In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can. Time Stamped Show Notes:  
00:25 – Today’s topic: How to Create a Marketing Budget
00:34 – Short-term versus long-term budget 
00:48 – SEO is a front-loaded cost 
01:18 – Takes a long time to get going so you spend a lot early on to get it set up
01:25 -- Social media 
01:29 – Ad buys can be done on a monthly basis…it’s ROI driven
01:55 – Fan building, another front loaded cost
02:18 – If you have something that’s working, go all in on it, don’t stop arbitrarily 
03:10 – When you’re starting out, you don’t have unlimited budget, so it’s important to invest where returns are greatest
04:30 – Content marketing and link building
04:40 – With CRO you need at least 10K visits per month
04:48 – Content is KEY for link building, and you can’t do it right unless you’re spending 10K per month
05:40 – Eric spends $2500 per month just on tools
06:29 – Digital Marketer breaks down the traffic buckets brilliantly
06:55 – Allocate 68% of funds to cold traffic
07:15 – Don’t blindly dump money into programs 3 Key Points: 
Build two budgets, short term and long term.
When you’re just starting out, your funds are (probably) limited, so put the money where the returns are greatest.
If you want to be successful in link building, spend money to develop marquee content.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can. Time Stamped Show Notes:  <ul> <li>00:25 – Today’s topic: How to Create a Marketing Budget
</li> <li>00:34 – Short-term versus long-term budget <ul> <li>00:48 – SEO is a front-loaded cost <ul> <li>01:18 – Takes a long time to get going so you spend a lot early on to get it set up</li> </ul> </li> <li>01:25 -- Social media <ul> <li>01:29 – Ad buys can be done on a monthly basis…it’s ROI driven</li> <li>01:55 – Fan building, another front loaded cost</li> </ul> </li> <li>02:18 – If you have something that’s working, go all in on it, don’t stop arbitrarily <ul> <li>03:10 – When you’re starting out, you don’t have unlimited budget, so it’s important to invest where returns are greatest</li> </ul> </li> <li>04:30 – Content marketing and link building</li> <li>04:40 – With CRO you need at least 10K visits per month</li> <li>04:48 – Content is KEY for link building, and you can’t do it right unless you’re spending 10K per month</li> <li>05:40 – Eric spends $2500 per month just on tools</li> <li>06:29 – Digital Marketer breaks down the traffic buckets brilliantly</li> <li>06:55 – Allocate 68% of funds to cold traffic</li> <li>07:15 – Don’t blindly dump money into programs</li> </ul> </li> </ul> 3 Key Points: <ol> <li>Build two budgets, short term and long term.</li> <li>When you’re just starting out, your funds are (probably) limited, so put the money where the returns are greatest.</li> <li>If you want to be successful in link building, spend money to develop marquee content.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K...

How to Create a Marketing Budget | Ep. #58

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