Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Merek Sue and I'm Neil Patel, and today we're going to talk about how to do an audience survey to serve your customers better. So let's talk about this in the context of Neil and I. We just we did our Growth Accelerated event, had amazing speakers, amazing entrepreneurs there, and we wanted to survey people because you know, these are people that are looking to get their business at the next level, but we don't know unless we ask the right questions, right. So, you know, right after the event, we basically surveyed people. And keep in mind, this is a high ticket event. You know, people are paying a good amount of money to come here and take you know, we have people flying in from Brazil, we have people flying in from India, and we have to make sure that we continue to keep the quality high. And Neil and I were putting our names on the line here, so we made sure that we sent out a survey afterwards and that we got a ton of good feedback. That's going to set us up for our next event, which is actually going to happen in New York. So, by the way, if you want to go learn about this, you can go to marketing school to io slash live. That's l I v E. And so I'm thinking, Neil, you know, we can start with giving a couple examples of questions. But do you want to add anything before we start doing that. No, let's do it all right. So I'm looking at our event survey over here, and the results were not bad at all. I mean, you know, we for our very first inaugural event of its kind, we scored a nine point one to three out of ten. So let me tell you some of the questions that we ask, right, we keep it very simple in the beginning, So just to keep things simple right now, It's like we ask people, okay, what's your name so we know who put it in, right, who actually gave the feedback, and then we asked for the email dress so this is not any game changing stuff I'm telling you right now. And then a basic question like how would you rate the event? Now? The reason I think the name is very important because if you don't know who's giving the feedback, you can't really understand the feedback they're giving. For example, we had one speaker that was very motivational, right, you know, and he didn't really give a lot of tactics, and some people love tactics, right, So the people that really don't like the raw ro stuff. Which is funny because I nailed this in and I can say this only because I'm Asian, right, The Asian people did not like the motivational guy, and I predicted this was going to happen, and as a matter of fact, he got a rating as low as a one, right, a one out of five. But it's important to understand context because some people it just doesn't resonate with them. But that's okay, right, So that's why it's important to understand who's giving the feedback. So you can use a tool like survey monkey and look at who's giving the feedback. Neil, do you want to continue? Well, when it comes to you mentioned Asians, and funny enough, I don't realize that, right because I didn't go through the survey yet you showed me the overview. Funny enough, we're walking to the elevator. But when it comes to the Asians, why would you say that Asians don't want to be motivated? Because I, myself liked it. I could be considered Asian if I'm not mistaken. You also like the motivational basis. I loved it, I think the way I look at it. So when I say Asian in my context, I mean like the yellow people like myself. Right, it just didn't jive with them. And you'll see the feedback later. You have the link, right, you can see it for every single person like myself, it didn't work out. And you and I I think we liked it. But also there's another thing that's important. People are at different stages in their business. Some people want the really tactical stuff, especially the ones that are just kind of in the stage of like they want to grow, grow, grow, right, And maybe especially those that are kind of a little earlier in the chapters of their business. And some love it, right, Like I think, I look at you, and then I also look at There's a guy we had an audience, Sonny, who's really involved with a lot of different networks around the world, really affluent networks. He loved it too. So I think we should just say it's like one or two things, it's a couple of things. It's a couple of variables that lead to it. And the best part about the surveying is, look, everyone in marketing, we have this bad habit of trying to get more and more traffic, more and more new customers. Very rarely do I ever hear marketers trying to focus on maximizing what you already have up selling down selling. Maximizing in other words, you're LTV and reducing your churn. And you'd probably like, well, I'm not a product person, but hey, marketers should be doing this as well. And this is why we survey, because surveying helps us improve the experience for anything, our web app, our business, our e commerce store, it doesn't matter what it is. That's what helps us retain people. And it's so much cheaper to retain than it is to acquire new. So going about that, Eric, you want to give more tips on serving. Yeah, so a couple of things here, So a couple of I mean, this is going into the meat of our survey over here. I really like the questions that we asked because we got it from a lot of other people doing masterminds like this. So I asked what did you love the most? And I keep it open ended, right, And because if you're too pointed with your question, it's like did you like the event? Like that's not going to help you that much, right, yes or no? You want it open ended. And what you're looking for eventually is a lot of open ended feedback. And what you can do is you can plug all that feedback into a word cloud and again survey monkey can do this, or you can just type in like word cloud generator in Google and then you can see what words start to pop up. The most. For example, I'm looking at the what did you love most? Question over here, and you know, I keep seeing the same thing. People, people, people, tactical information people, people people, and you know, high level speakers. Right, So it's like, okay, we know we hit the nail on the head in terms of those things. And actually, Neil, I think you like this. There was two responses here that specifically said they loved your presentation. Yeah. But what's funny is then I do appreciate people liking my presentation. But what I love even more is when people tell me what I did wrong. Yes, so when I survey asking the open end of questions like what did you like about the vent? Or what did you love? That's great because you get good feedback on what you should do more of. It doesn't help that much though, Yeah, it doesn't. And at the same note, Eric and I like asking what could I have done to improve? What can we do to delight you more? What would you have liked to see that you didn't? All those types of things get you feedback on how you can be better. Because if everyone tells you you're great, and I'm not saying I'm great, it doesn't make me a better person. But if everyone said, Neil, you suck, I'd be like, cool, that's awesome. Why do I suck? And what could I do to change it? Yeah, and I get very specific. Eric's the same way. Neither of us get offended by this, and the reason being is when someone tells us how we can get better, it allows us to provide a better experience for everyone who's at TENDE or a visitor or watching or listening or whatever it may be, and that allows us to grow. Yeah, I mean that's literally our next question, what could we have done better? By the way, Neil, the link that you have, you should be able to click on something that actually opens everything for you. Just hit analyze results. So what could we have done better? Very open ended? You know, this is where people start to give us the good stuff, right, you know, give us something beforehand. Outdoor activity was great, but you could have shortened it starting a little later in the second day. Like this is all great, right, So I'm going to try to go through a lightning round right now, give you some of the other questions that we asked here, and then we'll work towards wrapping up. And then one question I really love, which I got from my friend Thomas Hugh on at same box is another open ended question, is there anything else you'd like to add? And then you know, one person put healthier snacks see you in Napa Valley. Right, There's like some people add some really valuable stuff when you give them another open ended question. And then let's see what else do I think people can apply here? I'm just scrolling down and then obviously I'm going to ask you know for speaker ratings for every single person sessions because we want to know what resonates with people on what doesn't moving forward? And yeah, that is basically it. Neil, do you want to close it out? If you guys need help growing your business, make sure you check out marketingschool, dot Iola, slash live. Eric and I are doing some cool things that I think you guys would love to check out. We've been taking a lot of feedback that we're beginning from everyone improving an experience, and as you guys heard from our own surveys, people are loving it. But we're making it better and better and businesses are growing and they're making tons more money with the feedback and the advice that we're giving them. And we're helping them implement this as well. So if you want to learn more, check out marketingschool dot io slash Live. All right, that's it for today, see tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Merek Sue and I'm Neil Patel, and today we're going to talk about how to do an audience survey to serve your customers better. So let's talk about this in the context of Neil and I. We just we did our Growth Accelerated event, had amazing speakers, amazing entrepreneurs there, and we wanted to survey people because you know, these are people that are looking to get their business at the next level, but we don't know unless we ask the right questions, right. So, you know, right after the event, we basically surveyed people. And keep in mind, this is a high ticket event. You know, people are paying a good amount of money to come here and take you know, we have people flying in from Brazil, we have people flying in from India, and we have to make sure that we continue to keep the quality high. And Neil and I were putting our names on the line here, so we made sure that we sent out a survey afterwards and that we got a ton of good feedback. That's going to set us up for our next event, which is actually going to happen in New York. So, by the way, if you want to go learn about this, you can go to marketing school to io slash live. That's l I v E. And so I'm thinking, Neil, you know, we can start with giving a couple examples of questions. But do you want to add anything before we start doing that. No, let's do it all right. So I'm looking at our event survey over here, and the results were not bad at all. I mean, you know, we for our very first inaugural event of its kind, we scored a nine point one to three out of ten. So let me tell you some of the questions that we ask, right, we keep it very simple in the beginning, So just to keep things simple right now, It's like we ask people, okay, what's your name so we know who put it in, right, who actually gave the feedback, and then we asked for the email dress so this is not any game changing stuff I'm telling you right now. And then a basic question like how would you rate the event? Now? The reason I think the name is very important because if you don't know who's giving the feedback, you can't really understand the feedback they're giving. For example, we had one speaker that was very motivational, right, you know, and he didn't really give a lot of tactics, and some people love tactics, right, So the people that really don't like the raw ro stuff. Which is funny because I nailed this in and I can say this only because I'm Asian, right, The Asian people did not like the motivational guy, and I predicted this was going to happen, and as a matter of fact, he got a rating as low as a one, right, a one out of five. But it's important to understand context because some people it just doesn't resonate with them. But that's okay, right, So that's why it's important to understand who's giving the feedback. So you can use a tool like survey monkey and look at who's giving the feedback. Neil, do you want to continue? Well, when it comes to you mentioned Asians, and funny enough, I don't realize that, right because I didn't go through the survey yet you showed me the overview. Funny enough, we're walking to the elevator. But when it comes to the Asians, why would you say that Asians don't want to be motivated? Because I, myself liked it. I could be considered Asian if I'm not mistaken. You also like the motivational basis. I loved it, I think the way I look at it. So when I say Asian in my context, I mean like the yellow people like myself. Right, it just didn't jive with them. And you'll see the feedback later. You have the link, right, you can see it for every single person like myself, it didn't work out. And you and I I think we liked it. But also there's another thing that's important. People are at different stages in their business. Some people want the really tactical stuff, especially the ones that are just kind of in the stage of like they want to grow, grow, grow, right, And maybe especially those that are kind of a little earlier in the chapters of their business. And some love it, right, Like I think, I look at you, and then I also look at There's a guy we had an audience, Sonny, who's really involved with a lot of different networks around the world, really affluent networks. He loved it too. So I think we should just say it's like one or two things, it's a couple of things. It's a couple of variables that lead to it. And the best part about the surveying is, look, everyone in marketing, we have this bad habit of trying to get more and more traffic, more and more new customers. Very rarely do I ever hear marketers trying to focus on maximizing what you already have up selling down selling. Maximizing in other words, you're LTV and reducing your churn. And you'd probably like, well, I'm not a product person, but hey, marketers should be doing this as well. And this is why we survey, because surveying helps us improve the experience for anything, our web app, our business, our e commerce store, it doesn't matter what it is. That's what helps us retain people. And it's so much cheaper to retain than it is to acquire new. So going about that, Eric, you want to give more tips on serving. Yeah, so a couple of things here, So a couple of I mean, this is going into the meat of our survey over here. I really like the questions that we asked because we got it from a lot of other people doing masterminds like this. So I asked what did you love the most? And I keep it open ended, right, And because if you're too pointed with your question, it's like did you like the event? Like that's not going to help you that much, right, yes or no? You want it open ended. And what you're looking for eventually is a lot of open ended feedback. And what you can do is you can plug all that feedback into a word cloud and again survey monkey can do this, or you can just type in like word cloud generator in Google and then you can see what words start to pop up. The most. For example, I'm looking at the what did you love most? Question over here, and you know, I keep seeing the same thing. People, people, people, tactical information people, people people, and you know, high level speakers. Right, So it's like, okay, we know we hit the nail on the head in terms of those things. And actually, Neil, I think you like this. There was two responses here that specifically said they loved your presentation. Yeah. But what's funny is then I do appreciate people liking my presentation. But what I love even more is when people tell me what I did wrong. Yes, so when I survey asking the open end of questions like what did you like about the vent? Or what did you love? That's great because you get good feedback on what you should do more of. It doesn't help that much though, Yeah, it doesn't. And at the same note, Eric and I like asking what could I have done to improve? What can we do to delight you more? What would you have liked to see that you didn't? All those types of things get you feedback on how you can be better. Because if everyone tells you you're great, and I'm not saying I'm great, it doesn't make me a better person. But if everyone said, Neil, you suck, I'd be like, cool, that's awesome. Why do I suck? And what could I do to change it? Yeah, and I get very specific. Eric's the same way. Neither of us get offended by this, and the reason being is when someone tells us how we can get better, it allows us to provide a better experience for everyone who's at TENDE or a visitor or watching or listening or whatever it may be, and that allows us to grow. Yeah, I mean that's literally our next question, what could we have done better? By the way, Neil, the link that you have, you should be able to click on something that actually opens everything for you. Just hit analyze results. So what could we have done better? Very open ended? You know, this is where people start to give us the good stuff, right, you know, give us something beforehand. Outdoor activity was great, but you could have shortened it starting a little later in the second day. Like this is all great, right, So I'm going to try to go through a lightning round right now, give you some of the other questions that we asked here, and then we'll work towards wrapping up. And then one question I really love, which I got from my friend Thomas Hugh on at same box is another open ended question, is there anything else you'd like to add? And then you know, one person put healthier snacks see you in Napa Valley. Right, There's like some people add some really valuable stuff when you give them another open ended question. And then let's see what else do I think people can apply here? I'm just scrolling down and then obviously I'm going to ask you know for speaker ratings for every single person sessions because we want to know what resonates with people on what doesn't moving forward? And yeah, that is basically it. Neil, do you want to close it out? If you guys need help growing your business, make sure you check out marketingschool, dot Iola, slash live. Eric and I are doing some cool things that I think you guys would love to check out. We've been taking a lot of feedback that we're beginning from everyone improving an experience, and as you guys heard from our own surveys, people are loving it. But we're making it better and better and businesses are growing and they're making tons more money with the feedback and the advice that we're giving them. And we're helping them implement this as well. So if you want to learn more, check out marketingschool dot io slash Live. All right, that's it for today, see tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed