Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach. 

Watch the full interview here: https://youtu.be/dticDXdRuh8 

TIME-STAMPED SHOW NOTES:

• (00:00) Wearing the hat: winning the biggest deal
• (01:37) Building epic gardening
• (05:37) The botanical interests deal
• (11:22) How wearing the hat made a difference
• (14:14) Getting into gardening
• (21:23) YouTube's impact on business
• (23:34) Acquiring blogs for growth
• (27:52) Structuring a deal

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