In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 
00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
01:01 – What SingleGrain does
01:48 – When people opt in, tag them in a certain way
02:00 – Don’t ask too many questions on a page 
02:10 – Break down the process into 3 pages
02:45 – Take the best leads and cross reference with tools
03:30 – Lead scoring leads
04:02 – Drip and Infusionsoft
04:24 – When your threshold is reached, mark them as a qualified lead
05:07 – Nurture and have a good marketing funnel
05:47 – If the lead isn’t engaged, they aren’t likely going to close
07:04 – Make a reengagement campaign
07:36 – Frank Kern Setting Up Contingencies
08:04 – You have to plan first before diving in
08:31 – That’s it for today’s episode! 3 Key Points: 
It’s all about the messaging and who you’re taking to.
The biggest mistake you can do is to put all your questions on one page.
If there’s no engagement, the lead wouldn’t probably close.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
</li> <li>00:42 – Google about Marketing Funnel – <a href="https://www.singlegrain.com/">SingleGrain</a> and <a href="https://www.kissmetrics.com/">Kissmetrics</a>
</li> <li>01:01 – What SingleGrain does</li> <li>01:48 – When people opt in, tag them in a certain way</li> <li>02:00 – Don’t ask too many questions on a page <ul> <li>02:10 – Break down the process into 3 pages</li> <li>02:45 – Take the best leads and cross reference with tools</li> </ul> </li> <li>03:30 – Lead scoring leads</li> <li>04:02 – <a href="https://www.drip.co/">Drip</a> and <a href="https://www.infusionsoft.com/">Infusionsoft</a>
</li> <li>04:24 – When your threshold is reached, mark them as a qualified lead</li> <li>05:07 – Nurture and have a good marketing funnel</li> <li>05:47 – If the lead isn’t engaged, they aren’t likely going to close</li> <li>07:04 – Make a reengagement campaign</li> <li>07:36 – <a href="https://www.youtube.com/channel/UCgTsEqQYyGscqVbm7f0cSUg">Frank Kern Setting Up Contingencies</a>
</li> <li>08:04 – You have to plan first before diving in</li> <li>08:31 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>It’s all about the messaging and who you’re taking to.</li> <li>The biggest mistake you can do is to put all your questions on one page.</li> <li>If there’s no engagement, the lead wouldn’t probably close.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process,...

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

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