In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Do Content Marketing on a Budget
• [00:45] Right now, Eric is cutting his content marketing budget.
• [01:00] They decided to collaborate or work on getting guest posts.
• [01:47] KissMetrics grew by reaching out to other content marketers and offering a platform.
• [02:27] You can get people to write for free if you offer publicity and other opportunities for exposure.
• [03:15] There are a lot of writers out there writing well-researched long-form content.
• [03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics.
• [04:35] The content re-usage framework is a great line of thinking and a great way to save money.
• [05:32] That’s it for today!
• [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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• Twitter @ericosiu

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