In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.
• (00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.
• (01:20) The importance of building your audience and monetizing it.
• (01:55) Reasons that we believe we’re going to see a rise in B2B creators.
• (02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).
• (04:09) Why you don’t need to be an NFL player to leverage your audience.
• (05:14) Figuring out what you’re passionate about first, then growing your audience.
• (05:43) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• The New Heights Show with Jason and Travis Kelce 
• Mark Manson
• The Subtle Art of Not Giving a F*ck
• Jake Paul
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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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