Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Merik Sue and I'm Neil Patel, and today we're coming to you remotely and we're going to talk about how to create an amazing user experience that Google loves. How do you do it? So? The way you do it is you create an amazing user experience that the user loves. Everyone looks at Google as like, ah, it's this hard algorithm, and don't get me wrong, it is complex. Like, oh, yeah, we want to decrease our bounce rate and make sure that Google loves our size so they rank it higher. And yeah, you want Google to rank you higher, but Google wants to rank the site at the top that people love. They don't care based on how many backlinks you have, or you have many h one tags or how many keywords you put in there. Sure that could be part of their algorithm, but still their end goal is to rank what users love at the top. So if you want to create the best user experience for Google that they love, you need to focus on the user. And you can start off by looking at your analytics and seeing things where drop off rates, what pages have the worst bounce rates, and take those pages and don't just be like, oh, I need to make just to these pages. You need to look at those pages and start running surveys through tools like type form or Quala rou you can figure out why people aren't having a good experience. Then go and modify that page and eventually you'll start delighting more and more people. And then when you run things like a net promoter score, you'll see your numbers go up and as they go up, not all you're delighting users, but that means you're delighting Google. Yep, pop quoid is deal? Who is the most customer centric company or what is the most customer centric company in the world? Amazon? Exactly? So Amazon, from day one or day zero even that's what they've been focused on. It's it's always a customer, right. The one thing that Jeff Bezos mentioned is that, for sure, no matter what I'm thinking about customers, I think the users and kind of the same respect here. People are always going to want faster shipping, that they're gonna want free shipping, they go want lower prices like these are always given, right, So these are kind of that's what the that's his user, right. And if you even look at Amazon, the way the site is set up, it is designed to make it easy for the user to consume, right, So like one click, one click checkout right, which they had the patent on for the longest time, which just recently expired. That's good for the user, right. And by the way, this is just for Google, this is just for we're talking about customers too. But guess what, Amazon, they're one of the largest world the world's largest retailers, right, so they have so much Google traffic, and it's not like they thought about Google in the first place. It's just because they kept thinking about the customer. So all these other things they do one click up sell it doesn't really or not upsell, one click purchase doesn't really apply to Google, but it pleases the customer, right, and then if a customer keeps coming back, that's going to help with Google signals too. So you think about the customer first, and then for long term you are going to going to win. Go ahead and Google Google, Neil, I could be Google. I wish I was rich like them. So with Amazon, I don't know if you ever saw that old interview with Jeff Bezos back in the day when they're drilling him. He was a reporter and he was just like, well, are you a tech company or are you not a tech company? He's just like, our goal is He's like, it doesn't. Because they were talking about distribution centers. How he's trying to open up closer to users so they get their products faster, and they're like, well, that's offline stuff. He's like He's like, no, it's not about being a tech company or not a tech company. He's like, it's about delighting your users and providing the best experience because if you do that, you'll win. You fast forward today you look at them, they almost have a trillion dollar market cap. Yep, same. I mean look at Apple too, right, we talk about user experience. We're talking about it maybe a different vein here, right. Not everything applies to Google. But again, if you look at what Apple is doing, everything, like most of my I used to hate Apple, but all my products now almost all of them are Apple because the user experience is good because it just works. Right. So maybe that's the key thing. Because Zoom, who actually just went public recently, but that the video conferencing software, you know, one of their things in their s one is it just works, right, So think about it. How do you make a website? How do you make an amazing user experience for your site, your products, whatever it is, and replace Google with just your customers? Right, how do you create an amazing user experience that your customer loves? You? Think about Apple, Zoom, it just works. Amazon is a good user experience too, and then from there everything will take care of itself. As a matter of fact, last week I had someone on the Growth Everywhere podcast Sam Parr from The Hustle and his email lis is one point five million people on it right, and he's like, I was like, Okay, how did you do it? He's like, honestly, like, we don't know anything about SEO, and we just write a ton of content and it's good content and delights people. And then we just have a really good email us too. And you know a lot of big companies they read the email list and sometimes they even sponsor the email us too. So just think about it. Replace the word Google with customer and you're going to turn out like a lot better because the times that you focus I don't know about you and Neil, but the times that I focus too much on H one tags or these keywords, keyword stuffing all these different things, it takes my focus off the main thing, which is pleasing the customer. Yep, spot on it is all about the customer. It's not about Google. And if you please a customer, and you can even see your progress by running net promoter scores. If you guys aren't familiar with run net promoter scores, tools like typeform have that built in. Same with Quala Root. This will show you if you're improving, If your numbers keep improving month over month or quarter, recorder your net promoter score number, that means you're doing exceptionally well delighting users and in the long run you may not see in the short run, but in the long run it should cause your rankings to go up into the right all right, So that is it for today. Guys. We are almost that capacity sudon grade dot com slash DTLA for our live event happening in June twenty ninth, And if you love us, you want to help us grow this podcast around the path to two million downloads a month right now, please please please rate, review, and subscribe to this podcast and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Merik Sue and I'm Neil Patel, and today we're coming to you remotely and we're going to talk about how to create an amazing user experience that Google loves. How do you do it? So? The way you do it is you create an amazing user experience that the user loves. Everyone looks at Google as like, ah, it's this hard algorithm, and don't get me wrong, it is complex. Like, oh, yeah, we want to decrease our bounce rate and make sure that Google loves our size so they rank it higher. And yeah, you want Google to rank you higher, but Google wants to rank the site at the top that people love. They don't care based on how many backlinks you have, or you have many h one tags or how many keywords you put in there. Sure that could be part of their algorithm, but still their end goal is to rank what users love at the top. So if you want to create the best user experience for Google that they love, you need to focus on the user. And you can start off by looking at your analytics and seeing things where drop off rates, what pages have the worst bounce rates, and take those pages and don't just be like, oh, I need to make just to these pages. You need to look at those pages and start running surveys through tools like type form or Quala rou you can figure out why people aren't having a good experience. Then go and modify that page and eventually you'll start delighting more and more people. And then when you run things like a net promoter score, you'll see your numbers go up and as they go up, not all you're delighting users, but that means you're delighting Google. Yep, pop quoid is deal? Who is the most customer centric company or what is the most customer centric company in the world? Amazon? Exactly? So Amazon, from day one or day zero even that's what they've been focused on. It's it's always a customer, right. The one thing that Jeff Bezos mentioned is that, for sure, no matter what I'm thinking about customers, I think the users and kind of the same respect here. People are always going to want faster shipping, that they're gonna want free shipping, they go want lower prices like these are always given, right, So these are kind of that's what the that's his user, right. And if you even look at Amazon, the way the site is set up, it is designed to make it easy for the user to consume, right, So like one click, one click checkout right, which they had the patent on for the longest time, which just recently expired. That's good for the user, right. And by the way, this is just for Google, this is just for we're talking about customers too. But guess what, Amazon, they're one of the largest world the world's largest retailers, right, so they have so much Google traffic, and it's not like they thought about Google in the first place. It's just because they kept thinking about the customer. So all these other things they do one click up sell it doesn't really or not upsell, one click purchase doesn't really apply to Google, but it pleases the customer, right, and then if a customer keeps coming back, that's going to help with Google signals too. So you think about the customer first, and then for long term you are going to going to win. Go ahead and Google Google, Neil, I could be Google. I wish I was rich like them. So with Amazon, I don't know if you ever saw that old interview with Jeff Bezos back in the day when they're drilling him. He was a reporter and he was just like, well, are you a tech company or are you not a tech company? He's just like, our goal is He's like, it doesn't. Because they were talking about distribution centers. How he's trying to open up closer to users so they get their products faster, and they're like, well, that's offline stuff. He's like He's like, no, it's not about being a tech company or not a tech company. He's like, it's about delighting your users and providing the best experience because if you do that, you'll win. You fast forward today you look at them, they almost have a trillion dollar market cap. Yep, same. I mean look at Apple too, right, we talk about user experience. We're talking about it maybe a different vein here, right. Not everything applies to Google. But again, if you look at what Apple is doing, everything, like most of my I used to hate Apple, but all my products now almost all of them are Apple because the user experience is good because it just works. Right. So maybe that's the key thing. Because Zoom, who actually just went public recently, but that the video conferencing software, you know, one of their things in their s one is it just works, right, So think about it. How do you make a website? How do you make an amazing user experience for your site, your products, whatever it is, and replace Google with just your customers? Right, how do you create an amazing user experience that your customer loves? You? Think about Apple, Zoom, it just works. Amazon is a good user experience too, and then from there everything will take care of itself. As a matter of fact, last week I had someone on the Growth Everywhere podcast Sam Parr from The Hustle and his email lis is one point five million people on it right, and he's like, I was like, Okay, how did you do it? He's like, honestly, like, we don't know anything about SEO, and we just write a ton of content and it's good content and delights people. And then we just have a really good email us too. And you know a lot of big companies they read the email list and sometimes they even sponsor the email us too. So just think about it. Replace the word Google with customer and you're going to turn out like a lot better because the times that you focus I don't know about you and Neil, but the times that I focus too much on H one tags or these keywords, keyword stuffing all these different things, it takes my focus off the main thing, which is pleasing the customer. Yep, spot on it is all about the customer. It's not about Google. And if you please a customer, and you can even see your progress by running net promoter scores. If you guys aren't familiar with run net promoter scores, tools like typeform have that built in. Same with Quala Root. This will show you if you're improving, If your numbers keep improving month over month or quarter, recorder your net promoter score number, that means you're doing exceptionally well delighting users and in the long run you may not see in the short run, but in the long run it should cause your rankings to go up into the right all right, So that is it for today. Guys. We are almost that capacity sudon grade dot com slash DTLA for our live event happening in June twenty ninth, And if you love us, you want to help us grow this podcast around the path to two million downloads a month right now, please please please rate, review, and subscribe to this podcast and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School