Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to build killer reporting to uncover new growth ideas. So killer reporting, what does that mean? Exactly? What do you mean my killer reporting? Neil? So, killer reporting is anything that gives you actionable insights, so that way you know what to focus on because you go into Google Analytics or Google Data Studio, whatever one you're using, and you end up spending your time looking at a ton of reports and a ton of numbers. And then I bet you, I literally, if I had a bet one hundred bucks, I bet that you probably don't do anything with that data other than ah, yeah it's better, oh it's worse. Well cool, but what are you going to do with it? And if you don't do anything with it, you're just wasting time looking at reports. Yeah, So I like pulling, or what I used to do in the early days was I would look at all these people, these really smart analytics people, Avanage Kylshik right, super smart guy. And there's another girl, her name is analytics, so her name is Annie. It's just analytics, and they always have really cool templates to share. I'm like, oh, these guys know what they're doing. So what I would do is I would just swipe a lot of these templates. I would first think about what I need first, do I need a really good paid media template? Do I really need a good SEO template? And then I would look for the people that are often writing about analytics, and oftentimes they're sharing these templates on their websites, or I would use something like super Metrics, which has a ton of templates out there specifically for social media, paid media SEO, and then I would find what works for me. Then what I would do is I would customize it based on my needs. Obviously we're all in different businesses, we're all at different stages, but you got to think about what your needs are. First, find a template, and then adjust a template to your needs, and then it's going to make your life a lot easier. Yeah. The other thing, too, is funny enough. I release a whole YouTube course teaching people how to use Google Analytics instead of the right reporting. But if you go to Neilpatel dot com slash training, click on SEO Unlocked. I believe it's under week six. I break down literally how to set up alerts in Google Analytics, as well as how to set up reporting the correct ways so you can actually get insights and focus on making changes. There's also a ton of other YouTube videos by other people that break down how to do that as well. But that's the key is like, if you don't set up your foundation right, and it's not just goal tracking. Goal tracking is one thing, but you also don't want to be spending your time in analytics every single day if you don't need to because you're busy, you have tons of things to do. So I love setting up alerts where it notifies me when things are going really good or really bad and what's causing it to go up or down. So that way I know where to focus and what to adjust when things go really good and I don't account for it. Like, for example, someone writing about us and driving a lot of leads, I was like, huh, maybe we should hit them up and try to buy an ad campaign from them or try to partner with them, so that gives us ideas as well. But the key is to set up your reporting correctly. And if you don't do that from day one, you're just going to waste hours in Googlelex. And I know we've all done it, so I'm trying to have you guys avoid doing that. Yeah, and if you have a little money, I mean, there's a lot of these great analytics consultants you can pick up from. You know, upwork would be a great spot, but even marketer hire dot com and there's a guy named ga Ninja or analytics Ninja. Jeff Sawyer's another guy. If you have some money to just pay them and have them do it for you. Ultimately, it saves you a lot of time. That's great. To Neil's point, I've had the same alerts that I set over nine years ago from Google Analytics, and I still get those alerts. I forgot to turn them off. But these alerts will tell me what my traffic is up ten percent, down twenty percent right day on day, how am I doing week on week? How's my conversion rate doing? Right? You want to have these things informing you so you can make a swift decision. Otherwise, what happens is you're so busy with your day to day that you forget about these things. Or whoever's running your whoever's running your reporting should be tracking that. That way they can call it out if there's a big issue, Neil, anything else, nothing from mind. Right, So that is it for today, Guys text us. We got a few more people that texted us. This is very exciting. Times three one, oho, three four, nine, three, seven eighty five. It's Neil, nice number that we share. It's basically again like we're married. Yeah, we'll respond to you and we'll let you know. We'll keep you in a know on the things that we have going on, such as going live like this or even other events that we might be doing so trying to build a community, trying to foster it again three one oh three, four nine, three, seven, eight five, and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to build killer reporting to uncover new growth ideas. So killer reporting, what does that mean? Exactly? What do you mean my killer reporting? Neil? So, killer reporting is anything that gives you actionable insights, so that way you know what to focus on because you go into Google Analytics or Google Data Studio, whatever one you're using, and you end up spending your time looking at a ton of reports and a ton of numbers. And then I bet you, I literally, if I had a bet one hundred bucks, I bet that you probably don't do anything with that data other than ah, yeah it's better, oh it's worse. Well cool, but what are you going to do with it? And if you don't do anything with it, you're just wasting time looking at reports. Yeah, So I like pulling, or what I used to do in the early days was I would look at all these people, these really smart analytics people, Avanage Kylshik right, super smart guy. And there's another girl, her name is analytics, so her name is Annie. It's just analytics, and they always have really cool templates to share. I'm like, oh, these guys know what they're doing. So what I would do is I would just swipe a lot of these templates. I would first think about what I need first, do I need a really good paid media template? Do I really need a good SEO template? And then I would look for the people that are often writing about analytics, and oftentimes they're sharing these templates on their websites, or I would use something like super Metrics, which has a ton of templates out there specifically for social media, paid media SEO, and then I would find what works for me. Then what I would do is I would customize it based on my needs. Obviously we're all in different businesses, we're all at different stages, but you got to think about what your needs are. First, find a template, and then adjust a template to your needs, and then it's going to make your life a lot easier. Yeah. The other thing, too, is funny enough. I release a whole YouTube course teaching people how to use Google Analytics instead of the right reporting. But if you go to Neilpatel dot com slash training, click on SEO Unlocked. I believe it's under week six. I break down literally how to set up alerts in Google Analytics, as well as how to set up reporting the correct ways so you can actually get insights and focus on making changes. There's also a ton of other YouTube videos by other people that break down how to do that as well. But that's the key is like, if you don't set up your foundation right, and it's not just goal tracking. Goal tracking is one thing, but you also don't want to be spending your time in analytics every single day if you don't need to because you're busy, you have tons of things to do. So I love setting up alerts where it notifies me when things are going really good or really bad and what's causing it to go up or down. So that way I know where to focus and what to adjust when things go really good and I don't account for it. Like, for example, someone writing about us and driving a lot of leads, I was like, huh, maybe we should hit them up and try to buy an ad campaign from them or try to partner with them, so that gives us ideas as well. But the key is to set up your reporting correctly. And if you don't do that from day one, you're just going to waste hours in Googlelex. And I know we've all done it, so I'm trying to have you guys avoid doing that. Yeah, and if you have a little money, I mean, there's a lot of these great analytics consultants you can pick up from. You know, upwork would be a great spot, but even marketer hire dot com and there's a guy named ga Ninja or analytics Ninja. Jeff Sawyer's another guy. If you have some money to just pay them and have them do it for you. Ultimately, it saves you a lot of time. That's great. To Neil's point, I've had the same alerts that I set over nine years ago from Google Analytics, and I still get those alerts. I forgot to turn them off. But these alerts will tell me what my traffic is up ten percent, down twenty percent right day on day, how am I doing week on week? How's my conversion rate doing? Right? You want to have these things informing you so you can make a swift decision. Otherwise, what happens is you're so busy with your day to day that you forget about these things. Or whoever's running your whoever's running your reporting should be tracking that. That way they can call it out if there's a big issue, Neil, anything else, nothing from mind. Right, So that is it for today, Guys text us. We got a few more people that texted us. This is very exciting. Times three one, oho, three four, nine, three, seven eighty five. It's Neil, nice number that we share. It's basically again like we're married. Yeah, we'll respond to you and we'll let you know. We'll keep you in a know on the things that we have going on, such as going live like this or even other events that we might be doing so trying to build a community, trying to foster it again three one oh three, four nine, three, seven, eight five, and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed