In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: 
00:28 – Today’s topic: How to Do Effective Keyword Research
00:52 – Eric recommends  Google Keyword Finder
01:22 – Neil uses Ahrefs
02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings
03:15 – Create better content using Brian Dean’s Skyscraper Technique
03:32 – Optimize title tags
03:49 – Ahrefs added new features 
03:52 – Content gap analysis
04:16 – Two free tools: Ubersuggest and Google Trends
05:15 – Don’t over analyze with keywords
05:29 – Traffic doesn’t come from just one keyword
05:55 – Neil and Eric are heavy on blogging
06:48 – Don’t just think about the keyword, think about the content you should be writing
07:01 – Quora
07:11 – Twitter
07:17 – The importance of long-tail keywords
08:05 – That’s it for today’s episode! 3 Key Points: 
Creating better content will help you rank.
It’s easy to over analyze keywords.
Great keywords—even long-tail keywords—aren’t going to be a cure-all. Resources Mentioned: 
 Google Keyword Finder – Online tool for keyword research Eric recommends
Ahrefs – What Neil uses for his keyword research
Brian Dean’s Skyscraper Technique – Guide for better content creation
Ubersuggest – Tool that shows different permutations for analysis
Google Trends – See keywords that trend up and down
Quora – Tool where you can look up questions that can be used to base your blog post
Twitter – Search for questions people are talking about in the space

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: How to Do Effective Keyword Research
</li> <li>00:52 – Eric recommends <a href="https://support.google.com/adwords/answer/6242914?utm_source=help_center&amp;utm_medium=ha&amp;utm_campaign=education_right_keywords&amp;gclid=CMaN7ZbUuc8CFYcHvAod6doNHg"> Google Keyword Finder</a>
</li> <li>01:22 – Neil uses <a href="https://ahrefs.com/">Ahrefs</a> <ul> <li>02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings</li> </ul> </li> <li>03:15 – Create better content using <a href="http://backlinko.com/skyscraper-technique">Brian Dean’s Skyscraper Technique</a>
</li> <li>03:32 – Optimize title tags</li> <li>03:49 – Ahrefs added new features <ul> <li>03:52 – Content gap analysis</li> </ul> </li> <li>04:16 – Two free tools: <a href="https://ubersuggest.io/">Ubersuggest</a> and <a href="https://www.google.com/trends/">Google Trends</a>
</li> <li>05:15 – Don’t over analyze with keywords</li> <li>05:29 – Traffic doesn’t come from just one keyword</li> <li>05:55 – Neil and Eric are heavy on blogging</li> <li>06:48 – Don’t just think about the keyword, think about the content you should be writing</li> <li>07:01 – <a href="https://www.quora.com">Quora</a>
</li> <li>07:11 – <a href="https://twitter.com/">Twitter</a>
</li> <li>07:17 – The importance of long-tail keywords</li> <li>08:05 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Creating better content will help you rank.</li> <li>It’s easy to over analyze keywords.</li> <li>Great keywords—even long-tail keywords—aren’t going to be a cure-all.</li> </ol> Resources Mentioned: <ul> <li>
<a href="https://support.google.com/adwords/answer/6242914?utm_source=help_center&amp;utm_medium=ha&amp;utm_campaign=education_right_keywords&amp;gclid=CMaN7ZbUuc8CFYcHvAod6doNHg"> Google Keyword Finder</a> – Online tool for keyword research Eric recommends</li> <li>
<a href="https://ahrefs.com/">Ahrefs</a> – What Neil uses for his keyword research</li> <li>
<a href="http://backlinko.com/skyscraper-technique">Brian Dean’s Skyscraper Technique</a> – Guide for better content creation</li> <li>
<a href="https://ubersuggest.io/">Ubersuggest</a> – Tool that shows different permutations for analysis</li> <li>
<a href="https://www.google.com/trends/">Google Trends</a> – See keywords that trend up and down</li> <li>
<a href="https://www.quora.com">Quora</a> – Tool where you can look up questions that can be used to base your blog post</li> <li>
<a href="https://twitter.com/">Twitter</a> – Search for questions people are talking about in the space</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy,...

How to Do Effective Keyword Research | Ep. #66

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