In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your business. Time Stamped Show Notes: 
00:25 – Today’s topic: How to Decide if You Need Separate Brands for Your Business
00:35 – If you’re creating different products and they’re not related at all, obviously you need different brands
00:45 – Having said that, you put SO much into building a site and brand, why not bring everything under one umbrella?
01:28 – Talking about QuickSprout
02:12 – The brand split wasn’t intentional
02:35 – Crazy Egg was such a different concept, it couldn’t merge with QuickSprout
03:10 – Most people create too many businesses
03:39 – Focus on your CORE business until it flat-lines
03:55 – Talking about Growth Everywhere versus Single Grain
05:05 – Just look at all the effort Neil had to put in to build NeilPatel.com
05:30 – You don’t need a personal blog and a corporate blog—just do ONE 
05:45 – And generally go corporate, because you can market and sell that 3 Key Points: 
Your time and focus are limited—that alone means rare is the time when it make sense to split brands.
If you’ve already established a brand, domain, and good traffic volume, why divert your attention from that?
Unless the brands/products/offerings are going to be EXTREMELY different, it usually doesn’t make sense to kick-off a new brand.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your business. Time Stamped Show Notes: <ul> <li>00:25 – Today’s topic: How to Decide if You Need Separate Brands for Your Business
</li> <li>00:35 – If you’re creating different products and they’re not related at all, obviously you need different brands</li> <li>00:45 – Having said that, you put SO much into building a site and brand, why not bring everything under one umbrella?</li> <li>01:28 – Talking about <a href="https://www.quicksprout.com/">QuickSprout</a> <ul> <li>02:12 – The brand split wasn’t intentional</li> <li>02:35 – <a href="http://www.crazyegg.com">Crazy Egg</a> was such a different concept, it couldn’t merge with QuickSprout</li> </ul> </li> <li>03:10 – Most people create too many businesses</li> <li>03:39 – Focus on your CORE business until it flat-lines</li> <li>03:55 – Talking about <a href="http://www.growtheveryhwere.com">Growth Everywhere</a> versus <a href="http://www.singlegrain.com">Single Grain</a>
</li> <li>05:05 – Just look at all the effort Neil had to put in to build <a href="http://www.NeilPatel.com">NeilPatel.com</a>
</li> <li>05:30 – You don’t need a personal blog and a corporate blog—just do ONE <ul> <li>05:45 – And generally go corporate, because you can market and sell that</li> </ul> </li> </ul> 3 Key Points: <ol> <li>Your time and focus are limited—that alone means rare is the time when it make sense to split brands.</li> <li>If you’ve already established a brand, domain, and good traffic volume, why divert your attention from that?</li> <li>Unless the brands/products/offerings are going to be EXTREMELY different, it usually doesn’t make sense to kick-off a new brand.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your...

How to Decide if You Need Separate Brands for Your Business | Ep. #57

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