In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing. Time Stamped Show Notes: 
00:27 - Today’s topic: How to Create a First-Class Case Study
00:40 – It is important to have a data that stands out
00:55 – Be specific with numbers
01:19 – Start your case study with the result 
01:30 – If you’re doing an SEO, start with the results
01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year”
02:00 – Break down the solution
02:20 – Show people how they can do it too—not just screenshots
02:58 – Break down the form fields into multiple steps to get to the most relevant leads
04:11 – Conversion-Rate-Experts.com has in-depth and well-designed case studies
04:30 – Find a good presentation or PDF design with Dribbble and 99designs
04:40 – Neil was paying $20,000 a month for CRO services
05:10 – They created a lot press and got great leads
05:25 – Case studies can be left open
05:48 – “They key is not getting a lot of leads, it’s getting quality leads.”
05:50 – Look at your competitors case studies
06:05 - That’s it for today’s episode! 3 Key Points: 
Thoroughness in a case study is what drives the most qualified leads.
Data is the most significant part of a case study – make sure it stands out and is executed well.
Look at the case studies of your competitors to give you a starting point for your own format.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing. Time Stamped Show Notes: <ul> <li>00:27 - Today’s topic: How to Create a First-Class Case Study
</li> <li>00:40 – It is important to have a data that stands out</li> <li>00:55 – Be specific with numbers</li> <li>01:19 – Start your case study with the result <ul> <li>01:30 – If you’re doing an SEO, start with the results</li> <li>01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year”</li> <li>02:00 – Break down the solution</li> <li>02:20 – Show people how they can do it too—not just screenshots</li> <li>02:58 – Break down the form fields into multiple steps to get to the most relevant leads</li> </ul> </li> <li>04:11 – <a href="http://www.conversion-rate-experts.com/">Conversion-Rate-Experts.com</a> has in-depth and well-designed case studies</li> <li>04:30 – Find a good presentation or PDF design with <a href="http://dribbble.com/">Dribbble</a> and <a href="https://99designs.com/">99designs</a> <ul> <li>04:40 – Neil was paying $20,000 a month for CRO services</li> <li>05:10 – They created a lot press and got great leads</li> <li>05:25 – Case studies can be left open</li> <li>05:48 – “They key is not getting a lot of leads, it’s getting quality leads.”</li> </ul> </li> <li>05:50 – Look at your competitors case studies</li> <li>06:05 - That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Thoroughness in a case study is what drives the most qualified leads.</li> <li>Data is the most significant part of a case study – make sure it stands out and is executed well.</li> <li>Look at the case studies of your competitors to give you a starting point for your own format.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing....

How to Create a First-Class Case Study | Ep. #149

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