In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! 

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Often to Update Old Content.
[00:34] The SEO benefits of updating your content.
[00:57] New content creation versus updating already established articles and information.
[02:06] Using tools to track the decay of your content over time.
[03:10] Minimizing issues and loss of traffic to improve user experience.
[03:39] Going in-depth on articles and doubling down on quality and currency.
[04:29] The mistake of constantly creating new content over updating useful articles.
[05:34] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Animalz
Google Search Console
Ahrefs
Backlinko
Toyota

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life!  TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How Often to Update Old Content.</li> <li>[00:34] The SEO benefits of updating your content.</li> <li>[00:57] New content creation versus updating already established articles and information.</li> <li>[02:06] Using tools to track the decay of your content over time.</li> <li>[03:10] Minimizing issues and loss of traffic to improve user experience.</li> <li>[03:39] Going in-depth on articles and doubling down on quality and currency.</li> <li>[04:29] The mistake of constantly creating new content over updating useful articles.</li> <li>[05:34] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li><a href="https://www.animalz.co">Animalz</a></li> <li><a href="https://search.google.com/search-console/about">Google Search Console</a></li> <li><a href="https://ahrefs.com">Ahrefs</a></li> <li><a href="https://backlinko.com">Backlinko</a></li> <li><a href="https://www.toyota.com/">Toyota</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content...

How Often to Update Old Content | Ep. #1148

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a3480cb2-8d0b-495f-8c4b-b0d20046c38c/transcript

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