In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 
00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency
00:36 – Public relations is still relevant today
00:49 – Eric recommends HARO or Help a Reporter Out
00:54 – You can find reporters who are also looking for help
01:04 – They have all sorts of categories of stories that you don’t expect
01:16 – Monitor it and get daily alerts
01:28 – Neil, as a startup, loves using agencies and individual people 
01:37 – Chris Barrett is a performance-based PR rep
01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space
01:55 – Chris still continues with his model and has also worked with Eric
02:14 – Pay per performance is definitely an option
02:21 – PRLOG is another tool that you can use
02:28 – “The best PR isn’t what most people think of”
02:36 – Neil hit people up in their space and he helped them out for free 
02:44 – Get them to blog about your business in exchange for the “help”
03:06 – You can also use  Mail Merge to reach out to people
03:22 – JournoRequest can also do PR for you
03:33 – Take a look at your dimensions and your competitors’ as well
03:51 – Have the monitoring tools in place
03:56 – PR is a numbers game
04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio
04:56 – BlogDash will make blog outreach easier
05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made 
05:30 – To win, rate, review, and subscribe to  Marketing School
05:33 – Text MARKETINGSCHOOL to 33444
05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets
06:18 – That’s it for today’s episode! 3 Key Points: 
PR is still relevant today and even small businesses need it – it increases brand awareness.
Pay per performance is an option that you can try, especially if you’re a small company.
PR is a numbers game – track your dimensions.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency
</li> <li>00:36 – Public relations is still relevant today</li> <li>00:49 – Eric recommends <a href="https://www.helpareporter.com/">HARO or Help a Reporter Out</a> <ul> <li>00:54 – You can find reporters who are also looking for help</li> <li>01:04 – They have all sorts of categories of stories that you don’t expect</li> <li>01:16 – Monitor it and get daily alerts</li> </ul> </li> <li>01:28 – Neil, as a startup, loves using agencies and individual people <ul> <li>01:37 – <a href="https://www.linkedin.com/in/prserve">Chris Barrett</a> is a performance-based PR rep</li> <li>01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space</li> <li>01:55 – Chris still continues with his model and has also worked with Eric</li> <li>02:14 – Pay per performance is definitely an option</li> </ul> </li> <li>02:21 – <a href="https://www.prlog.org/">PRLOG</a> is another tool that you can use</li> <li>02:28 – “The best PR isn’t what most people think of”</li> <li>02:36 – Neil hit people up in their space and he helped them out for free <ul> <li>02:44 – Get them to blog about your business in exchange for the “help”</li> </ul> </li> <li>03:06 – You can also use <a href="https://support.office.com/en-us/article/Use-mail-merge-to-create-and-send-bulk-mail-labels-and-envelopes-f488ed5b-b849-4c11-9cff-932c49474705"> Mail Merge</a> to reach out to people</li> <li>03:22 – <a href="https://www.journorequests.com/">JournoRequest</a> can also do PR for you</li> <li>03:33 – Take a look at your dimensions and your competitors’ as well</li> <li>03:51 – Have the monitoring tools in place</li> <li>03:56 – PR is a numbers game</li> <li>04:22 – Another tool is <a href="http://www.radioguestlist.com/">Radio Guest List</a> which is similar to HARO, but for audio</li> <li>04:56 – <a href="http://www.blogdash.com/">BlogDash</a> will make blog outreach easier</li> <li>05:15 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a one year annual subscription to <a href="http://www.leadquizzes.com/">LeadQuizzes</a> which allows you to collect leads from the quizzes you made <ul> <li>05:30 – To win, rate, review, and subscribe to <a href="https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817?mt=2"> Marketing School</a>
</li> <li>05:33 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>05:43 – Neil used <a href="http://www.leadquizzes.com/">LeadQuizzes</a> on his website, Nutrition Secrets</li> <li>06:18 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>PR is still relevant today and even small businesses need it – it increases brand awareness.</li> <li>Pay per performance is an option that you can try, especially if you’re a small company.</li> <li>PR is a numbers game – track your dimensions.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single...

How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271

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