Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batal, and today we are going to talk about how to create legendary content. And you're short on time, so this is something I've been thinking about for a while. If you're busy, let's say you're a busy founder. You're just starting up right now, everyone's talking about oh my god, you know we're talking about, Oh, like you got to create content. You know, you have people like Gary V's and you got a content content content, But how do you have time for content? We're doing all these different things, right, you have other operational things to worry about. So I can kind of go over my process first, and then this is what I've been thinking about recently, and then we can kind of go back and forth. So for me recently, I just kind of had this epiphany. I was like, man, there's some leverage that's built. Maybe I should take advantage of that leverage and then write more. So you see a lot of people for me, I look at the people that I follow on Twitter. It's a lot of entrepreneurs. It's a lot of investors as well, and their Twitter game is just really strong. And I'm like, man, I haven't bloged for a while. Talking to Neil about this, I haven't bloged for a while. But when I wrote my first blog post in about three four years last week, I felt really energized. But I just like missed that feeling. But I don't always have time to do that. But what I can do is capture my thoughts in a tweet. So if you're short on time. Start with the tweet first, because you're just writing these tweets and if you want to come back to it later to write legendary content. The tweet is the foundational piece, that is your little sprout content, and then you can decide where you want to take that piece later. Because I have a couple of tweets that I saved up after this recording. The reason I have my hair done and the reason why I'm actually dressed up this time is I feel so motivated because of those tweets. I'm going to go make some legendary content that's going to go on YouTube. So Neil, what are your thoughts? So I like that I have a simple process to create good content in a short period of time, and I've been using it for years. So there's really two steps in the first is finding the idea. I just go to all my competitors' websites and most of them have social sharing buns on there and comment counts, and some have up votes and down votes, and I look to see what's hot in my space because that'll give me ideas. All right, Once you have idea, you don't want to copy your competition. But if you know a topic like on SEO or link building is you can create your own version of it that's better, more thorough, it's on a different viewpoint than their Right again, you don't want to copy them, you want to do something that's better. And then I just get into writing, and the way I write is very simple. Headline, I try to voke curiosity or use a how to or list based title. Then I'll outlined. I write the introductory paragraph with a hook right state some questions in there hook. And then, for example, if I'm writing an article on yoga, I'd be like, wouldn't it be cool to do yoga like advance yogi? You know, of course it would, but who really has a patience to practice yoga for ten years? Like? Why can't I learn the moves and get them done right now? Well, you know what, I figured out a way. Here are one hundred and one ways to do advanced yoga as a UVI. And keep in mind, I don't do yoga, so I have no clue what a yogi or any of that is other than a Yogai's probably someone who teaches yoga, so my context is probably off. But that should give you the idea of how I hook people. Then I outline my body. I list the main subheadings of all the sections that I want to cover, and then I'll put a sentence or two underneath each one. Then I'll write the conclusion and the conclusion that summarizes everything. And then I end the conclusion with the question because that encourages more comments. And then I go back in, I fill up the middle. I'll reread it, put that stuff on word pressure. Put my content up on word pressure. Uploaded to your CMS, have an editor or someone review it. Make sure you add your pictures from your stock photography sites, schedule it, and boom, you're good to go. Like that literally is my process. Sometimes when I'm writing and I'm unsure some things, I'll Google for the answer and then I'll link to it within my article because I'm de ciding my sources. But that really is my process. Cool, that's a great process, I think. By the way, just because you know we're talking about text based content on this podcast, it doesn't necessarily mean you have to do text based right when we talk about legendary content. It could be an ad, it could be a Facebook ad, it could be a YouTube video, it could be a podcast. Right. But Neil touch upon something. It is if you guys have seen Glenn Gary Glenn Ross, you have to watch that that section where he talks about Aida. Just go find that one. But this is so AI DA right. A is awareness, i's interest, D is decision. A is action? Right the hook that Neil is talking about. You want to get them immediately, right, You want to dress Oh wow, that's awareness right there, right, and then you want to get them interested. Right. Then in some cases, when you're writing educational content, you might not try to get them to make a decision. Maybe you want them to opt into your ebook or get onto your mailing list, and then they can, you know, give them a decision there and maybe they take an action. Right. But the point here is human beings are still the same. You got to hook them somehow, keep them interested, because people's attention is so all over the place. Right. And then the framework that Neil gave you, or the one I gave you a little earlier on how to start creating legendary content. Everyone has different processes, but I think the foundational piece again is thinking about, Okay, how do to get their attention first? And how do I bring them all way to taking a action, So Neil, anything else from your side before we hop off. That's all my end, all right, text us three one oh three four nine three seven eighty five. It is actually us. You can give us topic ideas, you can give us, you can critique us as well, and through that number we will also make announcements. And the cool thing is we can also make geographic announcements too, especially if you're in the California area. That's where Neil and I live, specifically around LA. Sometimes we might even do you know, we might do things when things get a little more okay, you know, we might even do a meetup. Who knows, right, So just text us three one oh three four nine three seven eight five and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Batal, and today we are going to talk about how to create legendary content. And you're short on time, so this is something I've been thinking about for a while. If you're busy, let's say you're a busy founder. You're just starting up right now, everyone's talking about oh my god, you know we're talking about, Oh, like you got to create content. You know, you have people like Gary V's and you got a content content content, But how do you have time for content? We're doing all these different things, right, you have other operational things to worry about. So I can kind of go over my process first, and then this is what I've been thinking about recently, and then we can kind of go back and forth. So for me recently, I just kind of had this epiphany. I was like, man, there's some leverage that's built. Maybe I should take advantage of that leverage and then write more. So you see a lot of people for me, I look at the people that I follow on Twitter. It's a lot of entrepreneurs. It's a lot of investors as well, and their Twitter game is just really strong. And I'm like, man, I haven't bloged for a while. Talking to Neil about this, I haven't bloged for a while. But when I wrote my first blog post in about three four years last week, I felt really energized. But I just like missed that feeling. But I don't always have time to do that. But what I can do is capture my thoughts in a tweet. So if you're short on time. Start with the tweet first, because you're just writing these tweets and if you want to come back to it later to write legendary content. The tweet is the foundational piece, that is your little sprout content, and then you can decide where you want to take that piece later. Because I have a couple of tweets that I saved up after this recording. The reason I have my hair done and the reason why I'm actually dressed up this time is I feel so motivated because of those tweets. I'm going to go make some legendary content that's going to go on YouTube. So Neil, what are your thoughts? So I like that I have a simple process to create good content in a short period of time, and I've been using it for years. So there's really two steps in the first is finding the idea. I just go to all my competitors' websites and most of them have social sharing buns on there and comment counts, and some have up votes and down votes, and I look to see what's hot in my space because that'll give me ideas. All right, Once you have idea, you don't want to copy your competition. But if you know a topic like on SEO or link building is you can create your own version of it that's better, more thorough, it's on a different viewpoint than their Right again, you don't want to copy them, you want to do something that's better. And then I just get into writing, and the way I write is very simple. Headline, I try to voke curiosity or use a how to or list based title. Then I'll outlined. I write the introductory paragraph with a hook right state some questions in there hook. And then, for example, if I'm writing an article on yoga, I'd be like, wouldn't it be cool to do yoga like advance yogi? You know, of course it would, but who really has a patience to practice yoga for ten years? Like? Why can't I learn the moves and get them done right now? Well, you know what, I figured out a way. Here are one hundred and one ways to do advanced yoga as a UVI. And keep in mind, I don't do yoga, so I have no clue what a yogi or any of that is other than a Yogai's probably someone who teaches yoga, so my context is probably off. But that should give you the idea of how I hook people. Then I outline my body. I list the main subheadings of all the sections that I want to cover, and then I'll put a sentence or two underneath each one. Then I'll write the conclusion and the conclusion that summarizes everything. And then I end the conclusion with the question because that encourages more comments. And then I go back in, I fill up the middle. I'll reread it, put that stuff on word pressure. Put my content up on word pressure. Uploaded to your CMS, have an editor or someone review it. Make sure you add your pictures from your stock photography sites, schedule it, and boom, you're good to go. Like that literally is my process. Sometimes when I'm writing and I'm unsure some things, I'll Google for the answer and then I'll link to it within my article because I'm de ciding my sources. But that really is my process. Cool, that's a great process, I think. By the way, just because you know we're talking about text based content on this podcast, it doesn't necessarily mean you have to do text based right when we talk about legendary content. It could be an ad, it could be a Facebook ad, it could be a YouTube video, it could be a podcast. Right. But Neil touch upon something. It is if you guys have seen Glenn Gary Glenn Ross, you have to watch that that section where he talks about Aida. Just go find that one. But this is so AI DA right. A is awareness, i's interest, D is decision. A is action? Right the hook that Neil is talking about. You want to get them immediately, right, You want to dress Oh wow, that's awareness right there, right, and then you want to get them interested. Right. Then in some cases, when you're writing educational content, you might not try to get them to make a decision. Maybe you want them to opt into your ebook or get onto your mailing list, and then they can, you know, give them a decision there and maybe they take an action. Right. But the point here is human beings are still the same. You got to hook them somehow, keep them interested, because people's attention is so all over the place. Right. And then the framework that Neil gave you, or the one I gave you a little earlier on how to start creating legendary content. Everyone has different processes, but I think the foundational piece again is thinking about, Okay, how do to get their attention first? And how do I bring them all way to taking a action, So Neil, anything else from your side before we hop off. That's all my end, all right, text us three one oh three four nine three seven eighty five. It is actually us. You can give us topic ideas, you can give us, you can critique us as well, and through that number we will also make announcements. And the cool thing is we can also make geographic announcements too, especially if you're in the California area. That's where Neil and I live, specifically around LA. Sometimes we might even do you know, we might do things when things get a little more okay, you know, we might even do a meetup. Who knows, right, So just text us three one oh three four nine three seven eight five and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketing School dot io until next time. Class dismissed