Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Paatel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to build long term relationships that lead to long term profits. But first, Neil, we should talk about how we used to look at relationships in the past and what we really mean by relationships. You want to go, yeah, go first? Okay, So you know, being a marketer learning marketing first, I because I always wanted results quickly. Previously, I would try to go for profits and try try to get short term gains. And what I realized is that anything that is great takes a long time to build, right. So let me use examples. So if you look at Amazon, they didn't realize profits for years and years until they started to become the machine that they are today. A lot of technology starts, or even like value investors like warm Buffett, took years and years to compound, right, And that's the same thing when it comes to when it comes to building a great, great business, you have to build great relationships because what it is great businesses are built based off of people. Right. So I realized over the years I started going to I started attending events, I started throwing dinners, I started throwing our own events. I just started realizing that the more I connected with people, and the more I connected people with other people, the more long term relationships I built and more things started coming right because people want to work with other people. So when you think about business for the long term, many marketers or even salespeople, they start to think too short term, like how can I get a quick win, how can I convert convert convern But a relationship actually has way more value than just driving revenue, right, So we'll talk about that, but I just want to give a little high level before we get started, So Neil, go for it. Yeah. So the way I look at building long term relationships that lead to profits is you just help people, and you ideally help your ideal customers. You know, let's say you are focused on enterprise businesses and you help out a lot of startups, not going to really help you too much. But if you focus on helping enterprise businesses and you know a lot of people that let's sair in marketing or in business or you know whatever divisions you're pitching at some of these companies, and you help them out, you guide them, you give them advice. Eventually it can lead to profits, maybe not from that company, but shocking where you actually will generate a lot of profits over time is a lot of those people will hop from company to come and similar types of companies because people usually recruit others who have experienced in similar industries and that will lead to more customers and more profits. But the key is to help out your ideal customer. Now, I mentioned helping out the startup won't necessarily help you, and in most cases it won't if your focus is enterprise. If your focus is startups, then b all means it should help. But even if your focus is enterprise, I'm not saying that you should ignore startups or not help people in which you can't make money off of. I always also believed in the concept as little as in you big, in which you help out a lot of little people and it ends up trickling up to many more people and eventually does lead to profit. But it's a really really long game, not two three, not four or five year I'm talking about ten plus year long game. But that does work as well. Yep. So just to give a couple of practical examples for people. When I first started out doing this, I remember speaking at my first kind of event quote unquote. I was twenty five years old, right, and basically I spoke at a I think it was a co working space in front of thirty people or so. Was I nervous as hell? Absolutely right? But speaking is going to help build relationhous because people will come after you, come up to you afterwards. Right. And then what I learned afterwards is that being an introvert. When I was about twenty six or twenty seven years old, I started to host dinners at my place. And you know, first it started with a bag of chips, right, because I was broke. What happened afterwards was we started started getting like Mediterranean food for people, right, and we started gathering like minded people, and we just started masterminding. You know, people would talk about what's working in their business right now, people will talk about what they're struggling with, and then we put people on the hot seat, and then we kind of solve problems, right. And then you know, I slowly leveled up into joining other groups so you can join groups like that we've talked about in the Passage is Entrepreneurs Organization, Young President's Organization, There's Young Entrepreneurs Council. Right. There's a lot of these different groups out there. You know. I think of these as teams are guilts where you're hanging out with like minded people. And what happens is, once you're hanging out with like minded people, if they actually like you for who you are, and they should, then they start to make other introductions for you. Right. But I've always cultivated these relationships over the years. It doesn't matter, you know, even if I've leveled up past you know, past the original groups. I've always you know, hung out with these people over the years, right, And I mean even if you look at Neil and It and I we've known each other for about ten years now and you know we've kind of just kept in touch over the years, and you know, it's it's consistency, right. So if you find someone that you like, you know, being consistent with it cultivating that relationship, it's going to lead to so many other opportunities down the road. And so you know that's what it takes. So anyway, that is it when it comes to thinking about building long term relationships. I encourage you if you're thinking about the short term gains, don't think in days, don't think in years, think in decades. So that is it for today. Go to Marketing School the ioslash Live. That's l I ve to learn about our upcoming live event again in Austin. Last team, I've got nine point four So Marketing School the ioslash Live l Ive and well, we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show is It marketingschool dot io for more resources based on today's topic. As well as access to more episodes that will help you find true marketing success. TX Marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Paatel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about how to build long term relationships that lead to long term profits. But first, Neil, we should talk about how we used to look at relationships in the past and what we really mean by relationships. You want to go, yeah, go first? Okay, So you know, being a marketer learning marketing first, I because I always wanted results quickly. Previously, I would try to go for profits and try try to get short term gains. And what I realized is that anything that is great takes a long time to build, right. So let me use examples. So if you look at Amazon, they didn't realize profits for years and years until they started to become the machine that they are today. A lot of technology starts, or even like value investors like warm Buffett, took years and years to compound, right, And that's the same thing when it comes to when it comes to building a great, great business, you have to build great relationships because what it is great businesses are built based off of people. Right. So I realized over the years I started going to I started attending events, I started throwing dinners, I started throwing our own events. I just started realizing that the more I connected with people, and the more I connected people with other people, the more long term relationships I built and more things started coming right because people want to work with other people. So when you think about business for the long term, many marketers or even salespeople, they start to think too short term, like how can I get a quick win, how can I convert convert convern But a relationship actually has way more value than just driving revenue, right, So we'll talk about that, but I just want to give a little high level before we get started, So Neil, go for it. Yeah. So the way I look at building long term relationships that lead to profits is you just help people, and you ideally help your ideal customers. You know, let's say you are focused on enterprise businesses and you help out a lot of startups, not going to really help you too much. But if you focus on helping enterprise businesses and you know a lot of people that let's sair in marketing or in business or you know whatever divisions you're pitching at some of these companies, and you help them out, you guide them, you give them advice. Eventually it can lead to profits, maybe not from that company, but shocking where you actually will generate a lot of profits over time is a lot of those people will hop from company to come and similar types of companies because people usually recruit others who have experienced in similar industries and that will lead to more customers and more profits. But the key is to help out your ideal customer. Now, I mentioned helping out the startup won't necessarily help you, and in most cases it won't if your focus is enterprise. If your focus is startups, then b all means it should help. But even if your focus is enterprise, I'm not saying that you should ignore startups or not help people in which you can't make money off of. I always also believed in the concept as little as in you big, in which you help out a lot of little people and it ends up trickling up to many more people and eventually does lead to profit. But it's a really really long game, not two three, not four or five year I'm talking about ten plus year long game. But that does work as well. Yep. So just to give a couple of practical examples for people. When I first started out doing this, I remember speaking at my first kind of event quote unquote. I was twenty five years old, right, and basically I spoke at a I think it was a co working space in front of thirty people or so. Was I nervous as hell? Absolutely right? But speaking is going to help build relationhous because people will come after you, come up to you afterwards. Right. And then what I learned afterwards is that being an introvert. When I was about twenty six or twenty seven years old, I started to host dinners at my place. And you know, first it started with a bag of chips, right, because I was broke. What happened afterwards was we started started getting like Mediterranean food for people, right, and we started gathering like minded people, and we just started masterminding. You know, people would talk about what's working in their business right now, people will talk about what they're struggling with, and then we put people on the hot seat, and then we kind of solve problems, right. And then you know, I slowly leveled up into joining other groups so you can join groups like that we've talked about in the Passage is Entrepreneurs Organization, Young President's Organization, There's Young Entrepreneurs Council. Right. There's a lot of these different groups out there. You know. I think of these as teams are guilts where you're hanging out with like minded people. And what happens is, once you're hanging out with like minded people, if they actually like you for who you are, and they should, then they start to make other introductions for you. Right. But I've always cultivated these relationships over the years. It doesn't matter, you know, even if I've leveled up past you know, past the original groups. I've always you know, hung out with these people over the years, right, And I mean even if you look at Neil and It and I we've known each other for about ten years now and you know we've kind of just kept in touch over the years, and you know, it's it's consistency, right. So if you find someone that you like, you know, being consistent with it cultivating that relationship, it's going to lead to so many other opportunities down the road. And so you know that's what it takes. So anyway, that is it when it comes to thinking about building long term relationships. I encourage you if you're thinking about the short term gains, don't think in days, don't think in years, think in decades. So that is it for today. Go to Marketing School the ioslash Live. That's l I ve to learn about our upcoming live event again in Austin. Last team, I've got nine point four So Marketing School the ioslash Live l Ive and well, we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show is It marketingschool dot io for more resources based on today's topic. As well as access to more episodes that will help you find true marketing success. TX Marketing School dot io until next time. Class dismissed