In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.  Time Stamped Show Notes: 
00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
00:38 – The baseline is to have a 30-day money back guarantee
00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee
01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt
02:27 – Amazon is committed to giving the best customer service 
02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back
03:06 – Your guarantee should reflect the quality of your product or service
03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool 
03:55 – Go to SingleGrain.com/giveaway to get your FREE copy
04:00 – That’s it for today’s episode! 3 Key Points: 
A 30-day money back guarantee is the baseline for all guarantees.
If you have an awesome guarantee, it should reflect the quality of product/service that you have.
Some tend to abuse guarantees, so you must trust in your product or service quality.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee
</li> <li>00:38 – The baseline is to have a 30-day money back guarantee</li> <li>00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee</li> <li>01:22 – With <a href="https://shop.nordstrom.com">Nordstrom</a> and <a href="https://www.zappos.com">Zappos</a>, you can return an item as long as you have a receipt</li> <li>02:27 – <a href="https://www.amazon.com/">Amazon</a> is committed to giving the best customer service <ul> <li>02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back</li> </ul> </li> <li>03:06 – Your guarantee should reflect the quality of your product or service</li> <li>03:45 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial of <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>03:55 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>04:00 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>A 30-day money back guarantee is the baseline for all guarantees.</li> <li>If you have an awesome guarantee, it should reflect the quality of product/service that you have.</li> <li>Some tend to abuse guarantees, so you must trust in your product or service quality.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own. ...

How to Create an Irresistible Product or Service Guarantee | Ep. #437

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6bee7697-5073-4b54-b6b3-b0d2007059c2/transcript

Advertisement