Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to increase your form field conversion rates. So this one's going to be a doozy and there's a lot of different ways to go about it. But I mean, at a very high level, if you want to have a higher conversion rate, well, you can always have less form fields. But the thing is your quality is going to be lower. You know, I've tried messing around with this quite a bit, and you know Neil's tried messing around with this quite a bit with a lot of different tests that I've seen him run in the past. So, Neil, what are your thoughts around these increasing conversion rates on form fields. What I like doing is asking for a lot of form fields, but I don't like asking him from all on one page, so I break it up into two or three pages. Usually three is the magic number for me, and I'll ask basic questions on the first page, like URL, name, and email, and then I start getting into company size, revenue, et cetera. On the second page. The last page, I usually ask for a phone number and maybe a few other things. But if you break it up into steps, you'll typically get like twenty or thirty percent more leads. Plus if someone just wants to give you like their name and email, they don't want to fall out the rest, you'll have partial leads, and then you can drip those people and still going to re engage and try to get them to fill out the rest of the information. That's funny because that's exactly what we do on the single grain site. So on there we have it's three steps and it's exactly that if they fill out their name and their email, we're going to get that it's going to go into our drip campaign and it's going to say it's going to say partially filled out, and they're going to be dripped a different sequence and you know we use drip for that, they're going to be tagged differently. What we noticed was that after doing the three pages, originally at the very top it said you know step one, step two, step three, right, there's like a there's like a progress bar where they're going past it. And I think we tested removing the progress bar and that increased our conversion rate. Originally, I don't think we had the progress bar, so we did not have the progress bar before, and then we added the progress bar afterwards and our conversion rate went up by forty percent. So your mileage may very The way we use to test these different form fields is visual website Optimizer, and you can also make little simple tweaks to your form fields to get more proper leads. It's not always about getting the most amount of leads and the most amount of conversions. It's about getting the most amount of conversions for qualified leads. So one other thing that we like doing is well testing, such as instead of saying put in your email, we say put in your business email. By doing little tweaks like that to the messaging within the box or the form fields, you'll find that you can get more relevant qualified leads. It's really simple, doesn't take much to do, and the quality of the leads makes a huge difference. So that way when salespeople follow up, you'll start closing way more. Yeah, and one thing you can do as well, we notice that adding the little prefill where you have like a great out phone number in the background, or you might have like a grade out example, a number like John Smith for example, or name like John Smith. That has helped you know, we've been observing people, you know through through video recordings on our site and that has increased our convers ate by by five percent. Believe it or not that something as trivial as that just making it easier for people to understand it actually does. It does work. So one other thing I think you can also do is we used to have asterisks by the form fields that were required. We have since then removed those and that has added a slight bump in our conversion rate too. I also like leveraging exit pop ups on my form field pages, so for the people who don't fill in the form fields, I literally will do an exit pop up with very similar, if not the same, form fields within a model, and I found that to help me collect more leads. I don't know why, it just works, because it's like they're leaving your site getting some showing them one more awkward fill in their information is better than showing them nothing on the single or insight or when you're trying to fill out the form field on a third page. I believe that's where you can select the services that you're interested in, and previously we restricted it only to a few select services that we have, and then what we did afterwards is we added a check mark for other and it became an open field where they can write whatever they want, and that's proven to be a lot more. This doesn't necessarily increase conversion rates per se, but it does help us get more insight as to what the customer really wants, and oftentimes it's not just the services that they're that that we're offering it's other stuff that they're they're looking for and we can help them down the road. And that that's you know, for us, you know, lifetime value for customers pretty high, and if we're able to help them additionally, you know, we're gonna go out there and go the extra mile, and that to us is additional. You can count that as additional conversion down the road. One interesting example of form fields that I saw that helped some booster conversions was they integrated the form fields into a story. So think of like a paragraph, and I believe this is for a car dealership. So it'd be like, hi, my name is, and then it'd be blank. They fill it in common I'm looking to buy a Nissan, and then they would put in the model. They would just drop down on the drop down and select the model in blank color and they would pick the color and I want X, Y and Z and you can reach me at and then they put in the phone number. So by creating a paragraph like a type of story where people just fill in the blanks. I've seen data at least I haven't really tested it much on my end, but I found that the conversions, at least from the data i've seen them when we did run a test that worked all right. The problem with a lot of our stuff, which is why I haven't run two many tests on it. I don't have cookie cutter options that people can pick, such as it's not as simple as buying a car, whether they can just select I want a car, I want an SUV, I want it in red or black, et cetera. I think if you're looking for more detailed literature around form fields, I think Neil has some stuff written both on quick Sprout and Neil Patel Conversion Excel. I'm staring at some of their content right now. I mean, they have some good content around reducing form fields and also you know, building sign up forms that actually convert. So take a look at those. I mean, you know, there's only so much we can cover in a ten minute podcast right here. But Neil, is there anything you'd like to throw in before we hop off? No, that's pretty much it. All right, Great, that's it for this episode of Marketing School. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't get to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Hello and welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to increase your form field conversion rates. So this one's going to be a doozy and there's a lot of different ways to go about it. But I mean, at a very high level, if you want to have a higher conversion rate, well, you can always have less form fields. But the thing is your quality is going to be lower. You know, I've tried messing around with this quite a bit, and you know Neil's tried messing around with this quite a bit with a lot of different tests that I've seen him run in the past. So, Neil, what are your thoughts around these increasing conversion rates on form fields. What I like doing is asking for a lot of form fields, but I don't like asking him from all on one page, so I break it up into two or three pages. Usually three is the magic number for me, and I'll ask basic questions on the first page, like URL, name, and email, and then I start getting into company size, revenue, et cetera. On the second page. The last page, I usually ask for a phone number and maybe a few other things. But if you break it up into steps, you'll typically get like twenty or thirty percent more leads. Plus if someone just wants to give you like their name and email, they don't want to fall out the rest, you'll have partial leads, and then you can drip those people and still going to re engage and try to get them to fill out the rest of the information. That's funny because that's exactly what we do on the single grain site. So on there we have it's three steps and it's exactly that if they fill out their name and their email, we're going to get that it's going to go into our drip campaign and it's going to say it's going to say partially filled out, and they're going to be dripped a different sequence and you know we use drip for that, they're going to be tagged differently. What we noticed was that after doing the three pages, originally at the very top it said you know step one, step two, step three, right, there's like a there's like a progress bar where they're going past it. And I think we tested removing the progress bar and that increased our conversion rate. Originally, I don't think we had the progress bar, so we did not have the progress bar before, and then we added the progress bar afterwards and our conversion rate went up by forty percent. So your mileage may very The way we use to test these different form fields is visual website Optimizer, and you can also make little simple tweaks to your form fields to get more proper leads. It's not always about getting the most amount of leads and the most amount of conversions. It's about getting the most amount of conversions for qualified leads. So one other thing that we like doing is well testing, such as instead of saying put in your email, we say put in your business email. By doing little tweaks like that to the messaging within the box or the form fields, you'll find that you can get more relevant qualified leads. It's really simple, doesn't take much to do, and the quality of the leads makes a huge difference. So that way when salespeople follow up, you'll start closing way more. Yeah, and one thing you can do as well, we notice that adding the little prefill where you have like a great out phone number in the background, or you might have like a grade out example, a number like John Smith for example, or name like John Smith. That has helped you know, we've been observing people, you know through through video recordings on our site and that has increased our convers ate by by five percent. Believe it or not that something as trivial as that just making it easier for people to understand it actually does. It does work. So one other thing I think you can also do is we used to have asterisks by the form fields that were required. We have since then removed those and that has added a slight bump in our conversion rate too. I also like leveraging exit pop ups on my form field pages, so for the people who don't fill in the form fields, I literally will do an exit pop up with very similar, if not the same, form fields within a model, and I found that to help me collect more leads. I don't know why, it just works, because it's like they're leaving your site getting some showing them one more awkward fill in their information is better than showing them nothing on the single or insight or when you're trying to fill out the form field on a third page. I believe that's where you can select the services that you're interested in, and previously we restricted it only to a few select services that we have, and then what we did afterwards is we added a check mark for other and it became an open field where they can write whatever they want, and that's proven to be a lot more. This doesn't necessarily increase conversion rates per se, but it does help us get more insight as to what the customer really wants, and oftentimes it's not just the services that they're that that we're offering it's other stuff that they're they're looking for and we can help them down the road. And that that's you know, for us, you know, lifetime value for customers pretty high, and if we're able to help them additionally, you know, we're gonna go out there and go the extra mile, and that to us is additional. You can count that as additional conversion down the road. One interesting example of form fields that I saw that helped some booster conversions was they integrated the form fields into a story. So think of like a paragraph, and I believe this is for a car dealership. So it'd be like, hi, my name is, and then it'd be blank. They fill it in common I'm looking to buy a Nissan, and then they would put in the model. They would just drop down on the drop down and select the model in blank color and they would pick the color and I want X, Y and Z and you can reach me at and then they put in the phone number. So by creating a paragraph like a type of story where people just fill in the blanks. I've seen data at least I haven't really tested it much on my end, but I found that the conversions, at least from the data i've seen them when we did run a test that worked all right. The problem with a lot of our stuff, which is why I haven't run two many tests on it. I don't have cookie cutter options that people can pick, such as it's not as simple as buying a car, whether they can just select I want a car, I want an SUV, I want it in red or black, et cetera. I think if you're looking for more detailed literature around form fields, I think Neil has some stuff written both on quick Sprout and Neil Patel Conversion Excel. I'm staring at some of their content right now. I mean, they have some good content around reducing form fields and also you know, building sign up forms that actually convert. So take a look at those. I mean, you know, there's only so much we can cover in a ten minute podcast right here. But Neil, is there anything you'd like to throw in before we hop off? No, that's pretty much it. All right, Great, that's it for this episode of Marketing School. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't get to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School