In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
[00:36] Ads as the most common podcast monetization model.
[00:56] Promoting your own products and services as another typical monetization model.
[01:32] Selling podcast subscriptions for premium content.
[01:42] Why most of your content should be given away for free. 
[02:10] Monetizing through conferences.
[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
[06:01] Short-term money versus long-term money.
[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



DreamHost
Shopify
Athletic Grade
Tegus
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.</li>
<li>
[00:36] Ads as the most common podcast monetization model.</li>
<li>
[00:56] Promoting your own products and services as another typical monetization model.</li>
<li>
[01:32] Selling podcast subscriptions for premium content.</li>
<li>
[01:42] Why most of your content should be given away for free. </li>
<li>
[02:10] Monetizing through conferences.</li>
<li>
[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.</li>
<li>
[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.</li>
<li>
[06:01] Short-term money versus long-term money.</li>
<li>
[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.</li>
<li>
[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li><a href="https://www.dreamhost.com/">DreamHost</a></li>
<li><a href="https://www.shopify.com/">Shopify</a></li>
<li>
<a href="https://www.athleticgrade.com/">Athletic Grade</a> </li>
<li><a href="https://www.tegus.com/">Tegus</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
<li> </li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Neil and Eric talk about the different monetization models available for podcasters.

How Podcasting Can Unlock Lucrative Monetization Models

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6ab6b977-390a-406b-ac0e-b0d101774356/transcript

Advertisement