In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars. 
[00:34] A little about Peloton, what the company produces and its reputation.
[01:15] The content of the ad in question and the story behind it.
[02:12] The backlash against the ad and the resulting drop in value for Peloton.
[02:40] Neil's own experiences buying his wife a Peloton!
[03:40] Did this saga actually hurt the company and how badly?
[04:26] Good press, bad press and neutral promotion.
[06:08] Coming back from a negative press cycle and using it to your advantage.
[06:57] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Peloton
SoulCycle
Tesla

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars. </li> <li>[00:34] A little about Peloton, what the company produces and its reputation.</li> <li>[01:15] The content of the ad in question and the story behind it.</li> <li>[02:12] The backlash against the ad and the resulting drop in value for Peloton.</li> <li>[02:40] Neil's own experiences buying his wife a Peloton!</li> <li>[03:40] Did this saga actually hurt the company and how badly?</li> <li>[04:26] Good press, bad press and neutral promotion.</li> <li>[06:08] Coming back from a negative press cycle and using it to your advantage.</li> <li>[06:57] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li>
<a href="https://www.onepeloton.com/">Peloton</a> </li> <li><a href="https://www.soul-cycle.com/">SoulCycle</a></li> <li>
<a href="https://www.tesla.com/">Tesla</a> </li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our...

How This Ad Lost One Company a Billion Dollars | Ep. #1244

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/cffb216f-6405-4384-9d0e-b0d20040d072/transcript

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