Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today we're going to talk about how SEO will not change in the future, and I'll go first. What will not change in the future is writing a damn good headline, because a damn good head mind ogo Vy has said this in the past, eighty cents of your dollar or ninety cents is already spent. That's a good safe meal. Meil almost dropped his mic. It's expensive mic too that I gifted him. Anyway, eighty to ninety cents of the dollar is already spent when you're writing your headline. So when I think about my YouTube channel when we release videos. Recently, we released one on influencer marketing for NFTs right, and my initial title it completely bombed in the beginning when I opened my YouTube studio and so I adjusted a title I'm boom but just shot straight up. And then that video went from so a good performing video from my channel as a couple of thousand views, that one is sitting about twelve thirteen thousand or so and still continuing to shoot up. So sometimes what it takes and I talked to a recent YouTube or two, he changes the titles immediately. That's how much of an impact the title makes, because that's the first thing that they see. It's it's on YouTube. It's a thumbnail on the title. But in this case we're talking about SEO. So you've got to make sure that you're testing your titles and also testing your meta descriptions too. Another thing that won't change in the future is platforms will always want updated content. You know that days of writing content and just letting it sit there have been long on for many, many years. They're going to keep sticking with the fact that they want you to update your content because they don't want to serve people old, outdated information. And if you don't update your content, that's okay. They're going to serve up fresh content from someone else. And also, think of it this way. Google as it stands right now, is the way they kind of beat out all the other search engines was it was a link based search engine. Right, So basically links are votes of confidence. When you think about going to Amazon, when you look at the number of star the star rating on a product, those are votes of confidence too. So no matter what whatever algorithm that a search engine's using, they're going to be looking at votes of confidence to figure out what should go up, what should go higher. Right, Like even with this podcast, don't forget to rate, review, and subscribe, but those three actions help us and again votes of confidence YouTube I seal. Let's use another example, right, when people like when they subscribe, when they comment, that tells the search engines that this is worthy, right, and the retention mechanisms to they're all looking for engage metrics or like votes of confidence. That's what it comes down to at the end of the day. Yeah, and another thing that won't really change is SEO is always going to be keyword based. That's going to be the cornerstone of SEO. Think of it this way. Everyone's like links, links, links, Well, the reality is is it doesn't matter how many links you have. If your content sucks, your rankings won't stick around. And it all starts with keywords. What are you going to end up writing about? Because if you're not writing about the stuff that you should be or what people want to read, then you're not really going to get much traffic. People search, they typing keywords into search, people ask these devices like Alexa questions. That's all keyword based. Your content is still going to have to be keyword based. Doesn't mean need you to shoven you know, the keyword ten times, or have a keyword density of five percent or anything like that. You're going to have to use keywords though, still within your content, whether it's text based or video based, because that's how searchings work. Due to the fact that user search based on keywords. Cool. And then the final thing I'll say from my side is the user experience. So whether it's having a website where it delivers on what you promise, and also the speed, right, So that's going to continue to be a thing. It's how quickly can you Because time to value matter is for a product, it also matters for the content that you're delivering. So that is not going to change, and it's in fact, I think it's going to get harder and harder over the years. So neil anything else. Last one on my end, Google and search in is right now, optimize for the user user metrics. I'm not talking about user experience like Eric's talking about. That's important as well. I'm talking about showing them what they want. So for example, if someone types in dog food and your article mainly talks about dog food and cat food, while someone else's article goes really in depth on dog food, healthy dog food, tasty dog food, bad dog food, dog food for old dogs, dog food for puppies. Right, Google is looking to make users happy. It's not about how many links you have or how optimize your pages. Yes, those factors do matter and important, but in the long run, just as what's important right now is Google is trying to please a user. You can have a million links and I could have a thousand. But if all the users who visited that page that has a million links and they click the back button, tells Google that they weren't happy. But if I have one tenth of the links that you have and all the users go to my page, you know, stick around, and they love it, and they keep sticking around my site, it tells Google that, hey, this page is keeping the users happy, so we should show it up higher. And that's going to be a really important part for SEO even going in the future. All Right, so that is it for today. Please don't forget to rate, review and subscribe to this podcast. We might even call you out and yeah, or you can screenshot it and then maybe we'll even reshare. So that being said, we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing six as text Marketing School dot Io Until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today we're going to talk about how SEO will not change in the future, and I'll go first. What will not change in the future is writing a damn good headline, because a damn good head mind ogo Vy has said this in the past, eighty cents of your dollar or ninety cents is already spent. That's a good safe meal. Meil almost dropped his mic. It's expensive mic too that I gifted him. Anyway, eighty to ninety cents of the dollar is already spent when you're writing your headline. So when I think about my YouTube channel when we release videos. Recently, we released one on influencer marketing for NFTs right, and my initial title it completely bombed in the beginning when I opened my YouTube studio and so I adjusted a title I'm boom but just shot straight up. And then that video went from so a good performing video from my channel as a couple of thousand views, that one is sitting about twelve thirteen thousand or so and still continuing to shoot up. So sometimes what it takes and I talked to a recent YouTube or two, he changes the titles immediately. That's how much of an impact the title makes, because that's the first thing that they see. It's it's on YouTube. It's a thumbnail on the title. But in this case we're talking about SEO. So you've got to make sure that you're testing your titles and also testing your meta descriptions too. Another thing that won't change in the future is platforms will always want updated content. You know that days of writing content and just letting it sit there have been long on for many, many years. They're going to keep sticking with the fact that they want you to update your content because they don't want to serve people old, outdated information. And if you don't update your content, that's okay. They're going to serve up fresh content from someone else. And also, think of it this way. Google as it stands right now, is the way they kind of beat out all the other search engines was it was a link based search engine. Right, So basically links are votes of confidence. When you think about going to Amazon, when you look at the number of star the star rating on a product, those are votes of confidence too. So no matter what whatever algorithm that a search engine's using, they're going to be looking at votes of confidence to figure out what should go up, what should go higher. Right, Like even with this podcast, don't forget to rate, review, and subscribe, but those three actions help us and again votes of confidence YouTube I seal. Let's use another example, right, when people like when they subscribe, when they comment, that tells the search engines that this is worthy, right, and the retention mechanisms to they're all looking for engage metrics or like votes of confidence. That's what it comes down to at the end of the day. Yeah, and another thing that won't really change is SEO is always going to be keyword based. That's going to be the cornerstone of SEO. Think of it this way. Everyone's like links, links, links, Well, the reality is is it doesn't matter how many links you have. If your content sucks, your rankings won't stick around. And it all starts with keywords. What are you going to end up writing about? Because if you're not writing about the stuff that you should be or what people want to read, then you're not really going to get much traffic. People search, they typing keywords into search, people ask these devices like Alexa questions. That's all keyword based. Your content is still going to have to be keyword based. Doesn't mean need you to shoven you know, the keyword ten times, or have a keyword density of five percent or anything like that. You're going to have to use keywords though, still within your content, whether it's text based or video based, because that's how searchings work. Due to the fact that user search based on keywords. Cool. And then the final thing I'll say from my side is the user experience. So whether it's having a website where it delivers on what you promise, and also the speed, right, So that's going to continue to be a thing. It's how quickly can you Because time to value matter is for a product, it also matters for the content that you're delivering. So that is not going to change, and it's in fact, I think it's going to get harder and harder over the years. So neil anything else. Last one on my end, Google and search in is right now, optimize for the user user metrics. I'm not talking about user experience like Eric's talking about. That's important as well. I'm talking about showing them what they want. So for example, if someone types in dog food and your article mainly talks about dog food and cat food, while someone else's article goes really in depth on dog food, healthy dog food, tasty dog food, bad dog food, dog food for old dogs, dog food for puppies. Right, Google is looking to make users happy. It's not about how many links you have or how optimize your pages. Yes, those factors do matter and important, but in the long run, just as what's important right now is Google is trying to please a user. You can have a million links and I could have a thousand. But if all the users who visited that page that has a million links and they click the back button, tells Google that they weren't happy. But if I have one tenth of the links that you have and all the users go to my page, you know, stick around, and they love it, and they keep sticking around my site, it tells Google that, hey, this page is keeping the users happy, so we should show it up higher. And that's going to be a really important part for SEO even going in the future. All Right, so that is it for today. Please don't forget to rate, review and subscribe to this podcast. We might even call you out and yeah, or you can screenshot it and then maybe we'll even reshare. So that being said, we'll catch you later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing six as text Marketing School dot Io Until next time. Class dismissed