In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Often Should You Run Experiments?
[00:39] Eric thinks you should be running experiments every single week.
[00:55] For Eric’s site, they run experiments on the site itself and the business.
[01:05] They use  North Star to run these experiments and Eric loves the Leaderboard function.
[01:45] The more experiments you run, the better off you are.
[01:52] However, it’s hard to run experiments when you don’t have enough traffic.
[02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.
[02:28] A micro conversion could be someone going to your checkout page.
[02:36] A macro conversion could be more sales in general.
[03:00] If you’re a small business, it’s ok to track micro conversions only.
[03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use Similar Web, SEMRush, and AHREFS.
[04:15] Managing Oneself is a short booklet that talks about the importance of feedback analysis.
[05:14] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up.
[05:36] Make sure to break down the experiments to focus on tiny aspects of your business.
[06:28] Running experiments over time lets you see what your strengths and weaknesses are.
[06:44] That’s all for today!
[06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





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In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Often Should You Run Experiments?
</li> <li>[00:39] Eric thinks you should be running experiments every single week.</li> <li>[00:55] For Eric’s site, they run experiments on the site itself and the business.</li> <li>[01:05] They use <a href="https://growthhackers.com/articles/north-star-metric"> North Star</a> to run these experiments and Eric loves the Leaderboard function.</li> <li>[01:45] The more experiments you run, the better off you are.</li> <li>[01:52] However, it’s hard to run experiments when you don’t have enough traffic.</li> <li>[02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.</li> <li>[02:28] A micro conversion could be someone going to your checkout page.</li> <li>[02:36] A macro conversion could be more sales in general.</li> <li>[03:00] If you’re a small business, it’s ok to track micro conversions only.</li> <li>[03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use <a href="https://www.similarweb.com/">Similar Web</a>, <a href="https://www.semrush.com/">SEMRush</a>, and <a href="https://ahrefs.com/">AHREFS</a>.</li> <li>[04:15] <a href="https://www.amazon.com/Managing-Oneself-Harvard-Business-Classics/dp/142212312X"> Managing Oneself</a> is a short booklet that talks about the importance of feedback analysis.</li> <li>[05:14] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up.</li> <li>[05:36] Make sure to break down the experiments to focus on tiny aspects of your business.</li> <li>[06:28] Running experiments over time lets you see what your strengths and weaknesses are.</li> <li>[06:44] That’s all for today!</li> <li>[06:46] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How Often Should You Run Experiments? [00:39]...

How Often Should You Run Experiments? | Ep. #650

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/74fe79cb-ad07-4e79-9927-b0d20063d6e7/transcript

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