In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.
TIME-STAMPED SHOW NOTES:
Links Mentioned in Today’s Episode:
HubSpot
Leave Some Feedback:
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank high on Google, you got to look at your page speed time. The faster website loads, the better off you are. With Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your load time. Today we are going to talk about how to bring in customers without using bait. So Eric and I for years we see use quote unquote quickly in emails, blog titles, and that stuff isn't that bad, and it's not a bad thing as long as you're delivering on whatever your title is. If you're deceiving people, then you're doing something wrong and you should fix that. But what's worked better than bait for us recently to really bring in customers is to just address their most recent pain points. The reason I say recent pain points is times change. So if you can adjust whatever is on the top of their mind, like solve their problems, you're going to be the most likely to bring in customers. A great example of this is Google has a big algorithm update that they're going to announce in the future. Let's say it's cool core wid vitals, and we start writing blog posts on how to prepare for what to do. We're not creating quote unquote clickbait. We're just talking about something that's time sensitive. Or once they release the core wid vitals. If you talk about what websites are seeing up and down results and what you can learn from and how you can adjust your strategy, this brings in customers. You're not using clickbait. You're talking about something that's very time sensitive. It's just like when COVID first came about, people were doing really well selling mask or anything related to potentially helping reduce quote unquote getting COVID. I know it's time sensetive mask. It always is this around. But if you leverage anything that's happening right now, and you answer it with your product or service or content, and you don't use clickbait like being like, oh, three hacks at wr SEO traffic in ten minutes. You know, like that's more clickbaity. But instead, if you just talk about something that's happening right now, you're much more likely to con work. Yeah. I just think when you think about the world of media, the thing is if it bleeds, it leads, right. So that's why you see the media always writing about like bad stuff happening, negative stuff happening, because it drives the headlines. It's baked in a sense, right. But to Neil's point, I think thinking about how you can provide news in a timely manner where it's actually utility. That's great, right, but you don't want to go kind of to the dark side over there. Right. The other thing I would say is product led growth. So you can google what the phrase means, but product led growth means leading with the product. That is where you have a freemium action with it. Right. So HubSpot has their website greater uber suggests as a free version. Clickflow has a free version or a free feature at least but we're not exactly baiting people. We're providing utility, right, And you actually see a lot of SaaS companies doing this now where there's a freemium motion in there, more product led growth, whatever you want to call it. But if you lead with utility first, that's the idea, then you don't need to worry about baiting people, and it actually doesn't leave a bad taste in people's mouths because sometimes what happens is if you bait with the headline and you kind of raise expectations really high, and then they're kind of underwhelmed, Like if you watch a YouTube video, you just feel like you got scammed. And that's not the feeling or the impression that you want to give people, because if you want people to stay with you for the long term, then you got to have a good first impression, right, Neil, No, I think you pretty much got a spot on. The big thing that Eric and I really want to emphasize is just leverage time. I love the if it bleeds it all lead quote and it is such a resonates with me really well. But just leverage anything that's time based, but only do it if you really can provide value, like you don't want to leverage something that's time rats on Google, CORO Wide Vitals if you know nothing about it, and then you'll just be making up stuff like that's going to actually tarnish a reputation make you look worse. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed