How Grimes Is Shaping The Future of AI Generated Content

Published May 10, 2023, 1:00 PM

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand. 

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content
  • [00:06] Background about the AI-generated track that went viral on social media.
  • [00:47] The AI-generated track uses music from the artist Grimes.
  • [01:09] Pros and cons of doing this and thoughts on the quality.
  • [02:08] An example from Hollywood about how poor quality can affect your career.
  • [02:56] Winnie the Pooh as creative commons.
  • [03:33] Finding a meeting point in the middle.
  • [03:55] Speculation about what is likely to happen in this area going forward.
  • [04:16] How we’re likely to see the content game shift in the future as a result of this technology.
  • [04:39] That’s it for today! Don’t forget to rate, review, and subscribe!

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All right, so we are going to talk about how Grimes is reshaping the future of AI generated content. So let me set the stage for this one. A while back, maybe a month or two ago, there's AA generated music from this guy. He looked like a ghost. It was a TikTok and he was wearing like a white sheet with goggles, so he looked like a ghost. He made a really let's call it what a young people call they say fire right, It was a fire track, and so it was a combination of the Weekend Drake, but it was totally AI generated and it sounded really catch. It's like, oh, it sounded like they really made it. And what happened immediately was that there was a takedown of all of that. So, you know, the music record labels and all that, they're pretty good at getting DMCA takedown request in which just basically means like, hey, like this is a legal you guys need to take it down. So it was taken down on Spotify, I was taken down on YouTube everything, and so that happened. But then a week or two later, someone made AI generate in music around the artist Grimes, who was with Elon for a while. I believe they had a baby. But so Grimes. Her take on it was, oh, this AI generated content, Well, you know what, you can keep it up. Just give me fifty percent of the proceeds, and you know, I'm just going to use it to continue to expand my reach.

See I look at it two different ways. If you're up and coming, you're not generating a lot of income. And I'm not saying this is Grimes. I don't think she has to worry if she has a child with Elon must I'm pretty sure she's financially taken care of. And I'm not saying that she can't do well on her own. I'm just saying, based on laws, I'm pretty sure Elon being the world's richest man or second world's richess man. I don't know where rank he is at currently, pretty sure he's providing for his own children. When you look at it, if you're an artist and you're not making that much money, sure, why wouldn't you want fifty percent? But on the flip side, Eric, if I was a really really popular celebrity like a Drake, a weekend, a tom Cruise or whoever it may be, it's not just about the money. It's about the quality. I wouldn't want stuff being put out there that doesn't match the quality of my brand because I believe, and I have no data against this, because we haven't seen an off of it. I believe it is going to hurt my future revenue potential because people will associate my name with crap then. And a great example of this is, do you remember a lot of the celebrities And I'm not going to name any because I don't want to pick on them, and I respect them for you know, business and just making money. But do you remember some of the celebrities back in the day that would just produce amazing movies. You know, a lot of them live in your neck of the woods, And now a lot of them just crank out movies, and they'll just crank out whatever for the paycheck. And now when they create new movies, even though they used to have a big name, no one cares to see their movies because they'll crank out one or two a year. Low quality, the storyline sucked, that acting isn't great, even though they're a great actor or actress, just the quality isn't there, and their brand is in essence tarnished from a revenue aspect if you're looking to create a high blockbuster quality movie.

That's a good point. And Neil, I don't know if you saw this, but Winnie the Pooh actually became I think open or creative comments or whatever it's called exactly, but people could do whatever they wanted with Winnie the Pooh, and so now people are making like really nasty like I remember seeing something where it's like a Winnie the Pooh horror movie, or maybe it's a Barney Barney the Purple Dinosaur, or's Winni the poo It's one or the other. But point being that is affecting new brand, right.

People start making sexual stuff and they'll go overboard with this Winnie the Pooh stuff. I bet you right. I didn't know that Winnie the Pooh's critic coums. But you start doing that, people will get do some freaky, weird stuff and it'll start tarnishing the brand for kids.

The solution here is, by the way, this is very new, we're all just this is conjecture right now. But my take on it is it's meeting in the middle. So if it's high quality stuff, if it passes a test, and then maybe there's some type of OUTGOIM that says this passes the test, this makes my brand look good, then go ahead, let's do a fifty to fifty. But if it doesn't pass certain criteria that I'm looking for, then that's a no go and you need to take it down.

Yes, I think what will happen in the long run, it'll be up to the artists or the creator, in which it's up to them if something stays or goes, just like right now, and if something stays and they want to leave it there, they should have a right to make money because it is their brand, their voice, their face, their image or likeness, whatever you want to end up calling it.

Yep. So we're going to continue to look for examples of this. But I think it's exciting. I think these are innovative ways of doing things. And when you add an AI generated versus human generated versus potential for blockchain, smart contracts and all that type of stuff, the future is very exciting. And so I think we're going to see the content game shift completely and creative shift completely as well. So that is different today and we will see you later