How Many Times Should You Followup on Cold Outreach?

In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
• [00:31] The definition of cold outreach.
• [00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
• [01:38] How to space out your three followup emails.
• [01:47] Why cold outreach should still be used for all aspects of your business.
• [02:06] Process for cold outreach followup: sales cadence.
• [02:49] When to actually stop reaching out or following up.
• [03:27] What to do when you are not getting any responses at all: who are you targeting? 
• [04:00] That’s it for today!
• [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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