In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Consolidate Your Marketing
[00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.
[01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.
[01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools.
[01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process.
[01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.
[02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.
[02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts.
[02:55] Neil says stick to the basics.
[03:05] He posts social media content manually.
[03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution.
[03:44] SAP and Oracle combine a lot of tasks into one product.
[04:05] Eric’s team needs to get better at consolidating.
[04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time.
[04:44] Using Segment is going to allow you to consolidate your data.
[05:05] Prune every quarter.
[05:15] Whenever you have too much going on, look at what’s driving results and dump the rest.
[05:45] Decision fatigue is at play here.
[05:55] That’s it for today!
[05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Consolidate Your Marketing
</li> <li>[00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.</li> <li>[01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.</li> <li>[01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools.</li> <li>[01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process.</li> <li>[01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.</li> <li>[02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.</li> <li>[02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts.</li> <li>[02:55] Neil says stick to the basics.</li> <li>[03:05] He posts social media content manually.</li> <li>[03:20] Neil’s team uses <a href="https://analytics.google.com/analytics/web/">Google Analytics</a>, <a href="https://www.google.com/webmasters/tools/home">Google Search Console</a>, <a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://www.semrush.com/">SEMRush</a>, and a product management solution.</li> <li>[03:44] <a href="https://www.sap.com/index.html">SAP</a> and <a href="https://www.oracle.com/index.html">Oracle</a> combine a lot of tasks into one product.</li> <li>[04:05] Eric’s team needs to get better at consolidating.</li> <li>[04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time.</li> <li>[04:44] Using <a href="https://segment.com/">Segment</a> is going to allow you to consolidate your data.</li> <li>[05:05] Prune every quarter.</li> <li>[05:15] Whenever you have too much going on, look at what’s driving results and dump the rest.</li> <li>[05:45] Decision fatigue is at play here.</li> <li>[05:55] That’s it for today!</li> <li>[05:59] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Consolidate Your Marketing [00:36] When you look at anyone in...

How to Consolidate Your Marketing| Ep. #670

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