In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)
[00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap.
[00:57] There is a book about this topic possibly called Fizzled and a podcast called “Business Wars”.
[01:10] Pepsi went out of business a couple of times
[01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.
[01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.
[02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.
[02:55] Michael Jackson was hot in the 1980’s.
[03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.
[03:35] This one spokesperson boosted their sales.
[03:55] Freemium and free trials are great ways to undercut your competitors and get more business.
[04:45] Choose your spokespeople wisely.
[05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.
[06:07] That’s it for today!
[06:12] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:
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Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





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In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)
</li> <li>[00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap.</li> <li>[00:57] There is a book about this topic possibly called Fizzled and a podcast called “<a href="https://wondery.com/shows/business-wars/">Business Wars</a>”.</li> <li>[01:10] Pepsi went out of business a couple of times
</li> <li>[01:15] When Coke was ahead and 10 Cents a bottle, Pepsi said for 5 Cents, you get double the amount of soda.</li> <li>[01:55] When you do something price-wise like Pepsi did, it’s a great way to gobble up market share and take over.</li> <li>[02:20] Uber and Lyft tried similar techniques and helped the companies grow exponentially.</li> <li>[02:55] Michael Jackson was hot in the 1980’s.</li> <li>[03:10] Pepsi was losing market share, so they paid Michael millions of dollars to do an ad.</li> <li>[03:35] This one spokesperson boosted their sales.</li> <li>[03:55] Freemium and free trials are great ways to undercut your competitors and get more business.</li> <li>[04:45] Choose your spokespeople wisely.</li> <li>[05:41] Pepsi tried to replicate the Michael Jackson effect with Britney Spears and Beyonce and it didn’t work.</li> <li>[06:07] That’s it for today!</li> <li>[06:12] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can...

How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It)  | Ep. #794

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