In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that you, too, can be top of mind in your industry!  Time Stamped Show Notes: 
00:27 – Today’s topic: How to Be Top Of Mind
00:35 – Eric’s friends, John Hall of Influence & Co, just released a book called Top of Mind
00:45 – The content that Neil is creating is putting him at the top of mind
01:00 – In marketing, Neil believes in the rule of 7 
01:05 – It’s hard to be the best at everything but doing something that is good enough and with quantity, it is much more effective
01:27 – Everyone has a different playbook
01:29 – Neil’s friend, Brian Dean from Backlinko, creates blog posts that he doesn’t write as frequently as Neil 
01:36 – Brian’s blog posts gets more views but Neil beats him in quantity, resulting in Neil having more views
01:54 – Neil has daily videos and Brian has his once a month or once a week
02:02 – Brian’s videos have higher quality than Neil’s but Neil has more videos, so he will eventually get more traffic
02:12 – It makes Neil top of mind for viewers and an industry leader
02:22 – If you don’t have a big team, but want to be top of mind, do what Brian is doing
02:47 – Moz’s blog spot and content is much better than HubSpot's, but HubSpot gets more traffic from Google because of their volume
03:07 – Eric and Neil are getting messages from people who have seen them in different channels, making them top of mind
04:15 – To be top of mind, you have to do things consistently, longer, and with quantity
04:51 – “Go try and be top of mind”
04:55 – That’s it for today’s episode! 3 Key Points: 
It’s better to create something good enough and in large quantities, rather than just 1 perfect piece of content.
To be top of mind, do things in consistently, over a longer time and in large quantities.
Leverage on different channels so that people see you often and consider you a leading voice on the subject.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that you, too, can be top of mind in your industry!  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Be Top Of Mind
</li> <li>00:35 – Eric’s friends, <a href="https://www.linkedin.com/in/johnhall4/">John Hall</a> of <a href="http://www.influenceandco.com">Influence &amp; Co</a>, just released a book called <a href="http://topofmindbook.com/">Top of Mind</a>
</li> <li>00:45 – The content that Neil is creating is putting him at the top of mind</li> <li>01:00 – In marketing, Neil believes in the rule of 7 <ul> <li>01:05 – It’s hard to be the best at everything but doing something that is good enough and with quantity, it is much more effective</li> </ul> </li> <li>01:27 – Everyone has a different playbook</li> <li>01:29 – Neil’s friend, <a href="https://www.linkedin.com/in/brianedean">Brian Dean</a> from <a href="http://backlinko.com/">Backlinko</a>, creates blog posts that he doesn’t write as frequently as Neil <ul> <li>01:36 – Brian’s blog posts gets more views but Neil beats him in quantity, resulting in Neil having more views</li> <li>01:54 – Neil has daily videos and Brian has his once a month or once a week</li> <li>02:02 – Brian’s videos have higher quality than Neil’s but Neil has more videos, so he will eventually get more traffic</li> <li>02:12 – It makes Neil top of mind for viewers and an industry leader</li> </ul> </li> <li>02:22 – If you don’t have a big team, but want to be top of mind, do what Brian is doing</li> <li>02:47 – <a href="https://moz.com/">Moz</a>’s blog spot and content is much better than <a href="https://www.hubspot.com/">HubSpot's</a>, but HubSpot gets more traffic from Google because of their volume</li> <li>03:07 – Eric and Neil are getting messages from people who have seen them in different channels, making them top of mind</li> <li>04:15 – To be top of mind, you have to do things consistently, longer, and with quantity</li> <li>04:51 – “Go try and be top of mind”</li> <li>04:55 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>It’s better to create something good enough and in large quantities, rather than just 1 perfect piece of content.</li> <li>To be top of mind, do things in consistently, over a longer time and in large quantities.</li> <li>Leverage on different channels so that people see you often and consider you a leading voice on the subject.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out there. They give you all their strategies that will increase your following and resulting views so that...

How to Be Top Of Mind | Ep. #334

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