profitability</li> <li>01:50 – Look at RLSA (Remarketing List Search Ads) to make sure you’re not spending more than you should</li> <li>02:12 – You may be spending more, but are gaining more qualified and targeted traffic</li> <li>02:40 – When doing pay per click campaigns, it’s about ROI—if numbers aren’t panning out, focus on high ROI keywords that are specific to your product or service</li> <li>03:16 – If you’re in AdWords, you need to spend more per click in order to drive more sales</li> <li>03:33 – “Scared money don’t make money”—be willing to spend and even lose money when you start out with your marketing</li> <li>04:00 – Don’t optimize per click or on the cost, optimize for revenue and profitability</li> <li>04:09 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial for <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:16 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>04:25 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Sometimes, you NEED to be willing to spend on the most relevant keywords to increase your profitability.</li> <li>Even though a keyword may cost three times more, evaluate your rate of return to make the best decision for your ad spend.</li> <li>“Scared money don’t make money”—adjust your expectations when it comes to spending on marketing in order to earn BIG.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade...

How to Double Your Sales by Spending More Per Click | Ep. #473

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