Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we are going to talk about how to create massive amounts of content in twenty twenty. So Neil, before we talk about it, why should we even think about creating massive amounts of content in twenty twenty? Content is king? As Bill Gates said years and years ago, and it still holds true today now. When Eric and I say content, we're not just saying you to write a ton of techs based content. It could be podcasts, it could be videos, it could be just snapping pictures. It could be posting images on Instagram, whatever it may be. You need to crank out content because it allows you to build a bigger audience, gets people to interact with you, your company, your brand. It's a great way to grow. Yeah, So a couple of things that are practical. I think again, people's attention is so split nowadays, different social media channels, and I get add I'm just like one second watching Netflix, I'm using Twitter, then I'm on YouTube on my phone, even though I have YouTube on a TV. So if you want to create massive amounts of content, one thing you should think about is just look at this podcast right now, Neil and I were live. We're on video right now. This video will go onto YouTube. It will be like, I don't know, a ninety minute video. But we have so many little pieces where we have we might have little interactions. We'll probably have twenty to thirty micro content pieces in here that we can throw onto social media, and we can chop them up for Instagram, we can chop them up. For Twitter, we can do all the things right And for some of you you're probably thinking, man, that's really overwhelming. It is overwhelming. But there's a service I started using recently called repurpose House, so I think it's repurpose house dot io and they will chop up the stuff for you. So if you have a lot of content, they actually will help, you know, find the time snaps for you. You You pay additional fee for it. I'm just like, great, because Neil cranks out a ton of content. I crank out a ton of content to have someone just do it for me and then just you know, have someone for my social team just go and post everything that says massive. That's the only massive amounts of content, but it saves massive amounts of time. Definitely at the end of the day. It's just like if you're also not creating content too, like look what Eric and I are doing or trying to do. If you're not creating content, your competition is going to create more than you. They're going to take away your audience or win, and they're going to end up crushing you in the long run. You look at people like Gary Vee, I attribute a lot of Bannermedia's success because of the amount of content that Gary has pushed out on social media. It doesn't matter if there was COVID and he's not getting paid to speak at conferences anymore. The guy still pushes out a lot of content and that's super effective. If you look at that pew pew p No, what is it, pewdy piper pie? There you go, tons of content. You look at that logan Paul Jake Paul, tons of content, like it doesn't matter if you're B to B B two C. You look at Kylie Jenner, tons of content. What did that content do help their create a billion dollar business? Sure there was more to it, but still platforms are huge. What's funny is I don't understand why people who aren't well known don't want to be on Instagram, Twitter. I'll like, technically kind of get it because some of them want more privacy. But still the amount of leverage that you can get from creating the audience and posting content is huge in the long run. It's the same reason when people like gar vanner check are like, get on TikTok early, and the more you can get on TikTok more followers you get right now, and I even see lawyers with tons of following, plastic surgeons and people are actually getting a lot of business channels like TikTok right now. Yeah. And the other thing too is we created a framework for this before. It's called content sprouting. It's basically for let's again use this podcast as an example of this video. This video is the seeds, and then we can sprout it into multiple pieces, maybe into different audio files for podcasts, we can sprout into different little mini clips video files as well, and then we can promote it using ads, we can promote it using our email lists or whatever, and then you can figure out how to monetize it afterwards. But the key thing is having some type of framework you can follow. I recommend again using repurpose House. You can think about content sprouting, and then if you need to organize this entire framework, you can use airtable. They have a lot of templates on how you can basic organized mere content output. Because I know for a lot of people, if you're starting to pump out you know, ten twenty thirty, forty fifty pieces a day, it starts to get really messy. So ideally you want to organize it, Neil anything else, that's it on mind, all right, So that is it for today. Go to Marketing School the ioslash boot Camp. If you're interested in the boot camp, we'll put you together. It's a experimental cohort that I will be leading and look if it goes well, great And right now we're just taking applications and we will let you know if you are approved or not. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax Marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we are going to talk about how to create massive amounts of content in twenty twenty. So Neil, before we talk about it, why should we even think about creating massive amounts of content in twenty twenty? Content is king? As Bill Gates said years and years ago, and it still holds true today now. When Eric and I say content, we're not just saying you to write a ton of techs based content. It could be podcasts, it could be videos, it could be just snapping pictures. It could be posting images on Instagram, whatever it may be. You need to crank out content because it allows you to build a bigger audience, gets people to interact with you, your company, your brand. It's a great way to grow. Yeah, So a couple of things that are practical. I think again, people's attention is so split nowadays, different social media channels, and I get add I'm just like one second watching Netflix, I'm using Twitter, then I'm on YouTube on my phone, even though I have YouTube on a TV. So if you want to create massive amounts of content, one thing you should think about is just look at this podcast right now, Neil and I were live. We're on video right now. This video will go onto YouTube. It will be like, I don't know, a ninety minute video. But we have so many little pieces where we have we might have little interactions. We'll probably have twenty to thirty micro content pieces in here that we can throw onto social media, and we can chop them up for Instagram, we can chop them up. For Twitter, we can do all the things right And for some of you you're probably thinking, man, that's really overwhelming. It is overwhelming. But there's a service I started using recently called repurpose House, so I think it's repurpose house dot io and they will chop up the stuff for you. So if you have a lot of content, they actually will help, you know, find the time snaps for you. You You pay additional fee for it. I'm just like, great, because Neil cranks out a ton of content. I crank out a ton of content to have someone just do it for me and then just you know, have someone for my social team just go and post everything that says massive. That's the only massive amounts of content, but it saves massive amounts of time. Definitely at the end of the day. It's just like if you're also not creating content too, like look what Eric and I are doing or trying to do. If you're not creating content, your competition is going to create more than you. They're going to take away your audience or win, and they're going to end up crushing you in the long run. You look at people like Gary Vee, I attribute a lot of Bannermedia's success because of the amount of content that Gary has pushed out on social media. It doesn't matter if there was COVID and he's not getting paid to speak at conferences anymore. The guy still pushes out a lot of content and that's super effective. If you look at that pew pew p No, what is it, pewdy piper pie? There you go, tons of content. You look at that logan Paul Jake Paul, tons of content, like it doesn't matter if you're B to B B two C. You look at Kylie Jenner, tons of content. What did that content do help their create a billion dollar business? Sure there was more to it, but still platforms are huge. What's funny is I don't understand why people who aren't well known don't want to be on Instagram, Twitter. I'll like, technically kind of get it because some of them want more privacy. But still the amount of leverage that you can get from creating the audience and posting content is huge in the long run. It's the same reason when people like gar vanner check are like, get on TikTok early, and the more you can get on TikTok more followers you get right now, and I even see lawyers with tons of following, plastic surgeons and people are actually getting a lot of business channels like TikTok right now. Yeah. And the other thing too is we created a framework for this before. It's called content sprouting. It's basically for let's again use this podcast as an example of this video. This video is the seeds, and then we can sprout it into multiple pieces, maybe into different audio files for podcasts, we can sprout into different little mini clips video files as well, and then we can promote it using ads, we can promote it using our email lists or whatever, and then you can figure out how to monetize it afterwards. But the key thing is having some type of framework you can follow. I recommend again using repurpose House. You can think about content sprouting, and then if you need to organize this entire framework, you can use airtable. They have a lot of templates on how you can basic organized mere content output. Because I know for a lot of people, if you're starting to pump out you know, ten twenty thirty, forty fifty pieces a day, it starts to get really messy. So ideally you want to organize it, Neil anything else, that's it on mind, all right, So that is it for today. Go to Marketing School the ioslash boot Camp. If you're interested in the boot camp, we'll put you together. It's a experimental cohort that I will be leading and look if it goes well, great And right now we're just taking applications and we will let you know if you are approved or not. So that is it for today and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax Marketing School dot io until next time. Class dismissed