Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to create professional YouTube ads for under one hundred dollars. So I'll cap it off. I mean, you can use a tool called Antimoto, So that's a n I M O T O and it allows you to you know, kind of weave different uh, you know, images that you might have together and make kind of a you know, simple video, but that it does look professional. I remember using it in the very early days, you know, a couple of years ago, but you know, people are starting to use it more now because it has more features, more bells and whistles, so you don't have to pay a lot of money to get that going. I think they might have a free trial as well. That's one thing you can do. And you know number two, believe it or not, you can use a tool like uh, you know, people on five or will actually make videos for you too, so you can you can check that out for under one hundred blocks. Well, I've tested out was just PowerPoint presentations and then using screen recording. I'm on a MAX so I use like quick time. Windows probably has their own version of screen recording, and you can end up turning that presentation into a YouTube video ad that works well and it doesn't really cost any money. What I found is it's the ads that perform the best. It's not about how much money you spend on the ad. It's more so the script and what you're saying within the ad. I like doing and a good example of this is ty Lopez. If you look at him. He creates ads that are pretty much from your cell phone. And I've tried doing the same thing and it works really well. Now you can go to five raphter you create the ad and having someone edit your quote unquote ad that you recorded with your iPhone or Android phone or whatever it may be. But it's more realistic. See, you also have to go against the grain. If everyone's doing high quality, professional videos, you can also create an amazing video. Why does it have to be professional like that. Something that's just like low res on your phone is more relatable. People can connect with it. They're like, oh, this is more realistic, and in many cases they actually convert better. That's how Ty Lopez does so well. If you look at all his video clips, it's not like he has a professional videographer following him around. He prefers is using a phone because it converts much better for him. Right, he would use a professional video person if it did work better, but he's finding that the phone works better. And what you want to do is when you're creating these ads, it's not just about the video quality. It's more so about the script. What are you saying, What objections will people have? How are you going to overcome it, and how are you going to help people out so that way they're going to end up converting into customers. That's the main thing that goes into AD that causes conversions versus someone just being like, oh cool, I'm just going to shoot ad describing my product and generate sales doesn't work that well. If you don't overcome objections, show what problems you're going to solve, how you're efficient, good price, et cetera, it's not going to convert. Well, yeah, you know what's interesting you bring up Ty Lopez and that there's actually a lot of hout hosts and I think whoever's a marketer that's listening to this right now in Facebook? Your feed is probably getting clogged up by there's a lot of you know, kind of marketing consultant teachers out there that are teaching you how to do an agency, and they're all doing video ads that are very simil or to Ty Lopez, where oh check out my Bentley or hey, you know, check out my my my big, my big ass mansion. Right, so you know, if clearly it's working for Ty Lopez, you know he has so many videos like when I go on YouTube. Now I see, Okay, he's walking around he just bought a ninety four acre property, or he's getting in a helicopter, right, so you know, this whole selling the dream kind of thing, it's clearly working for him. So you see people copying him. I just that's kind of a thing I wanted to point out. And yeah, it's just a simple iPhone video, right, and you know he's you know, believe it or not. I mean, for the people, even the people that don't like him, whatever, you have to at the end of the day, you have to respect his hustle, and I do respect kind of what he's doing because it's it's clearly working. One other tool I will give you is called v roll. It's called it's spelled v ee r o l L, and it allows you to generate you know, video ads pretty quickly. So check that one out. And it actually you know, they they'll do things for you, and you know, it's really focused on YouTube ads, and I think they do some stuff for you on Facebook ads too, But check that out. I've used it in the past and you know it wasn't that bad. So Neil, anything else to add, No, that's pretty much it. But again, make sure you focus on the script. Don't focus as much time on the video production quality, focus more so on the message that you're gonna relay with in your video ad. Great. So that's it for today and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to create professional YouTube ads for under one hundred dollars. So I'll cap it off. I mean, you can use a tool called Antimoto, So that's a n I M O T O and it allows you to you know, kind of weave different uh, you know, images that you might have together and make kind of a you know, simple video, but that it does look professional. I remember using it in the very early days, you know, a couple of years ago, but you know, people are starting to use it more now because it has more features, more bells and whistles, so you don't have to pay a lot of money to get that going. I think they might have a free trial as well. That's one thing you can do. And you know number two, believe it or not, you can use a tool like uh, you know, people on five or will actually make videos for you too, so you can you can check that out for under one hundred blocks. Well, I've tested out was just PowerPoint presentations and then using screen recording. I'm on a MAX so I use like quick time. Windows probably has their own version of screen recording, and you can end up turning that presentation into a YouTube video ad that works well and it doesn't really cost any money. What I found is it's the ads that perform the best. It's not about how much money you spend on the ad. It's more so the script and what you're saying within the ad. I like doing and a good example of this is ty Lopez. If you look at him. He creates ads that are pretty much from your cell phone. And I've tried doing the same thing and it works really well. Now you can go to five raphter you create the ad and having someone edit your quote unquote ad that you recorded with your iPhone or Android phone or whatever it may be. But it's more realistic. See, you also have to go against the grain. If everyone's doing high quality, professional videos, you can also create an amazing video. Why does it have to be professional like that. Something that's just like low res on your phone is more relatable. People can connect with it. They're like, oh, this is more realistic, and in many cases they actually convert better. That's how Ty Lopez does so well. If you look at all his video clips, it's not like he has a professional videographer following him around. He prefers is using a phone because it converts much better for him. Right, he would use a professional video person if it did work better, but he's finding that the phone works better. And what you want to do is when you're creating these ads, it's not just about the video quality. It's more so about the script. What are you saying, What objections will people have? How are you going to overcome it, and how are you going to help people out so that way they're going to end up converting into customers. That's the main thing that goes into AD that causes conversions versus someone just being like, oh cool, I'm just going to shoot ad describing my product and generate sales doesn't work that well. If you don't overcome objections, show what problems you're going to solve, how you're efficient, good price, et cetera, it's not going to convert. Well, yeah, you know what's interesting you bring up Ty Lopez and that there's actually a lot of hout hosts and I think whoever's a marketer that's listening to this right now in Facebook? Your feed is probably getting clogged up by there's a lot of you know, kind of marketing consultant teachers out there that are teaching you how to do an agency, and they're all doing video ads that are very simil or to Ty Lopez, where oh check out my Bentley or hey, you know, check out my my my big, my big ass mansion. Right, so you know, if clearly it's working for Ty Lopez, you know he has so many videos like when I go on YouTube. Now I see, Okay, he's walking around he just bought a ninety four acre property, or he's getting in a helicopter, right, so you know, this whole selling the dream kind of thing, it's clearly working for him. So you see people copying him. I just that's kind of a thing I wanted to point out. And yeah, it's just a simple iPhone video, right, and you know he's you know, believe it or not. I mean, for the people, even the people that don't like him, whatever, you have to at the end of the day, you have to respect his hustle, and I do respect kind of what he's doing because it's it's clearly working. One other tool I will give you is called v roll. It's called it's spelled v ee r o l L, and it allows you to generate you know, video ads pretty quickly. So check that one out. And it actually you know, they they'll do things for you, and you know, it's really focused on YouTube ads, and I think they do some stuff for you on Facebook ads too, But check that out. I've used it in the past and you know it wasn't that bad. So Neil, anything else to add, No, that's pretty much it. But again, make sure you focus on the script. Don't focus as much time on the video production quality, focus more so on the message that you're gonna relay with in your video ad. Great. So that's it for today and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School