Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Ptelmat. Today we are going to talk about how you can do it SEO without writing content. So the first thing you can do, I'm gonna say, without writing more content. The first thing you can do, I'm assuming that you have content already, is you go to Google Search Console, and then what you do is you make sure that you're looking at the pages that have a high impression count but a low click through rate. So you're looking at the pages that Google is showing you for they're giving you the credit for, but your title or your meda description or both are not doing a great job of bringing them to your website. So you're basically not doing your job as a marketer. So in order to drive that traffic, that SEO traffic, that organic traffic back to your site, just write a better title, write a better meda description. You can just basically export this information and just track it in there, or you can use a tool that I have called a clickflow to make this all easier and it's all tracked in there. That's how you can start. Yeah, so I'm pulling up my Google analytics for Eric, and I'm gonna ask them a question. So, Eric, you're looking at my stats, what's my most popular page? Which is a tool. Number two is a blog. Number three is a home page. The blog page which is number two has a link to all the blog posts. Number four is another tool, is the SEO analyzer. As you can see my two of my foremost popular pages. Arm tools, whatever business you have, just go create a tool for it, and you don't have to create it from scratch. You can buy a script. For example, if you're in the mortgage industry, go buy a mortgage calculator script. You don't have to really create any content, you don't have to have any development experience. You just install the script with a few clicks of a bend and boom, you're off to the races, and over time that continually ranks higher and higher. You don't need a ton of text. People love tools. User metrics are awesome. The time on site, the page. Use all that helps boost your rankings, not just for that page, but your whole overall site. Yeah, and to build on that. This is sometimes a hit or miss. It's not always a home run. But you can go out there. You can go to buy sell biz dot com or Flippa or FI International or broker your own deals. But you can go out there check out websites. Do your due diligence. Obviously, you want to run those sites through different tools, make sure they have the traffic, the domain authority, all that different. You know, the links and all that. But you can buy websites and then just take that traffic instead of having to write new content all the time. And Neil, you've done this a couple of times. Yes, yes, I've done this as well, and in general, you don't. Everyone has this big misconception that content is needed for SEO. We both have a friend named Brian Dean. He runs a site called back Lingo. I don't know how many blog posts he has, but I think it's under forty or fifty. Yeah, under forty, it's like thirty something. It's somewhere around there he gots. I think what is he got? Like somewhere between one hundred and two hundred thousand visitors amount one hundred and twenty last time I heard. Yeah, so he's getting good traffic. He barely has content. He's not paying an arm and a leg to keep writing new content. All he's doing is making his existing content better or keeping it up to date or refreshing it. Everyone thinks that, oh, you need to keep writing more content, you need a blog daily. That's a big misconception. Yes, you need to build links, you need to create amazing content for the pieces that you do have. You need to spend time and energy into design. But you can even generate a lot of traffic and get a ton of rankings just to things like design. So, for example, I was a co founder of KISSmetrics years ago and we built up the block to over a million visitors a month mainly through infographics. We just paid a designer five hundred dollars at infographic. There was no text, all visual. We promoted it, built up a lot of backlinks naturally, and it caused our whole site to rank higher, and we just got a ton of traffic because of the infograph. Yeah, so what we're basically saying is, yeah, well Neil made the point. Content's not the only way. There are other ways. But that's all we have for today. Go to single grade dot com slash giveaway to check out our marketing goodies to get marketing goodies and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Ptelmat. Today we are going to talk about how you can do it SEO without writing content. So the first thing you can do, I'm gonna say, without writing more content. The first thing you can do, I'm assuming that you have content already, is you go to Google Search Console, and then what you do is you make sure that you're looking at the pages that have a high impression count but a low click through rate. So you're looking at the pages that Google is showing you for they're giving you the credit for, but your title or your meda description or both are not doing a great job of bringing them to your website. So you're basically not doing your job as a marketer. So in order to drive that traffic, that SEO traffic, that organic traffic back to your site, just write a better title, write a better meda description. You can just basically export this information and just track it in there, or you can use a tool that I have called a clickflow to make this all easier and it's all tracked in there. That's how you can start. Yeah, so I'm pulling up my Google analytics for Eric, and I'm gonna ask them a question. So, Eric, you're looking at my stats, what's my most popular page? Which is a tool. Number two is a blog. Number three is a home page. The blog page which is number two has a link to all the blog posts. Number four is another tool, is the SEO analyzer. As you can see my two of my foremost popular pages. Arm tools, whatever business you have, just go create a tool for it, and you don't have to create it from scratch. You can buy a script. For example, if you're in the mortgage industry, go buy a mortgage calculator script. You don't have to really create any content, you don't have to have any development experience. You just install the script with a few clicks of a bend and boom, you're off to the races, and over time that continually ranks higher and higher. You don't need a ton of text. People love tools. User metrics are awesome. The time on site, the page. Use all that helps boost your rankings, not just for that page, but your whole overall site. Yeah, and to build on that. This is sometimes a hit or miss. It's not always a home run. But you can go out there. You can go to buy sell biz dot com or Flippa or FI International or broker your own deals. But you can go out there check out websites. Do your due diligence. Obviously, you want to run those sites through different tools, make sure they have the traffic, the domain authority, all that different. You know, the links and all that. But you can buy websites and then just take that traffic instead of having to write new content all the time. And Neil, you've done this a couple of times. Yes, yes, I've done this as well, and in general, you don't. Everyone has this big misconception that content is needed for SEO. We both have a friend named Brian Dean. He runs a site called back Lingo. I don't know how many blog posts he has, but I think it's under forty or fifty. Yeah, under forty, it's like thirty something. It's somewhere around there he gots. I think what is he got? Like somewhere between one hundred and two hundred thousand visitors amount one hundred and twenty last time I heard. Yeah, so he's getting good traffic. He barely has content. He's not paying an arm and a leg to keep writing new content. All he's doing is making his existing content better or keeping it up to date or refreshing it. Everyone thinks that, oh, you need to keep writing more content, you need a blog daily. That's a big misconception. Yes, you need to build links, you need to create amazing content for the pieces that you do have. You need to spend time and energy into design. But you can even generate a lot of traffic and get a ton of rankings just to things like design. So, for example, I was a co founder of KISSmetrics years ago and we built up the block to over a million visitors a month mainly through infographics. We just paid a designer five hundred dollars at infographic. There was no text, all visual. We promoted it, built up a lot of backlinks naturally, and it caused our whole site to rank higher, and we just got a ton of traffic because of the infograph. Yeah, so what we're basically saying is, yeah, well Neil made the point. Content's not the only way. There are other ways. But that's all we have for today. Go to single grade dot com slash giveaway to check out our marketing goodies to get marketing goodies and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School