In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms
00:37 – Eric explains what a head term is and how you can rank for long tail variations
00:56 – Go to Google Suggest and type the head terms you rank for 
01:11 – Neil tries the head term “online marketing” on Google
01:25 – Take the terms related to your head terms and make corresponding content, if relevant
01:45 – Type your head term and look for other variations of it
02:14 – The hub and spoke model 
02:17 – Hub and spoke by Jimmy Daly
02:25 – Conversion rate optimization
02:54 – Skyscrape content that is already there which is connected to your head term 
03:03 – Use Google Search Console and look for the keywords that help you rank
03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom
03:32 – Look at the keywords that you’re ranking for in specific pages
04:04 – Eric and Neil are giving out one free tool per week 
04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool
04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly
04:40 – That’s it for today’s episode! 3 Key Points: 
Link to subcategories under your main category—Google likes that.
Sky scrape content that is already out there which is connected to your head terms.
Terms that are related to your head terms can be used to create new content.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms
</li> <li>00:37 – Eric explains what a head term is and how you can rank for long tail variations</li> <li>00:56 – Go to <a href="https://en.onpage.org/wiki/Google_Suggest">Google Suggest</a> and type the head terms you rank for <ul> <li>01:11 – Neil tries the head term “online marketing” on Google</li> <li>01:25 – Take the terms related to your head terms and make corresponding content, if relevant</li> <li>01:45 – Type your head term and look for other variations of it</li> </ul> </li> <li>02:14 – The hub and spoke model <ul> <li>02:17 – <a href="http://www.jimmydaly.com/hub-and-spoke/">Hub and spoke by Jimmy Daly</a>
</li> </ul> </li> <li>02:25 – Conversion rate optimization</li> <li>02:54 – <a href="http://backlinko.com/skyscraper-technique">Skyscrape content</a> that is already there which is connected to your head term <ul> <li>03:03 – Use <a href="https://www.google.com/webmasters/tools/home?hl=en">Google Search Console</a> and look for the keywords that help you rank</li> <li>03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom</li> <li>03:32 – Look at the keywords that you’re ranking for in specific pages</li> </ul> </li> <li>04:04 – Eric and Neil are giving out one free tool per week <ul> <li>04:15 – This week’s free tool is a free copy of <a href="https://authoritylabs.com/">Authority Labs</a>, a keyword tracking tool</li> <li>04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly</li> </ul> </li> <li>04:40 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Link to subcategories under your main category—Google likes that.</li> <li>Sky scrape content that is already out there which is connected to your head terms.</li> <li>Terms that are related to your head terms can be used to create new content.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their...

How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/46052f09-0f86-480d-ad03-b0d2007cad72/transcript

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