Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Ftel, and today we're going to talk about how many links does your website need? So to kick things off, people often think that you're going to need to blitz your site with a lot of links, and you look at your competitors all the time, and I guess that's a good place to start things off. So you know if you are. Let's say you're going into the senior living space. So for me example, well, I'm going to look at the big players in this space and I'm going to look at I'm going to use a tool like h refs to see how much traffic that or how many links they have going to the site, and you know, in general, how many keywords that they're ranking for, what the top pages look like, and things like that. So that's going to give you an idea of what I need to shoot for. So always get an idea of you know, who your top two or three competitors are, and then you know, get a look at how many links they have overall, what their domain authority is, and then you can just get a lay of the land, and then you can figure out what your target should be. When you're trying to build links, you also need to look at quality. So it's not just about getting the most amount of links. It's also about building the highest quality of links too. Right, So what I like doing is I go to like sites like h refs, type in a competitor you are, and it'll show you how many links they have, who are they from, and the domain authority of those links. So what I like focusing on is not just building pure numbers, but outperforming them with authority links. Because if they have a thousand links, but you build fifty high domain authority links, usually you can outrank someone. It's way easier to get the domain authority links by producing really awesome content emailing journalists and editors and writers at these big newspapers. Yeah, and just remember links are you know, even though page rank is no longer really looked into much, you still have the ability to look at domain authority and you know, for the most part, I mean this is I believe it's based off of a logarithmic scale. Neil, you can correct me if I'm wrong. Yeah, I mean what Neil is saying, you know how, the question is probably right now, how do you go about getting these high domain authority links? Where should you turn to? Well, let's just look at the senior living dish again. You know, it's a very antiquated niche. So what I would do is, you know, I use Brian Deane's skyscraper technique. You can google that and then look for, you know, some of the top content out there. And here's the thing. When you're when you're in an antiquated niche, it's very easy to outdo the top performing content. Then after you produce something great, then you go and you use a tool like you can use a tool like Buzzumo or you know hrfs and then find these people that have you know, linked to these you know, similar articles and then start to you know, build these high domain authority links. But you have to look at the sites that have you know, let's say a seventy eighty ninety domain authority and go from there. Quality is very important, the quantity is important as well. I would recommend also using h refs to look at the breakdown of you know, the domain authority of links that are coming into a site. A tool like that is going to let you see that and when you build links. MAS recently did a study that they published and they were talking about how long does it take before links kick in? And I believe the number in their article was around ten weeks. We're seeing on ur end that links really take like six months to year to kick in, because once you have the link, then after six months to you you really start ranking. I'm not saying you don't see movement within the first ten weeks or twelve weeks or whatever it may be. But we're seeing really good positioning and stability within that six month twelve month mark. So whatever links you do build, don't expect results right away. We'll put in tons of time and energy each quarter into building links, and we see the results later on. And the reason we've seen this is on when links kick in is because we'll build links and stop building links for the whole website and we just see what happens. Right, And these are sites in which people aren't searching the domain, the name of the site. It's not like they have a huge brand or anything like that. They're in niches. And once we end up building the links within six to twelve months, rankings are amazing. But in the first like three four months, they're not great. They do climb up, it just takes a full six of twelve months before they're really shining. There's a post that our referenced in the past, probably once or twice on this podcast from Eric Ainge that's e n GE and it talks about do links still matter in twenty sixteen? And there's a little table in that post that shows that there are a couple of keywords that they're raking for maybe number twenty or thirty on Google, and then once they build about let's just say, give or take about eight to eleven links per post, those posts shot up to the number one, number two, number three positions. That might give you a benchmark to go off. Again, your mileage may vary. You know, it really depends on where your site's at, how competitive your niches and things like that. But you know, if you're gonna focus on, oh, here's how many links I need to build for an article, maybe that gives you a baseline to go off of. But again, I'm going to caution that your mileage may vary. Last see on my end, what I found with link building is if you don't build too many links, you can still get rankings. Don't focus on competitive key terms focus because not everyone can build links, right. We have a lot of podcasts talking about how you can build them, but some people just suck at it or they don't want to put it in the time and effort. And if you're in that position which you just don't want to put in the time and effort, go to Quora. See what type of questions people are typing in your space. Create content around those type popular questions and you'll start getting really good rankings within a few months to like six months. For these long tail searches that get a decent amount of traffic, just make sure they're around big enough niches and if you do that, you'll need to build a lot of links and you can still keep growing your search traffic. All right, So that's it for this episode of Marketing School. This one was relatively simple and to the point. If you guys have other topic ideas, please let us know. We're always looking for more ideas. You know, you have to consider the fact that we're doing this on a daily basis, so it gets kind of crazy sometimes. So anything you have, please tweet at us, throw it at us. We really appreciate it. See you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Ftel, and today we're going to talk about how many links does your website need? So to kick things off, people often think that you're going to need to blitz your site with a lot of links, and you look at your competitors all the time, and I guess that's a good place to start things off. So you know if you are. Let's say you're going into the senior living space. So for me example, well, I'm going to look at the big players in this space and I'm going to look at I'm going to use a tool like h refs to see how much traffic that or how many links they have going to the site, and you know, in general, how many keywords that they're ranking for, what the top pages look like, and things like that. So that's going to give you an idea of what I need to shoot for. So always get an idea of you know, who your top two or three competitors are, and then you know, get a look at how many links they have overall, what their domain authority is, and then you can just get a lay of the land, and then you can figure out what your target should be. When you're trying to build links, you also need to look at quality. So it's not just about getting the most amount of links. It's also about building the highest quality of links too. Right, So what I like doing is I go to like sites like h refs, type in a competitor you are, and it'll show you how many links they have, who are they from, and the domain authority of those links. So what I like focusing on is not just building pure numbers, but outperforming them with authority links. Because if they have a thousand links, but you build fifty high domain authority links, usually you can outrank someone. It's way easier to get the domain authority links by producing really awesome content emailing journalists and editors and writers at these big newspapers. Yeah, and just remember links are you know, even though page rank is no longer really looked into much, you still have the ability to look at domain authority and you know, for the most part, I mean this is I believe it's based off of a logarithmic scale. Neil, you can correct me if I'm wrong. Yeah, I mean what Neil is saying, you know how, the question is probably right now, how do you go about getting these high domain authority links? Where should you turn to? Well, let's just look at the senior living dish again. You know, it's a very antiquated niche. So what I would do is, you know, I use Brian Deane's skyscraper technique. You can google that and then look for, you know, some of the top content out there. And here's the thing. When you're when you're in an antiquated niche, it's very easy to outdo the top performing content. Then after you produce something great, then you go and you use a tool like you can use a tool like Buzzumo or you know hrfs and then find these people that have you know, linked to these you know, similar articles and then start to you know, build these high domain authority links. But you have to look at the sites that have you know, let's say a seventy eighty ninety domain authority and go from there. Quality is very important, the quantity is important as well. I would recommend also using h refs to look at the breakdown of you know, the domain authority of links that are coming into a site. A tool like that is going to let you see that and when you build links. MAS recently did a study that they published and they were talking about how long does it take before links kick in? And I believe the number in their article was around ten weeks. We're seeing on ur end that links really take like six months to year to kick in, because once you have the link, then after six months to you you really start ranking. I'm not saying you don't see movement within the first ten weeks or twelve weeks or whatever it may be. But we're seeing really good positioning and stability within that six month twelve month mark. So whatever links you do build, don't expect results right away. We'll put in tons of time and energy each quarter into building links, and we see the results later on. And the reason we've seen this is on when links kick in is because we'll build links and stop building links for the whole website and we just see what happens. Right, And these are sites in which people aren't searching the domain, the name of the site. It's not like they have a huge brand or anything like that. They're in niches. And once we end up building the links within six to twelve months, rankings are amazing. But in the first like three four months, they're not great. They do climb up, it just takes a full six of twelve months before they're really shining. There's a post that our referenced in the past, probably once or twice on this podcast from Eric Ainge that's e n GE and it talks about do links still matter in twenty sixteen? And there's a little table in that post that shows that there are a couple of keywords that they're raking for maybe number twenty or thirty on Google, and then once they build about let's just say, give or take about eight to eleven links per post, those posts shot up to the number one, number two, number three positions. That might give you a benchmark to go off. Again, your mileage may vary. You know, it really depends on where your site's at, how competitive your niches and things like that. But you know, if you're gonna focus on, oh, here's how many links I need to build for an article, maybe that gives you a baseline to go off of. But again, I'm going to caution that your mileage may vary. Last see on my end, what I found with link building is if you don't build too many links, you can still get rankings. Don't focus on competitive key terms focus because not everyone can build links, right. We have a lot of podcasts talking about how you can build them, but some people just suck at it or they don't want to put it in the time and effort. And if you're in that position which you just don't want to put in the time and effort, go to Quora. See what type of questions people are typing in your space. Create content around those type popular questions and you'll start getting really good rankings within a few months to like six months. For these long tail searches that get a decent amount of traffic, just make sure they're around big enough niches and if you do that, you'll need to build a lot of links and you can still keep growing your search traffic. All right, So that's it for this episode of Marketing School. This one was relatively simple and to the point. If you guys have other topic ideas, please let us know. We're always looking for more ideas. You know, you have to consider the fact that we're doing this on a daily basis, so it gets kind of crazy sometimes. So anything you have, please tweet at us, throw it at us. We really appreciate it. See you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School