In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.

• 00:28 – Today’s topic: How to deal with Google updates
• 00:35 – Neil doesn’t deal with updates
• 01:01 – Stick to creating a website that’s best for the user
  • 01:13 – Don’t worry about specific updates
• 01:17 – Dealing with the updates if you have a negative traffic
  • 01:21 – MozCast talks about updates
  • 01:45 – If you have a traffic drop, check where you need to fix
  • 02:51 – Check Ahrefs if you have any bad links
  • 02:56 – Moz and Majestic break down which links are spammy
  • 03:04 – Read your content and analyze
• 03:26 – Make sure you have a holistic strategy
• 04:23 – Make sure you have other leverage points
• 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update
• 06:42 – Make sure your processes are documented
• 06:48 – Google traffic update checklist so you know what to do
• 07:18 – Search engines and social media platforms all have updates
• 07:31 – That’s it for today’s episode! 

1. You don’t have to worry about updates when you’re doing nothing wrong.
2. A slide in traffic doesn’t mean it’s because of new algorithms.
3. Get a checklist and have a back-up plan in place.

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• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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