In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
• (00:13) Ralph shares his experience of buying a podcast and the valuation process.
• (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
• (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
• (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
• (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
• (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.

Go to https://www.marketingschool.io to learn more!

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• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu