Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platel and today we're going to talk about how to build an audience when you're not an expert. So Neil and I we've been getting a lot of messages from people. Oftentimes when we're doing these lives and people are in the comments, people are like, oh, but you guys already have an audience. You guys are experts already, like we don't have that. Well, the key thing here is that Neil started with nothing. I started with nothing. And you know, one of the key things you can do when you're not an expert is if I'm eighteen years old right now and I'm listening to marketing school, I already think that's amazing, right, So to be able to document your journey along the way, because you're just you're just living your life. Right, So, like I have a camera right here, I can just talk to my camera every day, or I can use like a dji osmo, or I can use my phone and I can just shoot, you know, hey, here's day one, right, I can just call my show, you know, path to one million Dollars or something like that with Neil Patel, and then it's like, Okay, I actually reached a million dollars. And then you're onto the next space and at a certain point you're actually able to teach your lessons. But at the very beginning, when you don't have any experience, you can you know, have people follow along your story and people are going to reflect back on that later. But your audience is slowly going to get bigger and bigger, because I'll just talk about the Leveling Up podcasts. When I first started it, I was just getting people's stories. I was just documenting their journey along the way right, and it slowly got bigger and bigger and bigger. And then I did that podcast for about four years before we started the Marketing School podcast. And you know, at that point I had already built up enough expertise. So now you know, we can kind of go back and forth on this podcast, Neil. Another strategy too is interviewing other people. So go look at Eric's Leveling Up podcasts. You can also check out Mixture by Andrew Warner. Eventually, if you continue to interview other influencers within your space, you're gonna get known from that, and it's gonna help you build up an audience and eventually you're gonna learn a lot, get the experience, and you'll also be seen as an expert. But in the short run, go and interview everyone wants press. Most people are not gonna say no when you ask them to be on a podcast. It doesn't matter who they are. They'd be a CEO of a publicly traded company. You'll be shocked on how people respond and say Okay, sounds good. Easiest strategy, easiest approach. Yeah, to be honest, sometimes I'm amazed when public company CEOs take the time out of their day to do an interview with me. And sometimes the interview goes for like forty five minutes an hour, and you think about how much that hour is worth. So people love to talk, right, and people love to talk about people's number one favorite subject Neil themselves exactly right, how to win friends and influence people. So guys check out that book as well. But look, the strategy has been done over and over. You can document, not create, or you can interview people and just ask them good questions and that will teach you how to ask better questions when you're interviewing other people, whether it's for a job or just improving your people skills in general. And that certainly helped me a lot. So that is it for today, before we go go to Marketing School the ioslash Live. That's lve learn about the special offer we've got for you with the virtual event, and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe. To the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Platel and today we're going to talk about how to build an audience when you're not an expert. So Neil and I we've been getting a lot of messages from people. Oftentimes when we're doing these lives and people are in the comments, people are like, oh, but you guys already have an audience. You guys are experts already, like we don't have that. Well, the key thing here is that Neil started with nothing. I started with nothing. And you know, one of the key things you can do when you're not an expert is if I'm eighteen years old right now and I'm listening to marketing school, I already think that's amazing, right, So to be able to document your journey along the way, because you're just you're just living your life. Right, So, like I have a camera right here, I can just talk to my camera every day, or I can use like a dji osmo, or I can use my phone and I can just shoot, you know, hey, here's day one, right, I can just call my show, you know, path to one million Dollars or something like that with Neil Patel, and then it's like, Okay, I actually reached a million dollars. And then you're onto the next space and at a certain point you're actually able to teach your lessons. But at the very beginning, when you don't have any experience, you can you know, have people follow along your story and people are going to reflect back on that later. But your audience is slowly going to get bigger and bigger, because I'll just talk about the Leveling Up podcasts. When I first started it, I was just getting people's stories. I was just documenting their journey along the way right, and it slowly got bigger and bigger and bigger. And then I did that podcast for about four years before we started the Marketing School podcast. And you know, at that point I had already built up enough expertise. So now you know, we can kind of go back and forth on this podcast, Neil. Another strategy too is interviewing other people. So go look at Eric's Leveling Up podcasts. You can also check out Mixture by Andrew Warner. Eventually, if you continue to interview other influencers within your space, you're gonna get known from that, and it's gonna help you build up an audience and eventually you're gonna learn a lot, get the experience, and you'll also be seen as an expert. But in the short run, go and interview everyone wants press. Most people are not gonna say no when you ask them to be on a podcast. It doesn't matter who they are. They'd be a CEO of a publicly traded company. You'll be shocked on how people respond and say Okay, sounds good. Easiest strategy, easiest approach. Yeah, to be honest, sometimes I'm amazed when public company CEOs take the time out of their day to do an interview with me. And sometimes the interview goes for like forty five minutes an hour, and you think about how much that hour is worth. So people love to talk, right, and people love to talk about people's number one favorite subject Neil themselves exactly right, how to win friends and influence people. So guys check out that book as well. But look, the strategy has been done over and over. You can document, not create, or you can interview people and just ask them good questions and that will teach you how to ask better questions when you're interviewing other people, whether it's for a job or just improving your people skills in general. And that certainly helped me a lot. So that is it for today, before we go go to Marketing School the ioslash Live. That's lve learn about the special offer we've got for you with the virtual event, and we will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe. To the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing school dot io until next time. Class dismissed