In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market
00:40 – Eric’s agency charges more than their competitors but there’s a reason for that 
00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out
01:11 – You end up losing money
01:22 – All of Eric’s people who work with an account have a couple of years’ experience
01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels
01:37 – Eric himself strategizes for the accounts
01:43 – Eric’s agency is different because they bring new ideas
02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging 
02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates
02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner
03:35 – Figuring out a specific angle is the “easiest way to differentiate”
03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers
04:06 – AirBnb gives you the opportunity to make money from your home versus HomeAway’s vacation rentals
04:54 – How would you differentiate a product? 
05:00 – Neil’s Crazy Egg may not have all the features that everyone has, but it’s easy to use and it’s accurate
05:09 – Crazy Egg is easier to use than Hotjar
05:27 – Neil’s market loves Crazy Egg
05:35 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 
05:52 – Subscribe, rate and review Marketing School
05:57 – Text MARKETINGSCHOOL to 33444
06:19 – That’s it for today’s episode! 3 Key Points: 
Offer your service in the way you’d use it yourself.
Adjust your pitch to your consumers so that it is appealing and comprehensible.
Try to create a better product than your competitors by making your product user-friendly.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market
</li> <li>00:40 – Eric’s agency charges more than their competitors but there’s a reason for that <ul> <li>00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out</li> <li>01:11 – You end up losing money</li> <li>01:22 – All of Eric’s people who work with an account have a couple of years’ experience</li> <li>01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels</li> <li>01:37 – Eric himself strategizes for the accounts</li> <li>01:43 – Eric’s agency is different because they bring new ideas</li> </ul> </li> <li>02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging <ul> <li>02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates</li> <li>02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner</li> <li>03:35 – Figuring out a specific angle is the “easiest way to differentiate”</li> <li>03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers</li> <li>04:06 – <a href="https://www.airbnb.com/">AirBnb</a> gives you the opportunity to make money from your home versus <a href="https://www.homeaway.com.ph/">HomeAway</a>’s vacation rentals</li> </ul> </li> <li>04:54 – How would you differentiate a product? <ul> <li>05:00 – Neil’s <a href="https://www.crazyegg.com/">Crazy Egg</a> may not have all the features that everyone has, but it’s easy to use and it’s accurate</li> <li>05:09 – Crazy Egg is easier to use than <a href="https://www.hotjar.com/">Hotjar</a>
</li> <li>05:27 – Neil’s market loves Crazy Egg</li> </ul> </li> <li>05:35 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year annual subscription to <a href="https://mixmax.com/">Mixmax</a>, a sales and marketing tool <ul> <li>05:52 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>05:57 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>06:19 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Offer your service in the way you’d use it yourself.</li> <li>Adjust your pitch to your consumers so that it is appealing and comprehensible.</li> <li>Try to create a better product than your competitors by making your product user-friendly.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is...

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

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