In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics! 

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How Often Should Content Be Updated?
(00:20) Why it’s so important to update your content regularly.
(00:54) The benefits of updating content versus generating new content.
(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.
(02:16) Using Google Search Console to find the ideal balance for updating your content.
(03:34) How Forbes is leveraging the power of domain authority.
(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!




Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Google Search Console
Ahrefs




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics! TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: How Often Should Content Be Updated?</li>
<li>
(00:20) Why it’s so important to update your content regularly.</li>
<li>
(00:54) The benefits of updating content versus generating new content.</li>
<li>
(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.</li>
<li>
(02:16) Using Google Search Console to find the ideal balance for updating your content.</li>
<li>
(03:34) How Forbes is leveraging the power of domain authority.</li>
<li>
(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://search.google.com/search-console/about">Google Search Console</a></li>
<li><a href="http://ahrefs.com">Ahrefs</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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How Often Should Content Be Updated?

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