In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Do Internal Linking The Right Way
[00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
[01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.
[01:25] Be more selective with this particular tactic.
[01:45] Create content around long-tail phrases.
[02:25] If you look at Zappos, they structure their site really well.
[02:45] Each category page leads to further, more specific categories.
[02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.
[03:25] Make sure your sitemap is logical.
[03:50] Interlinking throughout your content is a successful tactic.
[04:24] That’s it for today!
[04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Do Internal Linking The Right Way
</li> <li>[00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.</li> <li>[01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.</li> <li>[01:25] Be more selective with this particular tactic.</li> <li>[01:45] Create content around long-tail phrases.</li> <li>[02:25] If you look at Zappos, they structure their site really well.</li> <li>[02:45] Each category page leads to further, more specific categories.</li> <li>[02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.</li> <li>[03:25] Make sure your sitemap is logical.</li> <li>[03:50] Interlinking throughout your content is a successful tactic.</li> <li>[04:24] That’s it for today!</li> <li>[04:30] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take...

How to Do Internal Linking The Right Way | Ep. #863

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