In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there! Time Stamped Show Notes: 
00:27 – Today’s topic: How Much Should You Spend on Content Promotion?
00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising
00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement 
01:11 – He’s pushing $50 for every published piece of content
01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion 
01:52 – At least half of the time should always be spent on content promotion
01:57 – You can spend time or spend money on promotion
02:00 – You can boost traffic from different social media sites
02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content 
02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too
03:17 – If you’re just starting out, it is easier to reach out to people
03:33 – Make sure that your content is good
03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too
04:19 – Check your analytics and insights to create a more targeted audience
04:38 – Content marketing works if you’re promoting it
05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
05:27 – Go to SingleGrain.com/giveaway for multiple entries
05:31 – That’s it for today’s episode! 3 Key Points: 
For every piece of content you publish, you should spend half your time PROMOTING it.
Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.
Even with just a dollar, you can push your content on Facebook.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there! Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How Much Should You Spend on Content Promotion?
</li> <li>00:37 – Eric asked <a href="https://www.wordstream.com/larry-kim">Larry Kim of Wordstream</a>, who is well-versed in paid advertising</li> <li>00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement <ul> <li>01:11 – He’s pushing $50 for every published piece of content</li> </ul> </li> <li>01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion <ul> <li>01:52 – At least half of the time should always be spent on content promotion</li> <li>01:57 – You can spend time or spend money on promotion</li> <li>02:00 – You can boost traffic from different social media sites</li> </ul> </li> <li>02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content <ul> <li>02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too</li> </ul> </li> <li>03:17 – If you’re just starting out, it is easier to reach out to people</li> <li>03:33 – Make sure that your content is good</li> <li>03:47 – <a href="https://blitzmetrics.com/fdd/">A Dollar a Day Strategy</a> by <a href="https://www.dennis-yu.com">Dennis Yu</a> of <a href="https://blitzmetrics.com">BlitzMetrics</a> can you help you too</li> <li>04:19 – Check your analytics and insights to create a more targeted audience</li> <li>04:38 – Content marketing works if you’re promoting it</li> <li>05:08 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>05:27 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>05:31 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>For every piece of content you publish, you should spend half your time PROMOTING it.</li> <li>Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.</li> <li>Even with just a dollar, you can push your content on Facebook.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your...

How Much Should You Spend on Content Promotion? | Ep. #425

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/200ea21d-6aaf-4b4b-8ac4-b0d20070ecac/transcript

Advertisement