Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pato, and today we are going to talk about how to add long tail keywords to your content. So what does that mean exactly? So if you actually type in single rite dot com, or you type in Neil Patel dot com and if you go to top pages, this is an HRS or you can use sem rush and you can see, we have some pages that actually rank for hundreds or thousands of keywords. Okay, and how does that actually happen? How can one page rank for so many keywords? It's because there's so many long tail keywords in that piece of content. Obviously there's a lot of people linking to it too. But the example I like to use is always Wikipedia. If you look at the Abraham Lincoln posts from Wikipedia in two thousand and seven, thirteen thousand words, and then in twenty eleven, you know, twenty one thousand words. I don't know what the numbers are, but it just kept going up, up, up right, more, more and more long tail traffic coming in. That means it's going to be you know when we talk about upgrading content all the time, you're going to start to rank for that. Yeah. The other thing you can do, too is look at all your content that's ranking. Go log into Google Search console. You can see the impression count. You can see the keywords that you're getting somewhat traffic for but very few clicks. Just go back to your posts or your page, see if you're including those keywords within there, and if they're relevant to that page by all means, adam in. Don't just stuff the keywords in there, but expand your content to cover them as well. Keep in mind, when people are doing searches, they're not searching for a keyword. They're trying to solve a problem. Whatever they're searching for us because they're looking for a solution to that. So when you're adjusting your content, you need to put in the solution. It's the same reason when you do a Google search and you scroll down, it'll show like similar queries. Those are usually other problems people are trying to solve when they're also looking for content related to whatever they just typed in. Again, you can take those adam into your article, which will help, assuming it's relevant and you're just not stuffing them in. Has to flow naturally, and on top of that, you have to adjust your content sometimes add more words or whatever it may be. But it's not just about word count and stuffing. It's about being in depth. If you can cover and give them the answer within one or two sentences, that's fine. If you can't and you need to expand by two paragraphs, that's okay as well. Yeah, I mean, going on Neil's point, I mean the related queries when you're searching for something. So let's just say red shoes. If you search for red shoes, sometimes in the Google box, you might see a question box. It has like four or five different questions in there. That's an opportunity for you to answer those questions on that page. If not on that page, go make a new page that actually solves those questions. And we also talk about uber suggests, we talk about Answer to Public. There's all these different tools out there that are going to give you new permutations of what people are searching for or asking. And you can also use HRS or sem rush. They actually have tools in there that can help you group these different keywords and then pull out all these different questions that people are asking. Yeah. So, for example, if you have a competitor that ranks above you for a certain keyword and his content or her content is similar to yours, you can take that URL, put it into ah refs. They'll show you all the keywords that they're getting trafficked for and impressions for. You can also compare it to your URL as well see where the difference is because they show gaps where all the keywords that your competitors rank for that you don't, and you can start seeing if you can adjust your content to include these keywords. And ideally you don't want to create new content, you just want to add them in because there's a lot less work than is to create new pages. But worst case, if you want to create new pages, Eric mentioned, go for it. Yeah, I mean I always talk about how I don't always talk about this, but everybody knows this that it costs you six to seven times more to try to acquire a new customer than to build on what you already have. So how is it that you don't spend that effort into your own marketing and make the most of what you already have. And this is part of that, right, you make the most of what you have. And all of a sudden you have this one post that gets seven hundred visits a month, and then jumps to twenty eight hundred, then it jumps to fifty four hundred, and then it jumps to ten thousand visits a month. Literally, that's a real life example of one of our posts, just because we were adding more content, more longtail keywords to it. Anything else, Neil, No, that's it. It's a good strategy. It's worth doing. It's easier than creating new content right like brand you post for blog posts or new pages. It's simple, easy, effective way to grow to traffic, especially if you're doing this to pages that already have traffic. If you use the strategies Eric and I just discuss on pages that have little to know traffic from Google, this is tough and it won't work as well. But if you do it with all your top pages that already generating a lot of traffic, it's super easy to do and you'll see the results within thirty days. All right, so help us make this podcast better for you. Just go to single grain dot com slash survey. It's going to take two minutes of your time and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pato, and today we are going to talk about how to add long tail keywords to your content. So what does that mean exactly? So if you actually type in single rite dot com, or you type in Neil Patel dot com and if you go to top pages, this is an HRS or you can use sem rush and you can see, we have some pages that actually rank for hundreds or thousands of keywords. Okay, and how does that actually happen? How can one page rank for so many keywords? It's because there's so many long tail keywords in that piece of content. Obviously there's a lot of people linking to it too. But the example I like to use is always Wikipedia. If you look at the Abraham Lincoln posts from Wikipedia in two thousand and seven, thirteen thousand words, and then in twenty eleven, you know, twenty one thousand words. I don't know what the numbers are, but it just kept going up, up, up right, more, more and more long tail traffic coming in. That means it's going to be you know when we talk about upgrading content all the time, you're going to start to rank for that. Yeah. The other thing you can do, too is look at all your content that's ranking. Go log into Google Search console. You can see the impression count. You can see the keywords that you're getting somewhat traffic for but very few clicks. Just go back to your posts or your page, see if you're including those keywords within there, and if they're relevant to that page by all means, adam in. Don't just stuff the keywords in there, but expand your content to cover them as well. Keep in mind, when people are doing searches, they're not searching for a keyword. They're trying to solve a problem. Whatever they're searching for us because they're looking for a solution to that. So when you're adjusting your content, you need to put in the solution. It's the same reason when you do a Google search and you scroll down, it'll show like similar queries. Those are usually other problems people are trying to solve when they're also looking for content related to whatever they just typed in. Again, you can take those adam into your article, which will help, assuming it's relevant and you're just not stuffing them in. Has to flow naturally, and on top of that, you have to adjust your content sometimes add more words or whatever it may be. But it's not just about word count and stuffing. It's about being in depth. If you can cover and give them the answer within one or two sentences, that's fine. If you can't and you need to expand by two paragraphs, that's okay as well. Yeah, I mean, going on Neil's point, I mean the related queries when you're searching for something. So let's just say red shoes. If you search for red shoes, sometimes in the Google box, you might see a question box. It has like four or five different questions in there. That's an opportunity for you to answer those questions on that page. If not on that page, go make a new page that actually solves those questions. And we also talk about uber suggests, we talk about Answer to Public. There's all these different tools out there that are going to give you new permutations of what people are searching for or asking. And you can also use HRS or sem rush. They actually have tools in there that can help you group these different keywords and then pull out all these different questions that people are asking. Yeah. So, for example, if you have a competitor that ranks above you for a certain keyword and his content or her content is similar to yours, you can take that URL, put it into ah refs. They'll show you all the keywords that they're getting trafficked for and impressions for. You can also compare it to your URL as well see where the difference is because they show gaps where all the keywords that your competitors rank for that you don't, and you can start seeing if you can adjust your content to include these keywords. And ideally you don't want to create new content, you just want to add them in because there's a lot less work than is to create new pages. But worst case, if you want to create new pages, Eric mentioned, go for it. Yeah, I mean I always talk about how I don't always talk about this, but everybody knows this that it costs you six to seven times more to try to acquire a new customer than to build on what you already have. So how is it that you don't spend that effort into your own marketing and make the most of what you already have. And this is part of that, right, you make the most of what you have. And all of a sudden you have this one post that gets seven hundred visits a month, and then jumps to twenty eight hundred, then it jumps to fifty four hundred, and then it jumps to ten thousand visits a month. Literally, that's a real life example of one of our posts, just because we were adding more content, more longtail keywords to it. Anything else, Neil, No, that's it. It's a good strategy. It's worth doing. It's easier than creating new content right like brand you post for blog posts or new pages. It's simple, easy, effective way to grow to traffic, especially if you're doing this to pages that already have traffic. If you use the strategies Eric and I just discuss on pages that have little to know traffic from Google, this is tough and it won't work as well. But if you do it with all your top pages that already generating a lot of traffic, it's super easy to do and you'll see the results within thirty days. All right, so help us make this podcast better for you. Just go to single grain dot com slash survey. It's going to take two minutes of your time and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School