In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s Topic: How Often Digital Marketing Changes
• [00:50] When we include the year on things, it helps with click-throughs.
• [00:59] Every time you change the year, your clicks increase.
• [01:30] Marketing can change drastically because of algorithm updates.
• [02:00] When we create videos and podcasts, the advice changes as the algorithms change.
• [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory.
• [02:54] Google made 13,000 changes to the algorithm in one year.
• [03:20] Digital marketing changes on a daily basis.
• [03:30] Always test and tweak in order to stay up-to-date.
• [03:33] That’s it for today!
• [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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