In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling! 

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Storytelling in Business. 
[00:36] Examples of companies who have made stories part of their brand. 
[01:01] Why storytelling is such a powerful strategy in business. 
[01:22] Thinking of stories as rollercoasters and highlighting the ups and downs. 
[01:55] The biggest benefit to being more relatable as a brand. 
[02:28] Realizing that your story is about you being a guide for your customers. 
[03:08] Picking the right time and place to share your story. 
[03:35] How stories also help to sell higher-priced items. 
[04:44] The importance of stating what your plan is for guiding people.
[05:17] Encouraging and challenging customers to take action. 
[05:49] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Beats by Dre
Nike
StoryBrand

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!  TIME-STAMPED SHOW NOTES: <ul> <li>[00:20] Today’s topic: Storytelling in Business. </li> <li>[00:36] Examples of companies who have made stories part of their brand. </li> <li>[01:01] Why storytelling is such a powerful strategy in business. </li> <li>[01:22] Thinking of stories as rollercoasters and highlighting the ups and downs. </li> <li>[01:55] The biggest benefit to being more relatable as a brand. </li> <li>[02:28] Realizing that your story is about you being a guide for your customers. </li> <li>[03:08] Picking the right time and place to share your story. </li> <li>[03:35] How stories also help to sell higher-priced items. </li> <li>[04:44] The importance of stating what your plan is for guiding people.</li> <li>[05:17] Encouraging and challenging customers to take action. </li> <li>[05:49] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li><a href="https://www.beatsbydre.com">Beats by Dre</a></li> <li><a href="https://www.nike.com/">Nike</a></li> <li><a href="https://storybrand.com">StoryBrand</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself...

How Storytelling Helps Increase Conversion Rates | Ep. #1239

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/49b9c1d6-b541-45eb-bbfc-b0d200412a9a/transcript

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