In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



Connect with Kasim on Twitter and Connect with Ralph on LinkedIn



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
(00:13) Ralph shares his experience of buying a podcast and the valuation process.
(02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
(04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
(06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
(07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
(09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2684, we delve deep into the value of podcasting, particularly from an M&amp;A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
Connect with Kasim on <a href="https://twitter.com/kasimaslam">Twitter</a> and Connect with Ralph on <a href="https://www.linkedin.com/in/ralphburns/">LinkedIn</a>
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken &amp; more</li>
<li aria-level="1">(00:13) Ralph shares his experience of buying a podcast and the valuation process.</li>
<li aria-level="1">(02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.</li>
<li aria-level="1">(04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.</li>
<li aria-level="1">(06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.</li>
<li aria-level="1">(07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.</li>
<li aria-level="1">(09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.</li>
</ul>
 
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8b2f6311-eeb9-42ef-b220-b11f00adf0d8/transcript

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