Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how often you need to adjust your on page se o. Neil, when's the last time you did that? How often should you? You? Probably a year plus? Yeah, Okay, I'm gonna be very honest as well. I'm gonna be honest. My team does it, so we will make like these different assana tasks and what will take a look at it? And for me, I just like approved disapprove when we think about adjusting our on page se o. Bless you? Or is that a cough? Or is that a sneeze? Cough? Too much water? Okay, got it? So anyway, so adjusting your on page SEO, you probably should do it at least once a once a quarter minimum. Let's assume you have some volume going that should be a cadence that's built into your your content team or your SEO team, and have them take care of it. We just are really controlling, I guess, and we just haven't had the time to get to it, and not just not getting the time to get to it. You know, I should adjust my on page SEO more often. I do like the ones a quarter number. I wasn't sure what number Eric was gonna throw out. I was thinking at least two to three times a year, So let's go with once a quarter. But the difference between Eric and I and most people is we're seos, so we are paranoid, or at least I am. I'm a control freak. I optimize my own website. I know when things are getting screwed up. When I get those Google Search console errors of AMP issues or SEO errors or whatever it may be, I going to fix them right then and there. So I don't typically set a date to be like, oh, I'm going to optimize my on page seo, you know, once a quarter or twice a year or whatever the number is. As I get the search console errors, I typically fix them within two to three days at the latest. I just ford it to the developer and add it into trello. As for my own on page SEO, things don't change that much. It's once. When you do good, you know you have clean code, you're using WordPress using plugins like youos. You're pretty good to go. Now. The one thing I will recommend to you guys is to look at your on page se If you're making a ton of changes and you're not on CMSs, you should look at it once a quarter. But on the flip side, if you're on page SEO is pretty good, you don't necessarily need to adjust it on a regular basis, but you should consider running tests. So examples of tests is you can add in your most popular pages in your sidebar and link to them, and put in most popular pages as a heading to see if that helps boost their rankings. Eric used to do this below his blog posts which he had other related blog posts. In the moment that got removed, your traffic dropped how much I think it was like ten or fifteen percent and then he added it back in and then boom within a week as traffic came back. Another test you can do is optimize your title tack to get more clicks. Eric has a product called clickflow. And how do you recommend people optimize their title tags? Yeah? So for us, So what we hear like, I guess going into the process a little bit. You can do it manually to using Google Search Console. The issue is when you do it manually, you don't get something that reminds you that you should come back and optimize or you have these tests running. So have some kind of framework, whether it's manual or using a tool like click clow for example, is going to help you increase your traffic. And it's building. What you're doing is you're building a habit, right, You're building a testing habit, and you're continually coming back to it. So it could be you doing it or you could have someone on your team doing it. We have someone on our team doing it. Yeah, and what we found is with your on page SEO, typically most people don't look at it until they stop with the Google update or their traffic just drastically drops. But what we found is the messiest site typically have the worst on page SEO. So if you're doing major changes constantly, like a redesign, optimizing for mobile speed or site speed, whatever it may be, what you'll find is when people are continually changing your site, whether it's design or speed, or releasing new features or pages, in many cases it'll mess up your SEO. And if you're continually running new changes every month, then you should double check your on page SEO every month. Doesn't mean you need to adjust it, you just need to double check it to make sure people didn't undo stuff. To build on that point, what I would say is there's a lot of stuff that algorithm changes. You make someone maybe someone else like a developer on your site, makes a change, and then traffic tanks. So what we do we build a habit of documenting and annotating every single change, like big or small. It's all in our Google on like so you can see the date that it's happened. You can see every single change that's happened. That way, can roll back and to build on that too. If you're using a CMS like WordPress for example, we use wp engine for our hosting. It makes it really easy. They're backing up all the time, we can roll back anytime. That way, you your ass is covered for lack of a better phrase, and you know exactly what's going on. So again, like Neil and I like when it comes to our websites, at least we're control freaks and you got to know what's going on. Yeah. Also check out vault Press. I prefer that over the WP engine backup because if you're a non techie like me, Eric's probably much more technical than I am. You log in, you click a button, and you're good to go. That's what I do with WP engine really. Yeah, I just like the vault press interface. It's so a nice Imperial vault Press is a nice name though. Anyway, anything else, that's it all right. So we are planning to do a live event in downtown LA, but we need your help getting there. We needed to rate, review, subscribe this podcast to help us get to a million dollars a month. Right now, we're on track for eight hundred and fifty thousand people have offered us thousands of dollars to come to these events. We're gonna do it free, and you're gonna get food, and you're gonna get the recordings. You can't make it, and if you make it, you could get the recordings as well. We'd love to see you there. You get to hang out with us all day and it's going to be a good time. So help us do it, rate, review, subscribe. I'm begging you with one hand right now. This is my beg. I'll just do it two hands right now, another hand. Yeah, there's the hand, and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how often you need to adjust your on page se o. Neil, when's the last time you did that? How often should you? You? Probably a year plus? Yeah, Okay, I'm gonna be very honest as well. I'm gonna be honest. My team does it, so we will make like these different assana tasks and what will take a look at it? And for me, I just like approved disapprove when we think about adjusting our on page se o. Bless you? Or is that a cough? Or is that a sneeze? Cough? Too much water? Okay, got it? So anyway, so adjusting your on page SEO, you probably should do it at least once a once a quarter minimum. Let's assume you have some volume going that should be a cadence that's built into your your content team or your SEO team, and have them take care of it. We just are really controlling, I guess, and we just haven't had the time to get to it, and not just not getting the time to get to it. You know, I should adjust my on page SEO more often. I do like the ones a quarter number. I wasn't sure what number Eric was gonna throw out. I was thinking at least two to three times a year, So let's go with once a quarter. But the difference between Eric and I and most people is we're seos, so we are paranoid, or at least I am. I'm a control freak. I optimize my own website. I know when things are getting screwed up. When I get those Google Search console errors of AMP issues or SEO errors or whatever it may be, I going to fix them right then and there. So I don't typically set a date to be like, oh, I'm going to optimize my on page seo, you know, once a quarter or twice a year or whatever the number is. As I get the search console errors, I typically fix them within two to three days at the latest. I just ford it to the developer and add it into trello. As for my own on page SEO, things don't change that much. It's once. When you do good, you know you have clean code, you're using WordPress using plugins like youos. You're pretty good to go. Now. The one thing I will recommend to you guys is to look at your on page se If you're making a ton of changes and you're not on CMSs, you should look at it once a quarter. But on the flip side, if you're on page SEO is pretty good, you don't necessarily need to adjust it on a regular basis, but you should consider running tests. So examples of tests is you can add in your most popular pages in your sidebar and link to them, and put in most popular pages as a heading to see if that helps boost their rankings. Eric used to do this below his blog posts which he had other related blog posts. In the moment that got removed, your traffic dropped how much I think it was like ten or fifteen percent and then he added it back in and then boom within a week as traffic came back. Another test you can do is optimize your title tack to get more clicks. Eric has a product called clickflow. And how do you recommend people optimize their title tags? Yeah? So for us, So what we hear like, I guess going into the process a little bit. You can do it manually to using Google Search Console. The issue is when you do it manually, you don't get something that reminds you that you should come back and optimize or you have these tests running. So have some kind of framework, whether it's manual or using a tool like click clow for example, is going to help you increase your traffic. And it's building. What you're doing is you're building a habit, right, You're building a testing habit, and you're continually coming back to it. So it could be you doing it or you could have someone on your team doing it. We have someone on our team doing it. Yeah, and what we found is with your on page SEO, typically most people don't look at it until they stop with the Google update or their traffic just drastically drops. But what we found is the messiest site typically have the worst on page SEO. So if you're doing major changes constantly, like a redesign, optimizing for mobile speed or site speed, whatever it may be, what you'll find is when people are continually changing your site, whether it's design or speed, or releasing new features or pages, in many cases it'll mess up your SEO. And if you're continually running new changes every month, then you should double check your on page SEO every month. Doesn't mean you need to adjust it, you just need to double check it to make sure people didn't undo stuff. To build on that point, what I would say is there's a lot of stuff that algorithm changes. You make someone maybe someone else like a developer on your site, makes a change, and then traffic tanks. So what we do we build a habit of documenting and annotating every single change, like big or small. It's all in our Google on like so you can see the date that it's happened. You can see every single change that's happened. That way, can roll back and to build on that too. If you're using a CMS like WordPress for example, we use wp engine for our hosting. It makes it really easy. They're backing up all the time, we can roll back anytime. That way, you your ass is covered for lack of a better phrase, and you know exactly what's going on. So again, like Neil and I like when it comes to our websites, at least we're control freaks and you got to know what's going on. Yeah. Also check out vault Press. I prefer that over the WP engine backup because if you're a non techie like me, Eric's probably much more technical than I am. You log in, you click a button, and you're good to go. That's what I do with WP engine really. Yeah, I just like the vault press interface. It's so a nice Imperial vault Press is a nice name though. Anyway, anything else, that's it all right. So we are planning to do a live event in downtown LA, but we need your help getting there. We needed to rate, review, subscribe this podcast to help us get to a million dollars a month. Right now, we're on track for eight hundred and fifty thousand people have offered us thousands of dollars to come to these events. We're gonna do it free, and you're gonna get food, and you're gonna get the recordings. You can't make it, and if you make it, you could get the recordings as well. We'd love to see you there. You get to hang out with us all day and it's going to be a good time. So help us do it, rate, review, subscribe. I'm begging you with one hand right now. This is my beg. I'll just do it two hands right now, another hand. Yeah, there's the hand, and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School