In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked for some key companies today! Time Stamped Show Notes: 
00:27 – Today’s topic: How to Build A Strong Corporate Brand Using Social Media
00:42 – Some of the brands that have built a strong brand using social media are Fit Tea, Dolce Swimwear and other swimwear companies
01:05 – Eric has interviewed SkinnyMe Tea founder, Gretta van Riel, who has 16M Instagram followers 
01:28 – Gretta started by reaching out to micro-influencers on Instagram to build her brand
01:40 – She eventually grew her following to millions
01:50 – Gretta has also coined the term “teatox” which is detoxing using tea which also has a movement behind it
02:00 – You can create a movement to make people stick with your brand and connect with different micro-influencers
02:20 – Sunny Co Clothing has created a funnel through social media 
02:30 – You’ll get a free swimsuit if the post is re-posted and tagged appropriately
02:53 – It can be a profitable campaign
03:00 – There’s a huge spike for the keyword “Sunny Co Clothing” in Google because of their campaign
03:10 – It took Gretta months to grow her brand
03:43 – Consistency is crucial in social media branding
04:01 – Marketing School is giving away a free 1 year subscription to Crazy Egg is a visual analytics tool 
04:56 – Go to SingleGrain.com/giveaway for multiple entries
05:05 – That’s it for today’s episode! 3 Key Points: 
Social media platforms are great for growing your brand for the mere volume of traffic you’ll encounter.
Make your brand appealing to people so they’ll spread the word and grow your following.
Tap into micro-influencers within your niche and strike a deal that will benefit both parties.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked for some key companies today! Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Build A Strong Corporate Brand Using Social Media
</li> <li>00:42 – Some of the brands that have built a strong brand using social media are <a href="https://www.instagram.com/fittea">Fit Tea</a>, <a href="https://www.instagram.com/swimweardolce">Dolce Swimwear</a> and other swimwear companies</li> <li>01:05 – Eric has interviewed <a href="https://www.instagram.com/smtofficial/">SkinnyMe Tea</a> founder, <a href="https://www.linkedin.com/in/grettavanriel/?ppe=1">Gretta van Riel</a>, who has 16M <a href="https://www.instagram.com/gretta/">Instagram</a> followers <ul> <li>01:28 – Gretta started by reaching out to micro-influencers on Instagram to build her brand</li> <li>01:40 – She eventually grew her following to millions</li> <li>01:50 – Gretta has also coined the term “teatox” which is detoxing using tea which also has a movement behind it</li> </ul> </li> <li>02:00 – You can create a movement to make people stick with your brand and connect with different micro-influencers</li> <li>02:20 – <a href="https://www.instagram.com/sunnycoclothing">Sunny Co Clothing</a> has created a funnel through social media <ul> <li>02:30 – You’ll get a free swimsuit if the post is re-posted and tagged appropriately</li> <li>02:53 – It can be a profitable campaign</li> <li>03:00 – There’s a huge spike for the keyword “Sunny Co Clothing” in Google because of their campaign</li> </ul> </li> <li>03:10 – It took Gretta months to grow her brand</li> <li>03:43 – Consistency is crucial in social media branding</li> <li>04:01 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> is a visual analytics tool <ul> <li>04:56 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>05:05 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Social media platforms are great for growing your brand for the mere volume of traffic you’ll encounter.</li> <li>Make your brand appealing to people so they’ll spread the word and grow your following.</li> <li>Tap into micro-influencers within your niche and strike a deal that will benefit both parties.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the growth process by using strategies that have worked...

How to Build A Strong Corporate Brand Using Social Media | Ep. #402

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/308dc833-dd31-403a-aa03-b0d20072510d/transcript

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