Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil to talk and today we are going to talk about how Google Search Console can help you avoid a penalty. Most people have a drop in traffic, and once they have a drop in traffic, they start doing something where they panic. Instead of waiting for you to have a drop in traffic, be proactive and a drop doesn't necessarily mean a penalty, but people who typically see the largest drops have a penalty. The reason why we say Google Search Console can help you is because it's leading indicators of what's wrong. Eric uses Google Search Console a lot. It constantly tells you if you have errs, right, do you check your errors in the search console. And they even email you don't even have to log in. They'll email you when you have airs. And I add them to my Trello cardboard and I just send them to my developers and he just ficks them as they come in. That's one thing. The other thing about Google Search Console is don't wait for your site to just drop in traffic. Look at what pages are gaining or losing search traffic from a monthly basis. The ones that you see are starting to go down. ACTAI those pages is a content out of date? If it is, update it. If it's not, then maybe it make it longer and more thorough and more detailed. If you're not sure why it's going down, go google the terms that ranks for which Google Search Console shows you. Look at all the other sites ranking in the top ten, compare their content with yours. Try to make yours better. But the reason you want to use Google Search Console is if you're proactive, you can figure out what's going down before it does and continually fix and fine tune your website that only Google keeps loving it, and if your traffic keeps going up, then you shouldn't get hit by a big massive penalty or a drop. In addition to that, the other big thing that you need to do is continually optimize your title tag. So Eric, how should one go about optimizing their title tags using Google Search Console. Yeah, so go to Google Search Console and then there's a search analytics section that you would go to and what you would do there this is assuming you have Google Search Console installed, or Performance section if you want to use a new version. Yes, Performance section, And then make sure you click the first three boxes right so you have CTR that's click through rate impressions, which is the amount of times your pages are showing. And then also the third one is let's see, so we got click through rate, impressions and clicks, So clicks that's basically your traffic. Okay, so click those and then what you want to do then and then you want to go to the pages section, okay, so switch it over from queries, go to pages. And once you switch it to pages, what you're looking for is you're looking for pages that have a high impression count. So Google's showing those pages quite a bit, but a low click through rate. So what does that mean? That basically means that Google is giving your your pages credit. You're getting a high impression count, but you are not bringing people to the point of sale. So what does that mean. You don't have a good title or an enticing meta description to drive people to actually click on the result, to actually come to your website and then have your website close them. So what you've got to do is write a better title and a better meta description. What do you consider low so low? It depends on a niche that you're in. So but let's use B to be because we're both B to b our website. For example, our average click through rate on the pages is about one percent or so. So anything that is below one percent for us, we're going to go in there and we're going to optimize it. You can do it yourself by just exporting the data, or you can use a tool like clickflow, and when you're going and optimizing the data, as Eric mentioned, go to the pages, look at the percentages. Then what you want to do is when you're optimizing your title tags, click through to that one page because that list when you click on pages will have all your top pages. But click through to individual pages then you can click the queries radio button and what that'll do is show you all the keywords and the data for that. So look at the keywers that are driving the most impressions and the least amount of clicks. You may not be including those keywords in your title tag or meta description, and those are quick wins. By adding those keywords, typically you'll see increasing in the clicks. Yeah, I think what we all need to remember is that look with Google Search Console. What Google is incentivized to do is to drive a better experience. Right. They want They're indexing a bunch of pages around the world, and that's what their business models. You're in you're organizing the world's information, and so they want you to create a better experience for your users. So what you want to do instead, not instead, but what you want to also do is look at Google Search Console and look at sections where it says you're having page speed issues too. Okay, it's going to show you, like look you're having how long is it take taking the index? Is that spiking up or down? Do you make any do you need to make any changes there? So maybe what I recommend from a workflow perspective is you're looking at Google Search Console at least once a week. Okay, maybe if you're starting out, maybe not that much, but you're monitoring over time as you continue to get bigger and bigger, and then as you get bigger and bigger, you might need to look at it a little more and then just build that into your workflow. Yeah, and in general, just think about Google in which they want to satisfy users. As Eric mentioned, they are looking at this thing called user signals now, bounce rates, click through rates, time on site. They don't want people to see a ton of four or four error pages. Google Search Console shows you some of these metrics, which is what they use in user signals, which is part of their algorithm. Make sure you're optimizing for the user experience. SEL is no longer about just building links and optimizing your code. It's about optimizing the experience for users first and foremost. All Right, So that is it for today. But we are doing a live event in downtown La and if you want to learn more about it, go to Marketing School dot iOS slash stats. Once we hit a million listens and we're getting closer and closer, we're going to throw a free one day event with food. We're also going to record the event. If you want the recording or you want to attend live, you need to go to Marketing School dot iOS slash stats. We need your help. There's gonna be a few buns on that page to either rate, review, share it. By doing that, we're going to get more listens and you're gonna be able to come to a free event. So look forward to seeing you there. All right, that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil to talk and today we are going to talk about how Google Search Console can help you avoid a penalty. Most people have a drop in traffic, and once they have a drop in traffic, they start doing something where they panic. Instead of waiting for you to have a drop in traffic, be proactive and a drop doesn't necessarily mean a penalty, but people who typically see the largest drops have a penalty. The reason why we say Google Search Console can help you is because it's leading indicators of what's wrong. Eric uses Google Search Console a lot. It constantly tells you if you have errs, right, do you check your errors in the search console. And they even email you don't even have to log in. They'll email you when you have airs. And I add them to my Trello cardboard and I just send them to my developers and he just ficks them as they come in. That's one thing. The other thing about Google Search Console is don't wait for your site to just drop in traffic. Look at what pages are gaining or losing search traffic from a monthly basis. The ones that you see are starting to go down. ACTAI those pages is a content out of date? If it is, update it. If it's not, then maybe it make it longer and more thorough and more detailed. If you're not sure why it's going down, go google the terms that ranks for which Google Search Console shows you. Look at all the other sites ranking in the top ten, compare their content with yours. Try to make yours better. But the reason you want to use Google Search Console is if you're proactive, you can figure out what's going down before it does and continually fix and fine tune your website that only Google keeps loving it, and if your traffic keeps going up, then you shouldn't get hit by a big massive penalty or a drop. In addition to that, the other big thing that you need to do is continually optimize your title tag. So Eric, how should one go about optimizing their title tags using Google Search Console. Yeah, so go to Google Search Console and then there's a search analytics section that you would go to and what you would do there this is assuming you have Google Search Console installed, or Performance section if you want to use a new version. Yes, Performance section, And then make sure you click the first three boxes right so you have CTR that's click through rate impressions, which is the amount of times your pages are showing. And then also the third one is let's see, so we got click through rate, impressions and clicks, So clicks that's basically your traffic. Okay, so click those and then what you want to do then and then you want to go to the pages section, okay, so switch it over from queries, go to pages. And once you switch it to pages, what you're looking for is you're looking for pages that have a high impression count. So Google's showing those pages quite a bit, but a low click through rate. So what does that mean? That basically means that Google is giving your your pages credit. You're getting a high impression count, but you are not bringing people to the point of sale. So what does that mean. You don't have a good title or an enticing meta description to drive people to actually click on the result, to actually come to your website and then have your website close them. So what you've got to do is write a better title and a better meta description. What do you consider low so low? It depends on a niche that you're in. So but let's use B to be because we're both B to b our website. For example, our average click through rate on the pages is about one percent or so. So anything that is below one percent for us, we're going to go in there and we're going to optimize it. You can do it yourself by just exporting the data, or you can use a tool like clickflow, and when you're going and optimizing the data, as Eric mentioned, go to the pages, look at the percentages. Then what you want to do is when you're optimizing your title tags, click through to that one page because that list when you click on pages will have all your top pages. But click through to individual pages then you can click the queries radio button and what that'll do is show you all the keywords and the data for that. So look at the keywers that are driving the most impressions and the least amount of clicks. You may not be including those keywords in your title tag or meta description, and those are quick wins. By adding those keywords, typically you'll see increasing in the clicks. Yeah, I think what we all need to remember is that look with Google Search Console. What Google is incentivized to do is to drive a better experience. Right. They want They're indexing a bunch of pages around the world, and that's what their business models. You're in you're organizing the world's information, and so they want you to create a better experience for your users. So what you want to do instead, not instead, but what you want to also do is look at Google Search Console and look at sections where it says you're having page speed issues too. Okay, it's going to show you, like look you're having how long is it take taking the index? Is that spiking up or down? Do you make any do you need to make any changes there? So maybe what I recommend from a workflow perspective is you're looking at Google Search Console at least once a week. Okay, maybe if you're starting out, maybe not that much, but you're monitoring over time as you continue to get bigger and bigger, and then as you get bigger and bigger, you might need to look at it a little more and then just build that into your workflow. Yeah, and in general, just think about Google in which they want to satisfy users. As Eric mentioned, they are looking at this thing called user signals now, bounce rates, click through rates, time on site. They don't want people to see a ton of four or four error pages. Google Search Console shows you some of these metrics, which is what they use in user signals, which is part of their algorithm. Make sure you're optimizing for the user experience. SEL is no longer about just building links and optimizing your code. It's about optimizing the experience for users first and foremost. All Right, So that is it for today. But we are doing a live event in downtown La and if you want to learn more about it, go to Marketing School dot iOS slash stats. Once we hit a million listens and we're getting closer and closer, we're going to throw a free one day event with food. We're also going to record the event. If you want the recording or you want to attend live, you need to go to Marketing School dot iOS slash stats. We need your help. There's gonna be a few buns on that page to either rate, review, share it. By doing that, we're going to get more listens and you're gonna be able to come to a free event. So look forward to seeing you there. All right, that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School