In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Craft an Irresistible Headline
[01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
[01:40] Don’t bait people, instead survey people using Survey Monkey.
[02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
[03:00] Have a hook.
[03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.
[04:18] Run an A/B Split Test using variations of the title.
[05:22] Keep your hook the same, but change a small element of it to target different people.
[05:28] That’s it for today!
[05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Craft an Irresistible Headline
</li> <li>[01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.</li> <li>[01:40] Don’t bait people, instead survey people using <a href="https://www.surveymonkey.com/">Survey Monkey</a>.</li> <li>[02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.</li> <li>[03:00] Have a hook.</li> <li>[03:12] <a href="http://swiped.co">Swiped</a> has some of the best copywriters in the world, so draw inspiration from them.</li> <li>[04:18] Run an A/B Split Test using variations of the title.</li> <li>[05:22] Keep your hook the same, but change a small element of it to target different people.</li> <li>[05:28] That’s it for today!</li> <li>[05:33] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30...

How to Craft an Irresistible Headline | Ep. #876

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/915bbcc8-5749-439a-8382-b0d2005683e5/transcript

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