Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today we are going to talk about how to create hooks consistently. So I put in this title because yesterday I was watching the Mister Beast interview with Lex Friedman. I'm going to assume that you haven't seen it yet, Neil, nor will you want it. So I thought that was interesting because literally, this guy spends a ton of time on thumbnails, a ton of time on the ideas, and he will actually create videos that cost a lot of resources, cost a lot of time, and you'll actually, like, at the very end, decide that it's not good enough then scrap it. Right, So that's kind of the ultimate level. Let's go back here. So how much does he spend before he scraps it? Hundreds of thousands at the very least, wow, And how far does he get when he's spending hundreds and thousands of dollars? I remember watching one so no, it was like a finished video, but then he decided this is just not the right fit. Damn that sucks. And then like, think about it, if he gets like a million or three million dollars sponsorship for a video, he'll deploy the whole thing. He won't take any profit for himself. And the story is one of our mutual friends. They went to this camp called My First Million MFM camp, right, and mister Beast was there and our friend was asking. It's like, hey, it was actually a group of people asking, Like they're all business people out They're like, hey, like, if you're going to make three million from a video sponsorship, why don't you just take like five hundred k for yourself or why don't take a million for yourself? And that like didn't compute for him, right, So this is like the ultimate creator. So in this video, we're going to talk about how you can create hooks consistently. Hopefully we learn a thing or two. So go ahead and Neil, you can start first. I found that when it comes to creating hooks consistently is it's like I love reading articles that have done really well on social because there's something's done really well on social that means people of the hook hook being title intro. And when I say content like reading content, it could also be video content is the same thing as text. They're using a title to hook you, they're using intro to hook you. It's the same concept. But I love using social for inspiration. I used to years ago use Buzzsuma. We have a feature like that on uber Suggests where it sorts articles by social shares, but it's not the data isn't real time like you can see by just scrolling on Instagram or TikTok or YouTube shorts. And I found that when something is just doing really well right then and there, and it's hooking people from the title, from the content, the intro, there's a good shot that if you create an article or another video on similar types of topics without plagiarizing them, it usually does well. This idea itself. So we'll kind of go a little meta here. You have to constantly be learning and right. So like if I'm eating lunch or whatever and I see an interview with Lex Friedman and mister Beast, I know it's going to be good because a mister Beast is a great creator, and also Lex Freeman knows how to ask great questions and I'm also interested in, you know, creating good, better content, right, And so the meta here is you have to continually be learning. You have to constantly be curious, and so that means you could be drawing inspiration from I could be drawing inspiration from anime that I'm watching or an interview that i'm doing. Literally, me watching that interview led to this idea over here, this piece of content, and so you have to keep the wheels moving. Otherwise you're a creator. You have to constantly be creative and you can draw creative inspiration from everywhere else. That's one aspect of it, right, And the other thing is you have to constantly be coming up with ideas and throwing out ideas too. I will say this for mister Beast. Hooking someone is one piece of it, but also retaining someone means that you can't just create a video and make it a one off and finish the video in twenty minutes, right, which we often do on this podcast. The more effort you put into it, the more your views you're going to get. Ultimately, But I digress. You can use a tool called tribe Scaler, and tribe Scaler helps you find the most viral tweet threads or tweets in general. That's going to give you ideas on what's actually working already. I like using shield app for LinkedIn because that shows me what has performed well for me over time. So I know on LinkedIn for myself personally, when I put up a carousel and it's marketing tips specifically, those two things will get me usually over one hundred thousand impressions, so it's like, oh, I just need to do more of that, right, And so one is you often costs to be learning, and then two is look at the data, whether it's other people's data, what's working there, and also what's working for you. Yep, So look at the end of the day. As Ogilvy said, eighty cents of the dollar is spent on the headline. If you're not focusing on creating amazing title, crazing, amazing hook. No matter how great your content is, whether it's text based, video based, image based, just or even audio based, no one's going to really spend time on it. It's all about the hook, and the hook needs to be amazing. So no matter how great your content is, don't publish it until you spend enough time creating the right hook. There's a guy named John Moreau and John's amazing worked with him years and years ago and he copyright right. That was yeah, copywriter. He did something that was really cool. To test out his hooks and headlines. He would go to a bar with a ton of drunk people and he would read different off and then when he was able to grab people's attention, he would figure out, all right, there's a good chance this hook's gonna work. And that was really smart because he was just going out there and figuring out what grab people's attention if they're drunk and they would pay attention, he knew he was onto something and that model worked really well for him. All right, So that is it for today. This is a good starting point for how you can create hooks consistently. Rewatch this one. I think it's going to be helpful long term. Don't forget to rate, resubscribe, whether you are on YouTube or whether it is on the podcast, and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show, and visit marketingschool dot io for more resources based on today's topic as well. As access to more episodes that will help you find true marketing success. Tax Marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today we are going to talk about how to create hooks consistently. So I put in this title because yesterday I was watching the Mister Beast interview with Lex Friedman. I'm going to assume that you haven't seen it yet, Neil, nor will you want it. So I thought that was interesting because literally, this guy spends a ton of time on thumbnails, a ton of time on the ideas, and he will actually create videos that cost a lot of resources, cost a lot of time, and you'll actually, like, at the very end, decide that it's not good enough then scrap it. Right, So that's kind of the ultimate level. Let's go back here. So how much does he spend before he scraps it? Hundreds of thousands at the very least, wow, And how far does he get when he's spending hundreds and thousands of dollars? I remember watching one so no, it was like a finished video, but then he decided this is just not the right fit. Damn that sucks. And then like, think about it, if he gets like a million or three million dollars sponsorship for a video, he'll deploy the whole thing. He won't take any profit for himself. And the story is one of our mutual friends. They went to this camp called My First Million MFM camp, right, and mister Beast was there and our friend was asking. It's like, hey, it was actually a group of people asking, Like they're all business people out They're like, hey, like, if you're going to make three million from a video sponsorship, why don't you just take like five hundred k for yourself or why don't take a million for yourself? And that like didn't compute for him, right, So this is like the ultimate creator. So in this video, we're going to talk about how you can create hooks consistently. Hopefully we learn a thing or two. So go ahead and Neil, you can start first. I found that when it comes to creating hooks consistently is it's like I love reading articles that have done really well on social because there's something's done really well on social that means people of the hook hook being title intro. And when I say content like reading content, it could also be video content is the same thing as text. They're using a title to hook you, they're using intro to hook you. It's the same concept. But I love using social for inspiration. I used to years ago use Buzzsuma. We have a feature like that on uber Suggests where it sorts articles by social shares, but it's not the data isn't real time like you can see by just scrolling on Instagram or TikTok or YouTube shorts. And I found that when something is just doing really well right then and there, and it's hooking people from the title, from the content, the intro, there's a good shot that if you create an article or another video on similar types of topics without plagiarizing them, it usually does well. This idea itself. So we'll kind of go a little meta here. You have to constantly be learning and right. So like if I'm eating lunch or whatever and I see an interview with Lex Friedman and mister Beast, I know it's going to be good because a mister Beast is a great creator, and also Lex Freeman knows how to ask great questions and I'm also interested in, you know, creating good, better content, right, And so the meta here is you have to continually be learning. You have to constantly be curious, and so that means you could be drawing inspiration from I could be drawing inspiration from anime that I'm watching or an interview that i'm doing. Literally, me watching that interview led to this idea over here, this piece of content, and so you have to keep the wheels moving. Otherwise you're a creator. You have to constantly be creative and you can draw creative inspiration from everywhere else. That's one aspect of it, right, And the other thing is you have to constantly be coming up with ideas and throwing out ideas too. I will say this for mister Beast. Hooking someone is one piece of it, but also retaining someone means that you can't just create a video and make it a one off and finish the video in twenty minutes, right, which we often do on this podcast. The more effort you put into it, the more your views you're going to get. Ultimately, But I digress. You can use a tool called tribe Scaler, and tribe Scaler helps you find the most viral tweet threads or tweets in general. That's going to give you ideas on what's actually working already. I like using shield app for LinkedIn because that shows me what has performed well for me over time. So I know on LinkedIn for myself personally, when I put up a carousel and it's marketing tips specifically, those two things will get me usually over one hundred thousand impressions, so it's like, oh, I just need to do more of that, right, And so one is you often costs to be learning, and then two is look at the data, whether it's other people's data, what's working there, and also what's working for you. Yep, So look at the end of the day. As Ogilvy said, eighty cents of the dollar is spent on the headline. If you're not focusing on creating amazing title, crazing, amazing hook. No matter how great your content is, whether it's text based, video based, image based, just or even audio based, no one's going to really spend time on it. It's all about the hook, and the hook needs to be amazing. So no matter how great your content is, don't publish it until you spend enough time creating the right hook. There's a guy named John Moreau and John's amazing worked with him years and years ago and he copyright right. That was yeah, copywriter. He did something that was really cool. To test out his hooks and headlines. He would go to a bar with a ton of drunk people and he would read different off and then when he was able to grab people's attention, he would figure out, all right, there's a good chance this hook's gonna work. And that was really smart because he was just going out there and figuring out what grab people's attention if they're drunk and they would pay attention, he knew he was onto something and that model worked really well for him. All right, So that is it for today. This is a good starting point for how you can create hooks consistently. Rewatch this one. I think it's going to be helpful long term. Don't forget to rate, resubscribe, whether you are on YouTube or whether it is on the podcast, and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show, and visit marketingschool dot io for more resources based on today's topic as well. As access to more episodes that will help you find true marketing success. Tax Marketing School dot io until next time. Class dismissed