Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing Pool. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to create a webinar in less than forty five minutes. So here's an easy way for you. For those of you that are creating content already, that have stuff already that you can see in Google Analytics or you can see in Facebook what's performed well. Already. You can just convert that into a webinar, right, I talked about in the past. There's a person over here. Her name is Shelene Johnson. She does you know, she used to do a lot of live you know, Facebook videos, and she converted the topics that worked into webinars. Right, So think about the stuff that you can repurpose. I've talked about the content reusage workflow by Aleta Soliz, so you can go ahead and google that, but think about what you can repurpose. I literally just did this two days ago. I took some of the elements that I like from certain blog posts or certain kind of podcast episodes I've done recently, and I made it into a webinar. That's how you can easily do it, because you've already done the head the work already, right. Or even if you don't have any content at all, you can just go to buzz Sumo. That's buzz Sumo Sumo, buzzumo dot com, look at whatever ts that have performed well in the last twelve months, in the last six months or so, and then from there pick the elements that you like. Read those articles you know, read you know, presentations on slide share, pick the elements that you like, make it into your own, and boom, before you know it, you got a webinar. Yeah, and as Eric mentioned, repurpose your content. If you don't have content, you can use bussumo or simple strategies. Also go to slide share. Webinars tend to be presentations. They do the best. Go to slide share. Go see what's the most popular presentations out there. And you can do something similar with YouTube because a lot of YouTube videos are instructional and you can end up creating better versions of that copy or content or similar versions of it, and you can end up using that on your webinar. So, now that you got the webinar content part figured out, you need to figure out how you're going to transition people into a lead or a sale. So let's say you got your content. You want to do at least thirty minutes of education, and then you want to get it into a pitch. The pitch can last fifteen minutes thirty minutes max. Doesn't have to be too much longer than that. And before after you're done with the information, you want to transition with, Hey, did you like this information that I gave? Awesome? Would you like to hear about something else that may interest you as well, that can teach you X, y, and z, and get their permission first, Eric, why are we asking people for their permission when we do this within a webinar? Well, because you get engagement, that's right, and when someone's engaged, they're much more likely to buy or become a lead. So now that you got that from people, then you want to go into the pitch. You want to talk about your product or service that you can offer that can help them do whatever you just educated on faster, if they can do it in a faster or more automated way, the conversions tend to be really high. If you just do a webinar on marketing and then you're pitching someone on some business related product and it's not related, the conversions aren't going to happen. So your offer has to be very relevant to that specific tactic. So to be very specific. If I just gave a pitch a webinar and SEO and I talked about thirty minutes on how to get ranked hiirher and good, my pitch could be like, you love the information, want to know about a way to do this more faster and automated and then they say, yes, oh, here's the software that can do it. It does it for you. You don't have to do any of the work. And best of all, it only costs x dollars. And normally you can see the value and why would be worth a thousand bucks? Well, because you're on this webinar, I'm going to give it for you for a very discounted price. And that price is usually half or one third, and don't just make that up. It really has to be discounted, and you'll tend to get a ton of signups and only make the offer available for people who are on the webinar. And Eric, So let's say someone's not selling a product, and let's say they're selling a service. After they do the webinar, how would you go and collect leads? Yeah, so you can say, well, you can make it very simple. You can have a lead magnet, right, so it's something downloadable, or you can just say, hey, like, you know, we're offering this service for a discount, or you know, for the next five or ten people or so that actually sign up for this, you know will give you, like, you know, something additional on top. Right, So that's how you can get people interested with service kind of stuff. Typically it is a little more it is a little more difficult. But here's the thing. Some of our biggest clients have come through webinars that we've done in the past, and we've built a lot of good relationships that way. So don't sleep on webinars, even if you're a service based business, because they do work. Yeah, and one more thing, Eric recently released a tool and he started doing things where it was discounted for the earliest people who signed up. What were the results, like, didn't work really well? Right, because he's pretty much saying, do the same stuff in your webinar. Yeah, So basically what we did was we said, okay, you know, we're we're pre selling this right now, but for the first you know, let's say, you know, the first batch of people before this deadline, we will give it to you for this price. Right, So you can as a service business, you can offer you know this, you can say, hey, like, you know, we'll do this free audit for you for you know, until this date, right, but you got to sign up by this date for a free consultation or something like that. Then when you establish some kind of urgency It's like what we talked about in the past. When you establish urgency, people are going to take action, and usually on the last date or so, you're gonna get a lot of these stragglers, you know, fifty percent or so the end up signing up. Yeah, you also want it at the beginning of your webinar. Make it where you're like telling them, hey, if you stick to the end, I'll give you some sort of bonus. Because if people leave, and most of them leave within the first five minutes, you'll find that you're not going to have enough people who are going to be there for your pitch. So give them something away at the very end. And as Eric mentioned, you can collect leads from that. If you're scheduling calls and you're selling a service, plug it in with schedule once because you don't want just people to be like, yeah, I'm interested in your service. You want them to schedule a time. You'll get more people on the phone, which will increase your closing rate. If you're selling something on the webinar, like a product, and you're having a deadline, like Eric's mentioning, have a countdown clock using webinar jam or ever webinar whatever, one you decide to use, you can actually put countdown clocks in there, so it helps create that sense of urgency. Great. The final thing I'll add is, you know, there's a couple of tools out there, but if you want to get started doing free webinars initially, you can definitely just use Google Hangouts, or you know, if you want to pay, you can use Zoom that's Zoom dot us, or you can even use go to webinar. And then if you want, you know, to crank out landing pages quickly, you can use a tool like lead pages out there. So those are just a couple of ways to get started with your first webinar. You know, we highly recommend that, you know, we both do it in our businesses. I'm about to you know, crank those back up in you know, January basically. So that's it for today, But before we go, we have a giveaway for you. Just go to singlegreen dot com slash a giveaway to learn more and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing Pool. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to create a webinar in less than forty five minutes. So here's an easy way for you. For those of you that are creating content already, that have stuff already that you can see in Google Analytics or you can see in Facebook what's performed well. Already. You can just convert that into a webinar, right, I talked about in the past. There's a person over here. Her name is Shelene Johnson. She does you know, she used to do a lot of live you know, Facebook videos, and she converted the topics that worked into webinars. Right, So think about the stuff that you can repurpose. I've talked about the content reusage workflow by Aleta Soliz, so you can go ahead and google that, but think about what you can repurpose. I literally just did this two days ago. I took some of the elements that I like from certain blog posts or certain kind of podcast episodes I've done recently, and I made it into a webinar. That's how you can easily do it, because you've already done the head the work already, right. Or even if you don't have any content at all, you can just go to buzz Sumo. That's buzz Sumo Sumo, buzzumo dot com, look at whatever ts that have performed well in the last twelve months, in the last six months or so, and then from there pick the elements that you like. Read those articles you know, read you know, presentations on slide share, pick the elements that you like, make it into your own, and boom, before you know it, you got a webinar. Yeah, and as Eric mentioned, repurpose your content. If you don't have content, you can use bussumo or simple strategies. Also go to slide share. Webinars tend to be presentations. They do the best. Go to slide share. Go see what's the most popular presentations out there. And you can do something similar with YouTube because a lot of YouTube videos are instructional and you can end up creating better versions of that copy or content or similar versions of it, and you can end up using that on your webinar. So, now that you got the webinar content part figured out, you need to figure out how you're going to transition people into a lead or a sale. So let's say you got your content. You want to do at least thirty minutes of education, and then you want to get it into a pitch. The pitch can last fifteen minutes thirty minutes max. Doesn't have to be too much longer than that. And before after you're done with the information, you want to transition with, Hey, did you like this information that I gave? Awesome? Would you like to hear about something else that may interest you as well, that can teach you X, y, and z, and get their permission first, Eric, why are we asking people for their permission when we do this within a webinar? Well, because you get engagement, that's right, and when someone's engaged, they're much more likely to buy or become a lead. So now that you got that from people, then you want to go into the pitch. You want to talk about your product or service that you can offer that can help them do whatever you just educated on faster, if they can do it in a faster or more automated way, the conversions tend to be really high. If you just do a webinar on marketing and then you're pitching someone on some business related product and it's not related, the conversions aren't going to happen. So your offer has to be very relevant to that specific tactic. So to be very specific. If I just gave a pitch a webinar and SEO and I talked about thirty minutes on how to get ranked hiirher and good, my pitch could be like, you love the information, want to know about a way to do this more faster and automated and then they say, yes, oh, here's the software that can do it. It does it for you. You don't have to do any of the work. And best of all, it only costs x dollars. And normally you can see the value and why would be worth a thousand bucks? Well, because you're on this webinar, I'm going to give it for you for a very discounted price. And that price is usually half or one third, and don't just make that up. It really has to be discounted, and you'll tend to get a ton of signups and only make the offer available for people who are on the webinar. And Eric, So let's say someone's not selling a product, and let's say they're selling a service. After they do the webinar, how would you go and collect leads? Yeah, so you can say, well, you can make it very simple. You can have a lead magnet, right, so it's something downloadable, or you can just say, hey, like, you know, we're offering this service for a discount, or you know, for the next five or ten people or so that actually sign up for this, you know will give you, like, you know, something additional on top. Right, So that's how you can get people interested with service kind of stuff. Typically it is a little more it is a little more difficult. But here's the thing. Some of our biggest clients have come through webinars that we've done in the past, and we've built a lot of good relationships that way. So don't sleep on webinars, even if you're a service based business, because they do work. Yeah, and one more thing, Eric recently released a tool and he started doing things where it was discounted for the earliest people who signed up. What were the results, like, didn't work really well? Right, because he's pretty much saying, do the same stuff in your webinar. Yeah, So basically what we did was we said, okay, you know, we're we're pre selling this right now, but for the first you know, let's say, you know, the first batch of people before this deadline, we will give it to you for this price. Right, So you can as a service business, you can offer you know this, you can say, hey, like, you know, we'll do this free audit for you for you know, until this date, right, but you got to sign up by this date for a free consultation or something like that. Then when you establish some kind of urgency It's like what we talked about in the past. When you establish urgency, people are going to take action, and usually on the last date or so, you're gonna get a lot of these stragglers, you know, fifty percent or so the end up signing up. Yeah, you also want it at the beginning of your webinar. Make it where you're like telling them, hey, if you stick to the end, I'll give you some sort of bonus. Because if people leave, and most of them leave within the first five minutes, you'll find that you're not going to have enough people who are going to be there for your pitch. So give them something away at the very end. And as Eric mentioned, you can collect leads from that. If you're scheduling calls and you're selling a service, plug it in with schedule once because you don't want just people to be like, yeah, I'm interested in your service. You want them to schedule a time. You'll get more people on the phone, which will increase your closing rate. If you're selling something on the webinar, like a product, and you're having a deadline, like Eric's mentioning, have a countdown clock using webinar jam or ever webinar whatever, one you decide to use, you can actually put countdown clocks in there, so it helps create that sense of urgency. Great. The final thing I'll add is, you know, there's a couple of tools out there, but if you want to get started doing free webinars initially, you can definitely just use Google Hangouts, or you know, if you want to pay, you can use Zoom that's Zoom dot us, or you can even use go to webinar. And then if you want, you know, to crank out landing pages quickly, you can use a tool like lead pages out there. So those are just a couple of ways to get started with your first webinar. You know, we highly recommend that, you know, we both do it in our businesses. I'm about to you know, crank those back up in you know, January basically. So that's it for today, But before we go, we have a giveaway for you. Just go to singlegreen dot com slash a giveaway to learn more and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School